Category: Digital Marketing

It's just over a month into 2025 and we’ve already seen a big shift in how consumers are using social media With new platforms, features and trends emerging all the time, its no wonder social media has changed the way we consume news From the rise...

The world of public relations is shifting, and at the centre of this change is the rise of influencers Once seen as content creators sharing their personal experiences, influencers have evolved into key players in brand communication Today, they...

Influencer marketing has changed how brands in the food and drink sector connect with consumers by allowing for authenticity and a sense of community Through partnerships with influencers, brands transform everyday moments and products into...

As we kick off 2025, social media platforms are already making major updates that impact us advertisers From Meta’s decision to keep community notes off paid ads to Instagram’s new tool for testing content with fresh audiences, there’s plenty...

Late on Sunday 19th January, the influencer world stood still as TikTok went silent in the USA Sobbing tributes and emotional montages were posted as TikTok was made unavailable on the Apple and Google Play Store The ban has been five years in...

According to a recent report in The Guardian, 28% of young adults in the UK do not drink alcohol at all This demographic shift is part of a broader trend towards mindful and moderate drinking—a lifestyle that emphasises quality, health, and...

It’s been a big year for social media updates and as we near the end of 2024, here are some updates you may have missed recently: Trial Instagram reels before publishing them Instagram has just introduced a trial reels capability allowing...

In the dynamic world of public relations and marketing, brands are increasingly adopting Gen Z slang to resonate with younger audiences While this strategy can yield humorous and engaging results when executed authentically, it risks appearing...

Last week, The Guardian announced they would no longer be posting on Elon Musk’s X, citing concerns about the proliferation of far-right propaganda and conspiracy theories on the site The Guardian is not the only organisation to make this...

In the ever-evolving world of social media marketing, staying ahead of the curve means embracing new tools and strategies From Meta’s expanded AI-powered Advantage suite, to TikTok’s revamped Academy and automated Smart+ targeting, platforms are...