As a specialist influencer agency, we offer bespoke influencer marketing strategies to heighten brand campaigns.
We work with you to enable influencer partnerships that build stronger relationships with your core target audience. Over the years, we’ve created many successful influencer marketing campaigns for household names such as C4 Energy, Kurt Geiger, Interflora, and many more.
At Prohibition, we use our tried and tested influencer mapping process and our award-winning approach to create the perfect influencer partnership.
What Is Influencer Marketing and why is it effective?
Influencer marketing is any method that uses the influence and mass appeal of prominent individuals to promote or advertise a product, service, website, or brand.
For a large proportion of the population when they hear the term influencer marketing, they immediately think of Instagram celebrities with 1 million+ followers. But it’s much more than that, influencers mostly have a very loyal following, especially macro influencers.
That loyalty can be extremely effective at selling a brand story, whether it be for exposure or a quick sale.
What are the different types of influencers?
The significant kinds of influencers include celebrity endorsements, guest bloggers, leader of crucial opinion, and most commonly social media influencers.
These can tap into niche markets and help brands target audiences in authentic and engaging ways that are skillful, and hard to reach.
Macro influencers tend to be more specialised in a certain industry and run campaigns for a living, building up a large following in the process.
These are basically on the cuff off celebrities, so they can build your reputation – as they’re a recognised name to audiences.
Our Influencer Marketing Approach
We build every campaign from scratch and ensure that it is 100% customised to the brand.
We use advanced tools to identify the right influencers for your brand. We consider factors like demographics, interests, and engagement rates to ensure that we find the right influencers for your brand.
We have a dedicated team of experts who reach out to influencers on your behalf. We create engaging pitches that resonate with influencers and convince them to work with your brand.
We work with you to develop a campaign strategy that aligns with your marketing goals. We consider factors like budget, timeline, and target audience to ensure that your campaign is successful.
Once we’ve picked out the best influencers, we will work with them to create the best content. Influencers are known for their high-quality content, and we can make it even more engaging with the help of our video and design teams.
We manage all aspects of your influencer marketing campaign, from creating content to tracking results. We ensure that your campaign is executed flawlessly and that you achieve your desired results.
Reporting and Analysis
We provide detailed reports on your campaign’s performance, including metrics like engagement rates, reach, and conversions. We use this data to optimise your campaign and improve your results continuously.
As a full-service influencer marketing agency, we can create influencer marketing campaigns from start to finish, including; influencer sourcing, mapping, and campaign execution.
Leading influencer marketing agency
We’re a leading influencer marketing agency based in Leeds in the UK and we have a reputation to back it up. Winning ‘Regional Campaign of the Year’ at the CIPR Awards 2022 for our influencer campaign with North Yorkshire Moors.
In addition to this, we’re also one of Prolific North’s top 10 PR agencies in the North. And with influencer campaigns being a big part of our integrated PR offering, you can trust you’re working with one of the top influencer marketing agencies in the North.
Integrated influencer campaigns
We’re not like other agencies. When you work with Prohibition you have access to an in-house team of creatives, PR, social media, and paid specialists that will help achieve your business goals – all part of our full-service agency proposition.
Social Media Marketing
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Our Latest Work
Are we also a TikTok marketing agency?
Not only are we one of the top influencer marketing agencies, but we’re also one of the top social media agencies, so you can put your faith in us to deliver results.
Is Influencer Marketing Right for Me?
Influencer marketing is becoming increasingly successful as consumers tend to trust influencers more than regular advertising.
Why is Instagram Influencer Marketing So Popular?
How to Set Up an Influencer Marketing Budget?
You don’t want to make a researched case about how you’ll use the marketing budget for an influencer, then sign an agreement with an influencer that doesn’t deliver.
How do I use Influencer Marketing Effectively?
Should Luxury Brands Use Influencer Marketing?
Does influencer marketing really work?
What makes a good influencer marketing strategy?
Once you’ve identified potential influencers, it’s crucial to thoroughly vet them before entering into any partnerships. Look beyond their follower count and focus on their engagement rates. A high number of followers doesn’t necessarily mean high engagement. Take a close look at their comments, likes, and shares to gauge how well their audience is interacting with their content.
Collaboration is also crucial in influencer marketing. A good strategy involves building strong relationships with influencers and involving them in the creative process. Work together to develop content that resonates with both the influencer’s audience and your brand’s messaging. This collaborative approach will not only result in more engaging content but also foster a long-term partnership.