Guides and eBooks that people download, keep and share
Updated October 2026.
Prohibition writes, designs and promotes guides, eBooks, recipe books and how-to content for consumer and B2B brands. Our guides are built around the questions your customers already ask, then launched with PR and social so they reach people. Burgess Pet Care’s book of 20 rabbit-friendly recipes reached 1.1 million people through PR and drove more than 900 clicks to Burgess.

What is a guide?
What is a guide?
A guide gives step-by-step advice on a task or problem your customers face, such as how to choose, use or care for something. It can live as a web page, a downloadable PDF, a video series or a printed booklet.
What are eBooks?
What is an eBook?
An eBook is a longer, designed digital publication that covers a subject in depth. Brands use them to show expertise and to swap useful content for an email address.
Why do guides and eBooks work?
They answer real questions
People search for advice before they search for a product. A guide that answers the question puts your brand in front of them first, in Google and in AI answers.
They give the media a story
A useful book or guide is a reason for journalists and creators to talk about you. Primula’s Squeezy Cheesy Cookbook, crowd-sourced with chef Ian Haste, landed seven gold-tier national pieces.
They capture leads
Offer a guide in exchange for an email address and you build a list of people who are already interested in what you sell.
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What do our guide and eBook services include?
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Planning
We agree the audience, the questions to answer and how the guide fits your content strategy.
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Research
We gather data, expert input and customer insight, and can run a survey to give the guide a fresh, quotable finding.
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Writing and design
Our writers make it clear and practical; our designers add layouts, illustrations, photography and recipe or product shoots.
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Launch and promotion
We launch it through PR, creators and social media, and turn it into a web page, social posts and video.
What other long-format pieces of content can we do?
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- Market reports
- eBooks and Guides
- Internal communications
- Blog writing
- Newsletters
Why choose Prohibition for guides and eBooks?

Content with a launch plan
Rabbit Awareness Week was turning 20, and Burgess Pet Care wanted owners to remember it. We created a recipe book of 20 rabbit-friendly recipes and launched it with influencers, video and PR. It earned 65 pieces of coverage and 472,000 content views.
Read the Burgess Rabbit Awareness Week case study
How much does a guide or eBook cost?
It depends on the length, how much research it needs, whether you want photography, illustration or recipe shoots, and how much launch activity you want. We give you a written quote after a first call, or you can contact us now.
Integrated PR and marketing
A guide only works if people see it. Because our media relations, PR, influencer marketing, creative, social media and paid advertising teams work together, we can write it and get it read. We are a PR agency in Leeds.
Talk to Prohibition about your guide or eBook
Tell us who it is for and what you want them to do next. Prefer to talk? Call us on 0113 430 4160.
What other content marketing services do we offer?
- Content MarketingRead more
- Content StrategyRead more
- White PapersRead more
- PodcastingRead more
- Guides and eBooksRead more
- Website ContentRead more
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Will eBooks replace printed books?
How are eBooks made?
Once an eBook is formatted, it can be distributed and accessed in multiple ways. One common method is through online platforms like Amazon Kindle, Apple Books, Barnes & Noble Nook, and Google Play Books. These platforms allow users to purchase and download eBooks directly to their devices.
How long are guides?
What sectors do we work in?




