Category: Digital Marketing

For a long time, securing a television or radio interview was the gold standard of broadcast PR But audiences no longer consume content according to a schedule Instead, they're choosing what to watch, when to watch it, and increasingly, where to...

The entire food and drink supply chain contributes a whopping £172 billion to the UK economy, so it's safe to say that a market of this size can be extremely oversaturated  So, how can brands stand out What are other businesses doing on social...

Follower count explains why a brand takes the meeting It doesn't explain why the partnership works Mappin & Webb has held a Royal Warrant since 1897 and its master craftsman currently holds the title of Crown Jeweller Lydia Millen built an...

Every food and drink brand wants a viral moment  The frustrating bit Some brands seem to stumble into them whilst others spend months planning campaigns that barely make a ripple  When you look at the food and drink brands that have...

The food and beverage sector is one of the toughest to cut through in It’s chaotic and competitive with the tightest of margins, but if you win, you win big  So, in an extremely noisy industry, how do you get heard You might think the answer...

Attention is the new currency  As people rethink where they are spending their time and attention online, influencer marketing is changing with them In the past, brands measured success by reach, impressions, and engagement, favouring creators...

Our first State of Social Media 2026 report surveyed 222 senior UK marketers The numbers are worse than I expected, and I expected them to be bad I asked a room of marketing and comms directors recently how many of them could draw a straight line...

When someone asks ChatGPT, Gemini or Perplexity to recommend a firm like yours, your brand is either named in the answer or it is invisible Getting named comes down to three things: writing a machine can quote cleanly, your brand being talked about...

Generative engine optimisation (GEO) is how brands earn citations in AI answers Our traffic fell 50% after AI Overviews launched Here is what worked In late 2024 I watched half of our website traffic disappear Rankings hadn't moved We still sat...

Influencers have become one of the biggest tools within our sector Creating relatable, engaging, and trending content is now the go-to to cut through the noise and reach the target audience However, as influencers grow and evolve, many start to...