Social Media Strategy Agency UK

What does a social media strategy agency do?

Updated October 2026.

A social media strategy agency works out who you need to reach, what they talk about online and which content, channels and paid budget will move them to act. Prohibition is a social media strategy agency in Leeds. We built one strategy for Northumbria University from a review of 200+ channels, and our LinkedIn plan for EQUANS has earned 2M+ impressions since January 2026.

Every strategy starts with Social 360, our listening and audit process, so the plan is based on what your audience actually says, not guesswork.

Talk to us about your social strategy

200+social channels reviewed to write Northumbria University’s strategy

14%average LinkedIn engagement rate for EQUANS

+68%engagement for Saïd Business School, University of Oxford

137pieces of coverage and a Morrisons listing for Primula’s summer campaign

Social 360: how we build your strategy

Social 360 is a one-off audit, listening exercise and strategy. It shows your team what customers want and how to talk to them, in three stages.

Social listening

Gathering data and insight into category and subject.

This is about using powerful listening tools to understand your customers online behaviour to establish need.

Social media Platform and content audit

Analysis into what is currently working for you and your competitors on this subject.

We’ll identify gaps in the market and how you can communicate with your audience in a way that showcases solutions not features.

Strategy and toolkit development

Creating a roadmap
for the future.

Using our in-depth listening and audit results, we’ll compile an informed strategy that gets under the skin of effective marketing for your customers. We’ll help you appeal with intelligent marketing.

Brands That Trust Our Social 360

Why You Need Social 360:

We track 1000s of conversations

We track at least six-months of conversations across key networks, forums and blogs.

Combined with our persona profiling insights, we can understand audience behaviour, need and challenges.

We get to know your competitors

We’ll conduct a review of competitor channels and other relevant brands.

This includes reviewing; content volumes, platform strategy, engagement strategy, key issues and challenges.

Your brand’s strategy and toolkit

Insights gathered from phase one and two will be developed into a comprehensive comms strategy.

This strategy will be presented back as a detailed toolkit. This will include campaign recommendations, a content, channel, and paid strategy.

Prohibition’s Social 360 helps to develop a deeper understanding of social media conversations and habits, to develop a comprehensive strategy.

Our 360 allows you to:

Understand who’s saying what and where
How your competitors are engaging with prospects 
Gaps in the market and opportunities for your brand 
Key conversation starters and the content that will get your target audience interested

Other social media strategy services:

Influencer Marketing

Influencers bring an added level of trust, reputation, and reach by offering a personal shopping experience through expert commentary and opinions – that a stand-alone ad can’t offer. And we’ve worked with them all!

Social media listening

Social listening uses a social media management tool to monitor social media accounts, blogs, forums, and news sites. In short, we can give you a a clear indication of how your brand is perceived online, what is and isn’t working for your social media accounts.

Video marketing strategy and creation

Video content is the number one type of content on the web, whether it is live or recorded video. That’s why you need us, as you’ll have access to an in-house production team – who creates quality content on the daily.

Social media content strategy and creation

Video content, when executed well, can help your post to become viral and bring you more attention online. Which our social media team knows all too well, they can execute everything from short form videos to longer ones.

Paid advertising

Paid social media allows you to target particular audiences (ages, locations, interests, etc.,), as well as amplify your organic social content. Our paid social services will champion your social media success and put you in front of the audiences that matter.

Training

Offering more than just practical tips, with over a decade of experience, our social media experts will provide social media training that not only helps you be better at your job but allows you to finally reach your social media marketing goals.

Social Media Marketing

Social media strategies that delivered

Northumbria University

Hundreds of departments, partners and academics were posting with no shared plan. We reviewed 200+ channels and wrote one university-wide strategy, delivered through workshops and training. Northumbria adopted it and rolled it out in phases.

Read the Northumbria case study

EQUANS

We plan, create and publish EQUANS’ organic and sponsored LinkedIn content. Since January 2026 it has earned 2M+ impressions, a 14% average engagement rate and 9K+ new followers.

Read the EQUANS case study

Saïd Business School

For the University of Oxford business school’s 25th anniversary we set the creative direction for 20 thought leadership articles. Engagement rose 68% and website traffic 10%.

Read the Saïd Business School case study

Primula

A summer strategy built around BBQ season, with TikTok-first creator content and PR. It earned 137 pieces of coverage, 43K social engagements and a Morrisons national listing.

Read the Primula summer case study

C4 Energy

We planned a takeover of the WIT House gaming stream so fans saw C4 where they already spend time. It delivered 5M impressions, 25K+ engagements and 2K+ new followers. See also our TikTok marketing.

Read the C4 Energy case study

ENGIE

ENGIE’s UK sustainability stories were scattered. We brought them under one banner with content and paid social, driving 155K link clicks and a 2.2% rise in share of voice.

Read the ENGIE case study

Brands That Trust Us

Why Prohibition?

Autoglym QuikRefresh launch by Prohibition PR

EQUANS LinkedIn content by Prohibition PR

Award-winning social media agency

Our social work has won CIPR Gold for Best Use of Digital and Social Media, and Prohibition has won 45+ industry awards. We are rated 4.9 out of 5 from 19 reviews on Clutch, and our founder Chris Norton wrote the CIPR’s guidance on social media crisis management.

How much does a social media strategy cost?

A Social 360 strategy is a fixed-fee project. Ongoing management, content and paid social run on a monthly retainer. The cost depends on how many channels and audiences we cover, how much listening data you need, and whether we deliver the plan or train your team to run it. We give you a written quote after a first call. We work across sectors, from hospitality to higher education.

Talk to us about your social strategy

Talk to Prohibition about your social media strategy

Tell us who you need to reach and what you want them to do. We will give you an honest view of what social can do. Prefer to talk? Call us on 0113 430 4160.

Our Latest Work

Paws & Co: launching Yorkshire’s only 360 pet-care hub

Sealy: from quiet retainer to category-leading press office

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Our sector expertise:

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How many posts should you plan for each social media channel?

This is brand dependent, but we would recommend three posts a week per channel. Keep in mind that each channel is different and content should be tailored to reflect that.

How to build your social media marketing strategy

Get in touch with Prohibition PR and let us talk you through the next steps of how to best develop your social media marketing strategy for 2020 and beyond.

Do you offer Training?

Yes! We offer specialised and brand-specific tailored social media training courses either for a half or full-day.

What is influencer marketing?

Influencer marketing is the practice of enlisting the help of either a macro or micro-influencer to market a product or launch to their followers. This is a useful tool to market a product and reach either more significant or more niche audiences through a respected industry voice.

Why combine your organic and paid social media strategy?

This practice allows you to connect with your direct audience while also broadening your search for new followers by targeting other relevant demographics.

What digital marketing services do companies buy?

Search engine optimisation, content marketing, website design and development are some of the critical digital marketing services that companies buy.

What defines an excellent social media marketing goal?

One that is attainable for your brand and reflects the overall goals that you have set for your company. This goal should be able to produce a result – whether it be brand awareness, increased revenue or higher audience engagement.

What are the best times to post on each social media?

This again is dependent on the brand and the audiences that they attract. Firstly, we’d recommend checking your data to see when your audiences are primarily interacting with your posts. If there is no clear evidence on when your audiences are connecting consistently with your content, then we would recommend posting at a variety of times throughout the day, during business hours. Keep in mind when people are most likely looking at social media, on their lunch breaks, after dinner etc. and post around that.

Social Media Strategy Agency