Category: Social Media

As agency social media managers, we're constantly looking for what actually makes somebody follow a food and drink brand Most consumers aren't scrolling Instagram looking for another wine company to tell them how crisp their new rosé is, or...

Wellness drinks used to be sold like medicine: functional ingredients, scientific claims and packaging that looked like it belonged on a chemist's shelf But the brands cutting through in 2026 are doing something different - they're building products...

For a long time, securing a television or radio interview was the gold standard of broadcast PR But audiences no longer consume content according to a schedule Instead, they're choosing what to watch, when to watch it, and increasingly, where to...

The entire food and drink supply chain contributes a whopping £172 billion to the UK economy, so it's safe to say that a market of this size can be extremely oversaturated  So, how can brands stand out What are other businesses doing on social...

Every food and drink brand wants a viral moment  The frustrating bit Some brands seem to stumble into them whilst others spend months planning campaigns that barely make a ripple  When you look at the food and drink brands that have...

The food and beverage sector is one of the toughest to cut through in It’s chaotic and competitive with the tightest of margins, but if you win, you win big  So, in an extremely noisy industry, how do you get heard You might think the answer...

Our first State of Social Media 2026 report surveyed 222 senior UK marketers The numbers are worse than I expected, and I expected them to be bad I asked a room of marketing and comms directors recently how many of them could draw a straight line...

Influencer marketing is constantly changing as the digital landscape evolves While celebrity influencers and experts dominate the spotlight, we are seeing micro-influencers quietly taking the lead  Typically under 15,000 followers, these...

An influencer campaign should enter the room and turn heads rather than shout loudly when they come through the door Influencer marketing cannot be used as a strategy where you aim to be the loudest person in the room, mainly because that room is...

With the latest advancements, more people now prefer to research products on social media apps rather than traditional browsers According to TikTok’s official data, 57% of users use the search function to research products, while 25% search...