From the ongoing US TikTok deal, to deepfakes and child-safety online, here are some social media updates to be aware of: US TikTok deal: Deadline extended amid uncertainty President Trump has granted a second 75-day extension for TikTok to...
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With social media playing such a big role in our lives, both professionally and socially, thinking ahead to what the future could look like can be hard to imagine Technology is continuously advancing but we never seem to know when a platform or...
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Influencer marketing is one of the most powerful tools for PR and marketing teams From reaching a broader audience to growing trust within a target crowd, brands can also have bespoke content based on insights and data However, when poorly...
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Faced with rising living costs and a craving for flexibility, more people are flipping the script on traditional careers and turning their hobbies into real income streams What once filled our spare time is now filling our wallets - trading in...
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From YouTube ad updates, Bluesky changes and the US TikTok deal, here's what you may have missed in the world of social media: YouTube ad reviews YouTube is introducing a more rigorous ad review process to help creators maximise revenue from their...
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AI continues to be the topic of discussion in the latest social media advertising updates - from Meta adding even more AI features into its targeting options and making it easier for advertisers to sell through Advantage+ catalog campaigns, to...
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TikTok dominates the social media landscape; from its origins as an app for dancing and lip-sync videos, the platform has now become the go-to destination From Duolingo’s mascot coming back from the dead to the RSPB’s Bird of the Week – the...
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From social media bans to new feature updates, here's the latest in all things social media: MPs Debate Social Media Ban for Under-16s UK MPs have debated a ban on social media access for under-16s following a petition that garnered over 180,000...
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In recent years, the toy industry has experienced a notable shift with the emergence of the 'kidult' phenomenon This is where adults are purchasing toys for themselves rather than younger children This trend has become a significant driver in the...
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We may not know much about the Super Bowl or the NFL here at PPR, but we do know about influencer marketing and influencer campaigns! With the Super Bowl this past week, all of us in PR and Marketing had our eyes peeled for what campaigns would be...
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