Category: Digital Marketing

Few brands advertise on just one channel However, for an effective social advertising strategy across platforms, Twitter should always be considered a priority Twitter advertising is an opportunity for your brand (or client) to successfully promote...

It’s vital to keep up with the ever-changing social media landscape, as trends come and go and platforms are constantly evolving, to ensure business success Here's a round-up of what’s changed throughout May and key trends to keep on top of...

Both organic and paid social media landscapes are constantly evolving, as platforms continue to shrink organic reach to encourage paid sponsorship Social media is no longer just about engaging in conversation - it’s now a leading channel for...

Influencer marketing has been on the rise since 2016 and the now popular marketing strategy is only getting bigger - with experts predicting the growth of influencer marketing continuing into 2022 and the sector valuing at over £1257 billion...

Social media is a powerful tool for people to digest and interact with information regularly As a result, businesses are now in a unique position to capitalise on public opinion by deploying targetted, budget-heavy ad campaigns Social media has...

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of  It’s vitally important to keep on top of these trends, no matter how often they might change,...

The value of social media for small businesses is immeasurable The average social media user spends 25 hours per day clicking through sites such as Facebook, Instagram, Snapchat and Twitter For this reason, it is vital that small businesses take...

Do you also run a brand online Are you also facing difficulties in tracking the progress of your brand's growth and figuring out what the social media marketing campaigns are doing for you Well, if that's the case, we might have the most fitting...

Well, we're not quite sure where the past year has gone! 2021 seems to have flown by and there's nothing quite like Christmas to bring some joy and warmth to our lives and end the year on a high This year, we're back with another round-up of some of...

Brands and businesses know how important it is to protect their reputation In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo It doesn’t take much to provoke a crisis,...