Category: Digital Marketing

A luxury brand social media strategy built on real audience data, not on assuming Instagram fixes everything Most luxury brands run the same social media playbook as everyone else, just with better photography Post daily, chase an influencer...

Half the content written about business-to-business, or B2B, influencer marketing is really about something else An executive posts on LinkedIn, an agency tags it as “influencer marketing” in a case study, and the term gets stretched until it...

When Andy Burnham accidentally renamed a Greggs pastry live on radio, it became a national news story Weeks earlier, the much-loved bakery had pulled Mexican-inspired products from its English stores ahead of England's World Cup clash with Mexico,...

As agency social media managers, we're constantly looking for what actually makes somebody follow a food and drink brand Most consumers aren't scrolling Instagram looking for another wine company to tell them how crisp their new rosé is, or...

Wellness drinks used to be sold like medicine: functional ingredients, scientific claims and packaging that looked like it belonged on a chemist's shelf But the brands cutting through in 2026 are doing something different - they're building products...

In the last decade, podcasting was often described by marketers as a ‘boom’, or ‘trend’ But things have evolved: these days, it’s as important a part of the media landscape as TV, radio, or newspapers Podcasting is no longer a...

For a long time, securing a television or radio interview was the gold standard of broadcast PR But audiences no longer consume content according to a schedule Instead, they're choosing what to watch, when to watch it, and increasingly, where to...

The entire food and drink supply chain contributes a whopping £172 billion to the UK economy, so it's safe to say that a market of this size can be extremely oversaturated  So, how can brands stand out What are other businesses doing on social...

Follower count explains why a brand takes the meeting It doesn't explain why the partnership works Mappin & Webb has held a Royal Warrant since 1897 and its master craftsman currently holds the title of Crown Jeweller Lydia Millen built an...

Every food and drink brand wants a viral moment  The frustrating bit Some brands seem to stumble into them whilst others spend months planning campaigns that barely make a ripple  When you look at the food and drink brands that have...