Category: Social Media

Few brands advertise on just one channel However, for an effective social advertising strategy across platforms, Twitter should always be considered a priority Twitter advertising is an opportunity for your brand (or client) to successfully promote...

It’s vital to keep up with the ever-changing social media landscape, as trends come and go and platforms are constantly evolving, to ensure business success Here's a round-up of what’s changed throughout May and key trends to keep on top of...

Both organic and paid social media landscapes are constantly evolving, as platforms continue to shrink organic reach to encourage paid sponsorship Social media is no longer just about engaging in conversation - it’s now a leading channel for...

Social media is a powerful tool for people to digest and interact with information regularly As a result, businesses are now in a unique position to capitalise on public opinion by deploying targetted, budget-heavy ad campaigns Social media has...

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of  It’s vitally important to keep on top of these trends, no matter how often they might change,...

The value of social media for small businesses is immeasurable The average social media user spends 25 hours per day clicking through sites such as Facebook, Instagram, Snapchat and Twitter For this reason, it is vital that small businesses take...

Do you also run a brand online Are you also facing difficulties in tracking the progress of your brand's growth and figuring out what the social media marketing campaigns are doing for you Well, if that's the case, we might have the most fitting...

As we enter another new month and winter has well and truly graced us with its presence, we've taken a look back at the most important social media updates that have taken place in the past few weeks From platforms continuing to enhance e-commerce...

Over the past few years, there has been a significant advancement in social media marketing Previously, strategies were focused on increasing interaction and establishing a more real and personable online presence These days, customer...

Understanding social PPC for your business Pay-per-click (PPC) advertising is a critical component of any digital marketing strategy Why you may ask! Because digital marketers are finding an increase in performance with pay-per-click advertising...