The rise of video content has made it an exciting time to have a presence in the production industry. As we transition into 2020, emerging technologies are continuing to change the way we build and consume content. New equipment, formats and expectations are laying the foundation for mini-revolutions across business and the media. We’ve already started to see the first indications of where things are going.
Read MoreThe realm of media and entertainment are becoming increasingly competitive. Currently, there are thousands of digital video providers, all vying for input and publicity. In this climate, public relations agencies face a colossal struggle to remain relevant, effectively communicating and sharing stories to their clients’ target audiences. As more companies are looking to capitalise on the popularity of video integration, some PR agencies are using their marketing techniques to create campaign videos that encourage consumers to invest.
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Over the past few years, we have seen video become one of the most powerful ways of reaching an audience. You’ll probably be familiar with bad and brilliant attempts at video content as brands increasingly put budget towards this. From B2B conference videos to Christmas campaigns, at Prohibition we’ve done it all. You can watch and read about more examples of our recent video content here.
Earlier in 2019 we received a brief from Mappin & Webb to create a 2020 brand film that would communicate who the brand is to new customers, whilst still embracing the key brand values.
In what has been one of Prohibition’s biggest productions to date, we were involved with brainstorming the concept, scouting locations, finding models, wardrobe styling and filming.
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In today’s world of mindless scrolling, creating quality content that leads to increased interactions and engagements is vital. Recent research suggests that 55% of users are more likely to pay attention to video content that appears on their feed, so below we’ve highlighted our top tips for how to create and promote quality video content, by drawing on a recent project for The Light, a shopping centre in the heart of Leeds.
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As a Yorkshire agency, it’s fair to say that we think God’s own country serves up the best tap water in the UK, but what do the general public prefer – Yorkshire’s finest or bottled mineral water?
We put this to test on behalf of Yorkshire Water, who wanted a video to promote their attendance at this year’s Great Yorkshire Show. Yorkshire Water brought their water bar, ‘Yorkshire on Tap’ to the show, with the aim to encourage people to bring their own reusable bottle to fill up for free, rather than purchasing disposable plastic bottles – supporting the company’s aim to reduce the use of single-use plastics across the region.
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At Prohibition, we love a creative video campaign, and even more so when we’re working with a client to make dreams come true.
We worked with the world’s biggest bed brand, Sealy UK, to surprise a lifelong Wigan Warriors super fan to a dream match day experience, plus extra special Sealy sleep prizes, as part of the brand’s first ever Dream Come True Awards.
Read MoreWith content marketing and the use of social media continuously on the increase, producing noticeable stand out video content to share across platforms is a regular challenge for brands. Communicating key messages through subtle tones which appeal to a particular target audience often requires a clever strategy and of course a shrewd execution. However, an effective and powerful film can still generate huge success, capable of growing awareness through extending a brand’s message to a wider audience through extra social shares and online mentions.
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