LinkedIn, YouTube, Pinterest, Instagram, TikTok, and WhatsApp are just a number of fantastic marketing channels for any business – no matter what sector.
But how can companies actually utilise the full power of social networks to secure new customers, increase sales and help build their brands?
The answer is with one of Prohibition’s social media workshops which are designed to provide you with an advanced understanding of social media strategy.
Prohibition is a Top 10 PR Agency as chosen by Prolific North, winner of PRCA’s prestigious Medium Sized Agency of the Year, and winner of 4 CIPR Awards in 2022 – one of which was ‘Best Use of Digital and Social Media’.
So, you can have assurance that you’ll be learning from one of the UK’s most respected social media agencies!
What you can expect from our social media training:
Social Media Platform Training
We’ll take you through the features and best practices of each platform, including Facebook, Twitter, Instagram, LinkedIn, and more. You’ll learn how to create engaging content, optimise your profile, and leverage the platform’s unique features to your advantage.
We’ll teach you how to create content that resonates with your audience, including tips on writing effective captions, creating eye-catching visuals, and using video to tell your story.
We’ll help you prepare for and manage social media crises, including how to respond to negative comments and reviews, and how to handle sensitive issues with tact and professionalism.
Tools and resources
We’ll introduce you to the latest social media tools and resources to help you streamline your workflow and stay on top of the latest trends.
How our social media courses can help you:
Connect With Your Audience
We know that with most marketers time is precious and many simply don’t have the extra time to chat, meet, tweet, instant message or blog for several hours each day.
However, with many people looking for cheaper ways to engage better with their consumers, social networking can offer a great opportunity for you to connect with your target market and build those all-important client relationships.
It goes without saying that to command your audience’s attention, you need to cultivate a tone of voice that delights your customers. Our social media courses will help you to craft the right TOV to engage your audience for a lifetime!
Grow Your Social Media Presence
Social media can be overlooked when it comes to investment from the c-suite, this is the problem many social media professionals face.
They’re normally unaware of the benefits it has for brands, as it raises awareness of their offering in a personal and more engaging way that consumers value, making them more likely to purchase. And more purchases result in a higher social media ROI! Don’t worry, our social media course will give you the tools to articulate this value and get further investment from the c-suite.
We can also pair our social media training course with our media training course. So, you’re ready to face the media with confidence either on TV or radio, as well as master your brand’s social media strategy in the process.
Build Brand Trust
As more consumers increasingly spend more time online, developing trust with these audiences early is fundamental to growing your customer base. Being impressed by your brand’s values, services, or employee advocacy will push them further down the sales funnel and therefore make them one step further in the buyer’s journey.
Refine your social media strategy
With so many social media platforms these days to choose from (such as Instagram Reels and BeReal), how do you know which is right for your brand? Just because a social media channel is high in popularity and users, does not instantly mean it’s the relevant channel for you.
A large part of the problem for businesses, is figuring out the right channels and what engaging content should I be producing, that will also resonate with my target audience? Armed with our practical tips, our very insightful team can help you to refine your social media strategy, new channels you could be utilising, and where you’re going wrong.
In addition, through social 360, we’re able to offer a cutting-edge social media listening audit to track conversations in real-time and provide strategy, press briefings, and help craft any form of communication that needs to be executed to interact with your audience.
Why Is It More Important Than Ever To Get Social Media Marketing Right?
In this digital era, it’s never more important to communicate your brand messages right on social media.
Get this wrong and it could affect other areas of your digital marketing activity. For instance, negative reviews online can affect how you appear in search results and damage lead-gen.
The latest figures indicate that well over 9 in 10 internet users now use social media each month, meaning your content can be exposed to the many billions. So, the importance of correct social media management has never been greater, as saying something inaccurate or misleading, could turn customers away for a lifetime.
Video Marketing – Your Social Media Sales Channel
Video has become the centre of content marketing in recent years, with 92% of global internet users worldwide watching digital videos each week in 2022 according to research. Therefore, if you’re not using video, you could be missing out on a major way to drive traffic and business sales from your social media advertising.
Video enables brands to educate their audiences on their products or services in an easily digestible way. And with shopping features getting more advanced with time, this can increase social media ROI for your brand.
Our training courses will guide you on the video strategies you should be using and how to create “viral” content.
Video marketing can be hard to get to grips with and camera equipment can be expensive. We can help, we have a team of creative experts that are fully trained in YouTube marketing, Instagram ads, animations and more.
What sectors do we work in?
Our extensive industry experience has allowed our team of experts to have in-depth knowledge and campaign success in lots of sectors; including drink, food, public sector, FMCG, retail, health and beauty.
Whatever industry you’re in, you can guarantee we’ve got the social media knowledge and practical skills to make you a market leader.
If our training services aren’t enough to convince you, you can also check out our social media marketing events, designed for marketers to develop their own strategies and boost their social media presence.
Our social media knowledge is market-leading, over the past 10 years we’ve helped clients across the world to reach their goals; including household names such as Lloyds Pharmacy, Interflora, Watches of Switzerland and many more.
Not only that, Chris Norton, our Founder & Lead Consultant, has been a CIPR member for more than 25 years. He writes for the CIPR’s magazine ‘Influence’ and was also on the CIPR committee for Yorkshire and Lincolnshire for more than 6 years advising the committee on social media strategy.
And that’s without mentioning the award-winning wider PPR team, who have won more than 45 industry leading awards. For more information on our social media courses, visit our dedicated training site here.
How long is the social media workshop?
It’s a full-day bespoke training course – tailored to meet your business objectives
Social Media Marketing Skills You Will Learn
- The business benefits of using social media strategically
- How to use social media to increase your Google ranking for your website
- How to connect with hundreds of thousands of possible target clients
- How to integrate social networking into your company so you get more customers
- The benefits of social media and social media networking
- The best practices for creating an online communications strategy
- Insight into tools to monitor and measure the online landscape
- How to get sales from social media to achieve business growth
- Advanced community and social media management
- How you can use social media to guide your wider content strategy
If you want a specific area covering we will create a completely new section of the workshop tailored to your requirements.