As a bespoke social media marketing agency, the team at Prohibition PR is the CIPR’s Outstanding PR Consultancy of the Year and winner of its Best Use of Social Media, Best Use of Influencer Relations and Prolific North’s Best Integrated Campaign of the year 2019-20. For full details of the 12 awards the Prohibition PR team has won in the last year, visit our blog here.
Prohibition PR’s culturally connected, socially progressive media managers can help connect traditional PR, advertising, influencer relations and social media platforms such as Facebook, Instagram, and LinkedIn, creating high-impact integrated social media campaigns that deliver real business results. To compliment your social media campaigns, we encourage Social Media advertising to really engage with customers.
To stand still is to go backwards, but the Prohibition PR team is at the forefront of social media management, driving the best in social media digital strategy, relentlessly innovating when it comes to social media and digital marketing services. The Prohibition PR team’s award-winning approach is founded on data and results: spotting gaps in the social networking market giving your brand a unique voice that engages with your business’s customers in a meaningful way.
We help businesses all around the UK reach their digital marketing objectives.
What Is Social Media Marketing?
Social media marketing references the use of social media channels like Facebook, Instagram, Twitter, Pinterest (and more), to reach your business goals. Social media marketing is the process of attracting attention, gaining website traffic by using social media platforms. There are two main focuses within social media that we as a social media marketing agency deal with: organic social and paid social. At the core, social media marketing involves creating content that resonates with the target audience across social media channels, driving engagement and growing your brand’s audience. Social media marketing provides a way for businesses to reach and engage their customers and new prospects. Social media is the most effective form of digital marketing, yielding impressive returns on investment if managed correctly.
Hassle-free Social Media Growth and Engagement for your business
Outsource your businesses social media to a British firm that understands how to get results for your business through the power of social media marketing with in-house Social Media Experts.
At Prohibition PR, we deliver ROI-driven social media strategy for your business that entices people to follow your brand, grow your following, increase leads & convert them into lifelong customers.
Social Media Management
Managing your social media requires a clear content strategy, unwavering consistency, and buckets of creativity.
Social Media Agency Services we offer:
Comprehensive Social Media Marketing.
Results-focused social media strategy across the social networks you need. Let us get those customers lining up!
Best-practice posts we know how to construct the perfect bespoke posts to elicit a maximum response.
The appropriate voice we post with your brand’s tone in mind.
Strategic activity likes, re-tweets, follows, re-pins, lists, favourites, replies, shares, hashtags.
Competitions & campaigns Promos, sweepstakes, photo competitions etc.
Community management monitor and reply to leads, customer issues, customer inquiries.
Regular reporting simple, to-the-point reporting.
Building A Social Media Strategy That Works
It is vital businesses include social media marketing as part of their overall digital marketing strategy. This complements traditional methods of marketing, helping maintain a competitive advantage in the industry.
Identifying Your Business’ Target Audience: Personas
Your brands’ social media strategy can be successful if your business targets people with the right content. As a business, you need to identify and understand your target audience. Targeting Generation Z will not work if your business’s products or services are geared towards Millennials or Generation X. The Prohibition PR team specialises in creating buyer personas by profiling your brand’s social media target audience requirements.
Competitor targeting is an effective way to drive relevant traffic to social media channels and to a business’s website. Customers interacting with competitor’s social media channels are already interested in your product or service.
For a social media strategy that works, competitor analysis will give your business a competitive digital marketing edge. Other businesses are targeting the same target audience as you, ignoring them would be a strategic error. Prohibition PR excels at finding out what works, which social media platforms your prospective clients are active on, studying active users’ references and hashtags. Research yields insight needed into what works for your customers. The Prohibition PR team then use the knowledge gained to plan your social media strategy carefully and to get the desired results you are looking for.
Which Social Media channels do we work with?
We work with a huge range of Social Media channels on a daily basis, providing us with the knowledge and expertise to make recommendations to businesses of all shapes and sizes, crafting bespoke strategies and solutions to aid the challenges you face.
Prioritising Social Media Channels as a Business Social Media Strategy
Prohibition PR will focus efforts on where your brands’ social media audience is and promote within the niche. For example, if your brand is in insurance, using Pinterest and Instagram may not be the smartest approach. Different channels appeal to different client demographics. For instance, LinkedIn is perfect for professionals. Pinterest users, conversely, are 80% female with a high percentage of users from high-income demographics. The Prohibition PR team will identify the social media channels best suited to your business’s needs. Your brand can always opt to use all social channels available. It is important to have analytics to demonstrate which is more useful for your business.
The power of influencer marketing is undeniable. Tapping into the highly engaged audience of an influencer is a marketing strategy more and more companies are adopting.
Influencer Marketing Strategy
Your Social Media Manager will work with you to establish your objectives for your influencer marketing campaigns.
Using our expertise and experience, we can advise which social platforms we should be targeting and how.
Considering your target audience and objectives, we’ll search for the perfect influencers for your influencer campaign.
The strategy and influencers for your influencer social media campaign are sent to you for your approval before we start.
Real Influencers And Strategic Partnerships
Social media influencers play a massive role in purchasing decisions. People are more likely to purchase if social media influencers they trust endorse your product. Prohibition PR excels at developing strategic partnerships with industry influencers, complementing our clients’ marketing efforts.
Building your Business’s Online Brand
The first step is to develop your business’s online brand. Every medium that publicises your brands should be consistent with your brand image, and crucially one you want people to associate with your company.
Social Content Strategy Execution
Effective social media strategy is when every aspect of the social media strategy process is considered and analysed.
Building a Social Media Content Plan
Your business’s social media marketing efforts will not be effective if you don’t have a plan detailing your objectives.
Social Media Marketing
The Five E’s Of E-Marketing
Prohibition PR creates targeted content that is: Entertaining Educational Enlightening Edgy Enthralling The idea is for a social user to read, engage and then share your brand’s content.
Social Media Images And Videos
One way to engage users on social media is to use striking visual content. The adage, a ‘picture’ is worth a thousand words’ still holds true, infographics and video content are worth even more still. The Prohibition PR team excels at creating visual content for dissemination across social platforms that will resonate with your brands target social media audience, keeping clients engaged to drive time spent on your business’s website (an SEO ranking factor) and get results.
Driving Social Media Engagement
Social media engagement is the interaction that occurs between your brand and your brand’s followers on social networking sites. Social media engagement means the number of likes, comments, and shares that content attracts. Social media engagement could be answering a question, providing customer service, or thanking an online user. The potential for content to go viral depends on these mechanisms. Prohibition PR’s job is to make sure that content posted on your brand’s social profiles drives the maximum social media engagement.
The Rise Of Crowdculture
People used to use traditional communication to talk about topics of interest. Social media platforms have decentralized subcultures. Crowd cultures now exist on the internet, these former subcultures have grown and merged, and are interacting, sharing ideas, trying out new products and practices, and effectively bypassing the barrier imposed by location.
Prohibition PR is an expert at understanding emerging demographics and crafting social media strategy that appeal to the otherwise unknown clients.
The Prohibition PR team can provide you a free quote when you call. As a leading UK social media marketing agency, service is guaranteed to be hassle-free, cost effective, and convenient.
Brands That Trust Us
Social Media Automation
Prohibition PR observes a work-smart philosophy. We use the latest tools/processes to achieve the maximum possible impact for our clients with their target audience. HubSpot, HootSuite, Buffer, are some of the social automation tools that the Prohibition PR team utilises to update content on your business’s social media platforms, drive engagement and offer insights necessary to track what works for your business and your competitors.
Leveraging Crowd Culture
One thing social media manages to do successfully is to join diverse cultures together that were formerly isolated. These young people have become part of a more prominent culture, with their formally unknown cultural influences playing a significant role in forming new ideologies and practices across social platforms like Instagram, Facebook, Twitter, and Reddit. It is vital that your brand leverages trends in this new social media era, to achieve your business’s social marketing goals.
Beyond Branded Social Content
It is no longer enough to have a marketing system built around branded content in order to capture the mindshare of the market. Businesses are looking for ways to pass their message through mainstream entertainment. The combination with advertising shifts the focus from product to content, aligning brand culture to a target audience. Prohibition PR crafts content which demonstrates a brand’s social responsibility, increasing the receptiveness of its message by its intended clientele. When executed correctly social media marketing results in a significant increase in brand engagement. Social media marketing creates relationships with your business’s audience, leading to long-term brand loyalty, moving from product-centered branding to people-centered branding.
Competing For Crowd Culture
Social media made crowd culture prominent, accessible, and more usable than before. The Prohibition PR team understands the benefits of our client’s overall content marketing strategies.
How Are Search and Social Media Marketing Related?
Most businesses make the mistake of using social media marketing without search engine marketing, and vice versa. Using one option looks good on the expense sheet, but it will mean getting fewer results. These two marketing mediums are closely related. Insight your company gains from social media marketing research can be used in your company’s PPC campaign. Information gathered from search engine query data can be used to discover new ways customers are searching for your brand’s product, and this search information can be helpful in creating your business’s next social media marketing campaign. Social media sites are amongst the most authoritative on the internet, and whilst links from most.
Social PPC Channels
Just like with search engines, pay per click advertising (PPC) is an essential aspect of social media marketing. PPC for social channels involves targeting users, based on preferences which include demography, interests, etc. The level of user engagement, click-through rates, impression, and conversion rates, are used to measure success.
Integrating a PPC strategy into your brand’s existing social media marketing mix is proven to reach the exact people who need our client’s products/services. Starting and running a successful social PPC campaign involves planning, insight, and experience.
Defining a client’s objectives is an essential part of running a PPC campaign on social media. Prohibition PR will work with you to identify your goals. Whether you are you looking to increase user engagement, drive targeted traffic from your social media profiles to your website, or you are merely trying to raise brand awareness? The Prohibition PR team can help.
What if your brand has multiple audiences for the same product or service? It’s challenging to target every group that makes up your brand’s audience. This is where audience segmentation comes in. Audience segmentation is critical to your brand’s social PPC campaign. For example, if your business offering is specifically for mobile device users, it’s vital that your brand segments its ads accordingly. Otherwise, your business will waste resources targeting people who cannot use your products.
Social Platforms Prohibition PR Supports
Every business needs a Facebook business page. With more than two billion monthly active users, it is impossible for any company to ignore this social media powerhouse.
Instagram, owned by Facebook, is a photo and video sharing platform and a great place to share shots of company milestones, achievements, and content your business feels your customers will be interested in.
Tumblr is a microblogging platform which allows users to post short-form content, or blog posts. Like other blogging platforms, users can publish your brand’s content on Tumblr, and share your brand’s content.
Generally agreed to be the preferred social media platform for professionals, LinkedIn is one place where your business can find technologically-savvy young people. This demographic is critical if LinkedIn matches your brand’s market niche. Utilising LinkedIn Advertising is a great social media strategy for B2B companies. We help you create brand awareness, and generate web traffic and leads. LinkedIn gives your business access to fellow business owners, with whom you can form strategic partnerships.
Pinterest is not a social media giant like Facebook, but with 300 million monthly users, Pinterest provides an impressive presence in the world of social media. 80% of Pinterest users are women from high-income demographic households and is the go-to platform along with Instagram for lifestyle and fashion.
Having a blog is one of the hugely effective marketing tools used by businesses. A blog gives your business the freedom to share your message through blog posts with little restriction. Your company blog can link to your website, or your business can use Blogger or WordPress.com. The Prohibition PR team will guide the creation of compelling shareable content that will increase your brand’s search engine exposure.
Twitter is the second largest social media platform and a veritable treasure trove for businesses. Twitter’s inbuilt search feature makes it easy for you to search for individuals meeting your brand’s target audience requirements. The tagging feature makes it easy for your business’s content to reach them. With the new word count limit, Twitter users have the opportunity to say more.
YouTube, owned by Google, is a video streaming platform that is a powerful marketing tool for businesses. Everything from explainer videos to product videos and company documentaries is uploaded on YouTube and shared. Your business’s uploaded videos can be shared on social media platforms to increase the audience or embedded on your brand’s website to drive dwell times/increase search engine exposure.
Reddit boasts a vast pool of users, especially young Americans. Reddit allows people to share links, news, images, and videos. Content is voted on based on the users’ opinions.
How can Prohibition PR help you to cut through the noise on social?
Social media can solve a number of business problems, from launching your product and generating brand awareness, to generating quality leads or purely driving sales. As an expert social media agency, we have an end-to-end knowledge of how to use it to achieve your objectives and how it integrates with other channels.
There are two main focuses within social media that we as a social media marketing agency deal with, organic social and paid social. Organic social refers to all non-paid for activity on your social media channels; essentially everything that you see when you visit a brand’s profile – from managing channels to communities. Paid social is what it says on the tin – paid for social media advertising activity. Both areas integral as each other when it comes to developing a strong social media strategy, whatever your objective may be, and whatever industry you do business within.
We will integrate Social Media into Your Email Marketing Campaigns.
We also offer insight services like social listening insights and social media strategies and reporting.
Reporting is a key element of our social media services. Insightful and accurate reporting allows us to review and assess all of our activity against your objectives and KPIs, allowing us to make sure that we’re delivering the best results that we can, which is what we pride ourselves on.
Effective Social Media Management for your Business that gets you more customers.
Why choose Prohibition PR as your social media marketing agency?
We have many years of experience handling projects within loads of different industries.
We pride ourselves in the work that we do – our work is a reflection of us, and we want to be great.
We see ourselves as an extension of your team, not just another social media agency. We are open and transparent with you at all times.
We love social! Our social media managers have been chosen to be part of our team because they all have one thing in common – they are passionate about the job they do!