Category: Social Media

Influencer marketing is constantly changing as the digital landscape evolves While celebrity influencers and experts dominate the spotlight, we are seeing micro-influencers quietly taking the lead  Typically under 15,000 followers, these...

An influencer campaign should enter the room and turn heads rather than shout loudly when they come through the door Influencer marketing cannot be used as a strategy where you aim to be the loudest person in the room, mainly because that room is...

With the latest advancements, more people now prefer to research products on social media apps rather than traditional browsers According to TikTok’s official data, 57% of users use the search function to research products, while 25% search...

Social media moves quickly, but 2026 has come with some of the clearest shifts TikTok, Instagram and YouTube are all refining their algorithms, and the patterns are unmistakable: platforms are rewarding content that’s useful, searchable,...

Amid the evolving AI landscape, Meta is making significant investments to fuel future growth, and everyone should be thinking about it going into 2026 What Meta Just Launched  Meta is expanding language support for its AI translation features...

Influencer marketing has become a cornerstone of modern digital strategy, helping brands connect with audiences in a more personal and authentic way While celebrity endorsements and macro-influencers have traditionally dominated this space, brands...

Social media continues to evolve fast, and recently there have been major updates across Instagram, Facebook, TikTok, and X From new ways to engage audiences with auto-scroll and music-enhanced posts to fresh communication tools and AI-driven...

When Lancôme recently relaunched its iconic Juicy Tubes with a Y2K-themed campaign starring icons from the 2000s, the brand did more than relaunch their product, the campaign created a cultural revival To mark 25 years of Juicy Tubes, Lancôme...

It’s no exaggeration to say the world is watching YouTube The platform has nearly three billion users worldwide, and is fast becoming the go-to platform for watching video content, ahead of linear TV In the UK, over 80% of three to 17 year olds...

From lockable Instagram reels, Reddit business updates and TikTok live improvements, here’s what you may have missed: Instagram introduces lockable reels Instagram is testing a new feature that allows creators to share lockable Reels, videos...