Event PR that fills the room and gets the story told
Updated October 2026.
Prohibition is an event PR and marketing agency in Leeds. We plan, promote and run launches, pop-ups, press events and stunts that people want to attend and journalists want to cover. Our three-day sewage-powered pub for Yorkshire Water reached a combined 72.5 million readers and won Best Small Budget Campaign at the CIPR Awards. Our City Beach for The Light lifted footfall by 11%.

Some of our event PR work
Kurt Geiger & Carvela Store Launch

Launching carbon neutral ale for Black Sheep

What does event PR cover?
Event PR is planning and promoting an event so the right people come, and so it is talked about long after the day. It covers the idea, venue and logistics, media and influencer invitations, social content before, during and after, and the coverage and results that follow.

Event planning
We shape the idea, find the venue, plan the run of show and manage suppliers, guests and timings, so you can focus on the people in the room. For Yorkshire Water we opened a pub powered by sewage in Leeds for three days, with net zero as the story.
How do you get press to cover an event?
Give journalists a reason to come or a story they can run without coming. We build a news angle into the event itself, invite the right media and send photos, video and quotes on the day. The Yorkshire Water pub earned 19 pieces of coverage, five broadcast hits including ITV Calendar and 100% positive sentiment. Our media relations team handles every invitation and follow-up.
Brands that trust us for event PR




Events that drive footfall and sales
The Light, a leisure destination in Leeds, wanted more families through its doors over the summer holidays. We brought the seaside to the city with a free six-week City Beach outside. Footfall rose 11% year on year and revenue rose by £18,000.
Social media before, during and after
We build excitement with teaser content, cover the day live and turn the best moments into posts, reels and video that keep working. For Franklin & Sons’ Paloma Showdown, a bar competition across Manchester and London, the event video reached 550,000 views and the story landed in six tier-one trade titles. See our social media services.

Paid social to drive attendance
We target people by location, age and interests so the right audience sees your event and books. See our paid advertising service.

Photography and video
Our in-house creative and video production team captures the event so you have content for months, not just a day.
Influencers and launches
Creators bring their own audiences. For Carvela’s first store outside London, in Leeds’ Victoria Quarter, we brought 20+ journalists and influencers, including Leeds’ own female entrepreneurs, into the store. The launch earned 120+ pieces of coverage and reached 1.25 million people, and Carvela went ahead with its national roll-out.
Event risk and crisis planning
Events are live, so things can go wrong. We plan for weather, safety, sensitive topics and media questions, and have statements ready. See our crisis management service.

What sectors do we work in?
Our extensive experience has allowed us to deliver PR events in a range of B2C and B2B industries. To name a few; food, drink, public sector, health and FMCG.
We have experience in all types of PR events; virtual, face-to-face, local and national events. Class us as your experienced event organiser who has handled lots of previous events, all informed by event PR research!
Just give us as much advance notice as possible for your next event, so people can free up their event calendars and our team has enough time to nail a successful event PR strategy.
How much does event PR cost?
It depends on the size and length of the event, the venue and build, guests and talent, how much media and influencer outreach you need, and whether we add photography, video and paid social. We work on a project fee for one-off events. We give you a written quote after a first call, or you can contact us now.
Why choose Prohibition for event PR?

Events joined up with PR, social and content
We plan the event, promote it, cover it and report what it achieved, all in one team. That is why our events earn coverage as well as attendance. We are a multi-award-winning PR agency in Leeds and work on a project basis, so you are not tied into a long contract.
Experienced event PR team
We have run launches, pop-ups, press events and stunts for Yorkshire Water, The Light, Franklin & Sons, Carvela, Black Sheep Brewery and Thai Leisure Group, whose Songkran water fight filled its restaurants.
Award-winning event work
Our Yorkshire Water poo-powered pub won Best Small Budget Campaign at the CIPR Awards, proof that a sharp idea can beat a big budget.
See our events in practice
We also host our own events and webinars for marketers on social media, PR and content, so we know what it takes to fill a room.
Talk to Prohibition about event PR
Tell us about your event, your date and who you need there. Prefer to talk? Call us on 0113 430 4160.
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Why event marketing is important
Secondly, events can help you generate leads and sales. By collecting contact information from attendees, you can follow up with them after the event and continue the conversation. You can also use events to offer exclusive promotions or discounts, which can encourage attendees to make a purchase on the spot.
Thirdly, events are an excellent way to increase brand awareness. By promoting your event through various marketing channels, you can reach a wider audience and increase your brand’s visibility. Additionally, if your event is well-executed and memorable, attendees are likely to share their experience on social media, which can further increase your brand’s reach.
Lastly, events provide an opportunity for networking and collaboration. By attending industry events or hosting your own, you can meet other professionals in your field and potentially form valuable partnerships or collaborations.
When to start marketing an event?
For smaller local events, it’s often best to start promoting about 4-6 weeks in advance. This gives you enough time to create a marketing plan, reach out to local media outlets, and start spreading the word on social media.
If your event is more of a destination event or one that requires travel, you’ll want to give yourself more time – anywhere from 3-6 months. If you’re promoting a larger conference or trade show, you’ll need even more lead time.
Ultimately, it depends on the scale of your event, how much lead time you need to secure sponsors/speakers/vendors/etc., and whether there are any seasonality factors at play. The key is to start planning early enough so that you have enough time to create a comprehensive marketing plan that will generate excitement and drive attendance.




