Category: Digital Marketing

Well, we're not quite sure where the past year has gone! 2021 seems to have flown by and there's nothing quite like Christmas to bring some joy and warmth to our lives and end the year on a high This year, we're back with another round-up of some of...

Brands and businesses know how important it is to protect their reputation In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo It doesn’t take much to provoke a crisis,...

As we enter another new month and winter has well and truly graced us with its presence, we've taken a look back at the most important social media updates that have taken place in the past few weeks From platforms continuing to enhance e-commerce...

Over the past few years, there has been a significant advancement in social media marketing Previously, strategies were focused on increasing interaction and establishing a more real and personable online presence These days, customer...

Understanding social PPC for your business Pay-per-click (PPC) advertising is a critical component of any digital marketing strategy Why you may ask! Because digital marketers are finding an increase in performance with pay-per-click advertising...

One of the biggest things that businesses need to be doing right now is paying attention to their customer base They need to understand who their customers are, where they are, and what they’re looking for All this information put together can...

For the modern consumer, a creative advertisement is not enough – it must also champion the values of diversity and be representative For this reason, brands must actively represent a diverse range of social groups in their ads, or risk...

As we fast-approach Autumn, and Summer comes to a close, social media has also changed recently with new features being introduced across all platforms  With e-commerce even more prevalent than ever, and reels venturing across to Facebook, here are...

We’re back again with another monthly digest of the latest social media updates and trends – which as always, never fails to surprise! Over the last month we’ve seen ‘likes’ disappear (but only partially), radio stations launch and...

Another month has past, and yet again, the social media updates and trends have not stopped coming! From platforms battling it out to master audio first, to expansions within AR capabilities, there's been a lot going on recently in the world of...