Podcast Marketing Services from a Leeds Podcasting Agency

We’re not limited to podcasting, our video team can also create corporate, animation, TikTok videos, and more. We also have graphic and digital designers that can help to make your video projects all the more engaging! Contacts us for further information on our full-service creative agency services.

Podcasting has become increasingly popular in recent years, but it’s not a new concept. The first known podcast was actually created in 2003, but it wasn’t until around 2004-2005 that podcasting started gaining traction and becoming more mainstream.

You’ll find podcasts on Apple Podcasts, Spotify, YouTube and Amazon Music, and those four are where we publish every show we make. Each episode also gets its own web page, so people searching Google or asking an AI tool can find it too.

It really depends on what type of content you’re looking for and how you want them to consume it. Podcasts are great for people always on the go and like to multitask, whereas videos provide a more engaging and visually appealing experience.

The great thing about podcasts is that they can also be repurposed for other channels, for instance, the audio from video podcasts can be used for blog content or social media channels.

You will need a high-quality MIC to capture your voice and ensure that your listeners can hear you loud and clear, audio editing software to enhance the podcasting experience for the listener, and you may also need video editing software to add cool transitions or graphics.

This can all get tough to handle and costly, that’s why it’s best to hire a podcast agency that has experience (that’s us)!

With the increasing popularity of podcasts, it’s important to have a solid marketing strategy in place to ensure that your podcast reaches the right audience and stands out from the competition.

That’s where we can also help, we can promote your podcast using our wide range of integrated services, including; public relations, social media, paid social advertising, content marketing, email marketing, and more.

Our decade of experience has enabled us to work in a wide range of sectors, including; B2B PR, Hospitality PR, Public Sector PR, Food PR, Drink PR, Luxury PR, Technology PR, Automotive PR, Higher Education PR, Property PR, Retail PR, Health & Beauty PR, FMCG PR, and Travel PR.

A new show costs from £2,500 a month with On Air, where we plan, film, launch and grow it for you. For a podcast you already have, every engagement starts with an audit and a monthly chart-rank tracker, then you can add Rank, our campaign to get it into the top 20 of its Apple UK category, from £1,500 a month.

Agree what success looks like before episode one, then promote every episode through PR, social, paid media and email, and let the numbers move the budget. When we relaunched Mastering Sales and Negotiations for Huthwaite International, the episodes that broke through had a recognisable sales leader attached, so name the guest before the topic. Short video clips on LinkedIn did more for downloads than any written post we tried. The best episodes also kept growing for weeks after release, so keep promoting your winners.

It plans, makes and promotes a podcast so the right people find it and keep listening. For us that means audience research before anything is recorded, video-first production at our Leeds studio or on location, a PR launch with trade media coverage, then promotion behind every episode. We report leads and pipeline as well as downloads, because sooner or later the board asks what the podcast delivered. Everything we sell gets tested first on Embracing Marketing Mistakes, the weekly show our founder Chris Norton hosts with his co-director, Will Ockenden.