TikTok Marketing Agency

There’s a wide array of content that works well on TikTok – everything from brand takeovers, behind the scenes content, reacting to trends, and working with influencers – especially micro influencers and TikTok creators that have high engagement rates due to their smaller but more engaged audience – who they’re actively engaging and creating content for.

TikTok’s content approach is different from other social platforms (hence why you need our help), longer form and more ‘serious’ content doesn’t work. The key to successful TikTok content is content that’s authentic, such as user-generated content.

The algorithm will favour a TikTok account that is regularly posting and creating videos that viewers are watching in full. And the more TikTok users watching your TikTok business profile content in full, the more TikTok is going to recommend your branded content to their feed.

So for instance, if a TikTok user is watching lots of beauty tutorials, the algorithm will take it as that user liking those videos and feed those videos into their feed. So, sometimes shorter videos, are better.

There’s an assumption that TikTok is just for ‘young’ people, but this is wrong, there’s lots of older generations using it.

Statista research shows that GenZ audiences are the biggest users (25%), but age groups up 30 – 49 are just slightly behind (by 5% percent).

This means we can tap into TikTok audiences of all ages, even ages that may not be your usual audience and inspire them to shop with you.

Even though when executed correctly, videos can go viral in minutes and achieve thousands of views, as with any channel it should not operate solo.

True success comes from properly integrating its use with your wider marketing efforts, in turn delivering genuine campaign cut-through and ROI. Here are just some of the ways it can help:

1. TikTok influencer campaigns – influencers are one of the most trusted forms of advertising, so when paired with your TikTok campaigns they create even more relevance with your audience.
2. Paid media – reach a targeted audience through certain audience types, behaviours, or re-engage audiences, making it one of the most cost effective marketing channels.
3. Public relations – add another layer to your outreach or even get in the press yourselves through a viral campaign.
4. Social advertising – content can be repurposed for other platforms’ and website content, not all of your target audience will be on the same channel.

We can manage all of this in-house, through our tried and tested integrated services. We’re a TikTok influencer marketing agency, TikTok creative production agency, and TikTok ads agency – all in one. We can match all areas of your marketing activity for greater brand visibility, from your influencer marketing efforts, to branded content creation, to your comms strategy.