Category: Digital Marketing

When someone asks ChatGPT, Gemini or Perplexity to recommend a firm like yours, your brand is either named in the answer or it is invisible Getting named comes down to three things: writing a machine can quote cleanly, your brand being talked about...

Generative engine optimisation (GEO) is how brands earn citations in AI answers Our traffic fell 50% after AI Overviews launched Here is what worked In late 2024 I watched half of our website traffic disappear Rankings hadn't moved We still sat...

Influencers have become one of the biggest tools within our sector Creating relatable, engaging, and trending content is now the go-to to cut through the noise and reach the target audience However, as influencers grow and evolve, many start to...

Influencer marketing is constantly changing as the digital landscape evolves While celebrity influencers and experts dominate the spotlight, we are seeing micro-influencers quietly taking the lead  Typically under 15,000 followers, these...

An influencer campaign should enter the room and turn heads rather than shout loudly when they come through the door Influencer marketing cannot be used as a strategy where you aim to be the loudest person in the room, mainly because that room is...

With the latest advancements, more people now prefer to research products on social media apps rather than traditional browsers According to TikTok’s official data, 57% of users use the search function to research products, while 25% search...

Social media moves quickly, but 2026 has come with some of the clearest shifts TikTok, Instagram and YouTube are all refining their algorithms, and the patterns are unmistakable: platforms are rewarding content that’s useful, searchable,...

In the wake of its 16 Oscars nominations, the most received by a single film in history, Sinners has become impossible to ignore Its opening weekend brought in $62 million globally, making it the biggest debut for an original film since 2019 To...

Amid the evolving AI landscape, Meta is making significant investments to fuel future growth, and everyone should be thinking about it going into 2026 What Meta Just Launched  Meta is expanding language support for its AI translation features...

Football clubs are no longer merely a sporting entity – they’re content brands Enjoying massive followings across multiples platforms, like TikTok and Instagram, clubs have taken to short-form and long-form storytelling Aimed at building and...