AI training for PR and communications teams that changes how you work
Updated October 2026.
Prohibition trains PR, comms and marketing teams to use AI well: faster research and writing, sharper ideas, better reporting and safer use of client data. It goes far beyond asking ChatGPT a question. Our founder Chris Norton, who has more than 25 years in PR, leads the training and has delivered an AI in media relations programme for WWF International. Our own team uses these tools every day, so we teach what actually works in an agency.
What will your team learn?
- Faster copywriting and long-form content, in your brand voice
- AI-assisted brainstorming and idea generation
- Automated data analysis and performance reporting
- Media monitoring, sentiment and audience research
- How AI search tools choose which brands to cite
- Risks, ethics and protecting client data
Why AI training matters for PR now
AI is changing both how comms teams work and how audiences find information. Teams that use it well save hours a week and spot opportunities sooner. Brands that ignore AI search risk being left out of the answers their buyers now read. See our generative engine optimisation service.
Our AI training options
AI training and workshops
For teams new to AI. A practical introduction to the opportunity, the key tools for PR and marketing, and the risks and ethical questions, ending with a roadmap so your team can start using AI in their day-to-day work straight away.
AI strategy and rollout for comms teams
For in-house comms and marketing teams ready to go further. A workshop first finds the bottlenecks in your workflow, from storyboarding to content and reporting. Then we map the best tools to each problem, with custom prompts and settings your team can use from day one.
Who is AI training for?
PR and communications teams who want to work faster and get better results, plus anyone who writes for your organisation: social media managers, social customer service, copywriters, marketing and paid media teams, content creators and leadership teams.
Expert Instructors
Led by practitioners
Chris Norton is an award-winning communications consultant with more than 25 years in PR for some of the world’s biggest brands. He co-hosts the Embracing Marketing Mistakes podcast, in the Apple UK Marketing top five for 14 months running, and shares exactly how his own team uses AI. For open courses and dates, see our dedicated AI training site, socialmediatraining.org.uk.
What are the benefits of AI training?
Efficiency
Automate time-consuming tasks such as monitoring, first drafts, sentiment and audience analysis, and free your team for the thinking.
Effectiveness
Use AI-driven insight and personalisation to plan campaigns that resonate more deeply with your audience.
Visibility
Understand how AI search works, so your brand appears in the answers your customers and journalists now read.
Free events for marketers
We also run free events and webinars on AI, PR and social media, many available on demand.
Why choose Prohibition for AI training?
We use AI every day, with clients
Our courses have been trusted by the CIPR, and we have trained teams at Interflora, Barbour and Ella’s Kitchen and at universities including Oxford, Leeds and Durham. Because we are a working multi-award-winning PR agency in Leeds, every example comes from real campaigns, not theory. We also run communications training and media training.
How much does AI training cost?
It depends on the number of people, whether you want an introductory workshop or a full strategy and rollout, how much we tailor the tools and prompts to your workflow, and whether you add follow-up support. Tell us what you need using the form and we will send a written quote.
Talk to Prohibition about AI training
Tell us about your team and where you want AI to help. Prefer to talk? Call us on 0113 430 4160.
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