In today’s competitive market, it’s becoming increasingly difficult for brands, across all sectors in B2B and B2C industries, to stand out from the crowd and be recognised and noticed Because of this, effective PR campaigns that are innovative...
Read MoreIt goes without saying that press office skills are vital in public relations However, as well as issuing standard releases (eg product launches, company news, events, etc) it's really important to be as proactive as possible when to be successful...
Read MoreKeeping up with Facebook’s ever-changing algorithms and ensuring you’re not only delivering the right kind of content for your audience but posting at the right times isn’t always the easiest of tasks, but we’re here to break it all down to...
Read MoreChristmas adverts hitting our screens mark the start of the festive period and it’s always highly anticipated what some of our most-loved brands will do each year for theirs From a classic red truck, to lovable characters and heartwarming stories...
Read MoreHere at Prohibition, we love to sink our teeth deep into projects that test our creativity, event management skills and media expertise, so when Yorkshire Water offered us the opportunity to carry out a creative project that promoted their ambition...
Read MoreIn today’s ever-crowding market, it’s becoming increasingly difficult for brands to stand out: with 35billion Google searches happening each and every day, and only 5% of all branded content getting the lion’s share of consumer engagement,...
Read MoreIn today's world of mindless scrolling, creating quality content that leads to increased interactions and engagements is vital Recent research suggests that 55% of users are more likely to pay attention to video content that appears on their feed,...
Read MoreVideo campaigns keep becoming an increasingly popular tool for brands to communicate their key messages, showcase product launches and to connect with their audience in a more immersive way Since almost all brands are now doing using video in their...
Read MoreWorking with influencers can be a really effective way to get your product, brand, campaigns and messages in front of your target audience Of course, this is only valuable if you ensure you work with the right people that have a truly engaged...
Read MoreLinkedIn is a platform that can sometimes be tricky to increase engagement on due to its more traditional and professional persona and the view that content can’t be quite as innovative and engaging as other channels – but this isn’t the case...
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