Category: Podcast

In the last decade, podcasting was often described by marketers as a ‘boom’, or ‘trend’ But things have evolved: these days, it’s as important a part of the media landscape as TV, radio, or newspapers Podcasting is no longer a...

For a long time, securing a television or radio interview was the gold standard of broadcast PR But audiences no longer consume content according to a schedule Instead, they're choosing what to watch, when to watch it, and increasingly, where to...

A business podcast earns attention no blog post can match, but it only produces leads when it sits inside a wider content system that leads somewhere We called our first show Socially Unacceptable We thought it was a great brand name that made us...

In a crisis, silence is the enemy Get a holding line out fast, tell your stakeholders the truth before the media does, and be seen to do the right thing I do like a good crisis and I wrote a chapter for the CIPR's Social Media Handbook back in...

Up to 95% of buying decisions happen in the subconscious Nancy Harhut explains why customers can't tell you why they buy, and how small framing changes shift behaviour Ask a customer why they bought something and they will give you a confident,...

By Will Ockenden, Director/Owner at Prohibition, and co-host of Embracing Marketing Mistakes podcast Today, podcasting is a cornerstone of content marketing strategies for businesses across the world With over 500 million regular listeners...

Wherever you look, companies big and small are launching podcasts Everyone seems desperate to show off their expertise and their latest project, or maybe they just fancy themselves as the next Steven Bartlett or Emily Maitlis But why are so many...

The advent of disruptive technology like Artificial Intelligence is transforming various industries, and Public Relations is no exception In this episode, PR veteran and successful agency owner, Stephen Waddington, takes us through this complex...

As craft beer continues to surge in popularity, the industry is witnessing a significant shift Not only are new brands emerging, but the landscape of marketing and branding is also undergoing a transformation In this podcast episode, we dive into...

Struggling to make your B2B marketing 'sexy' In our latest podcast episode, we have the pleasure of discussing this topic with seasoned growth marketing specialist, Tom Basgil Tom is award winning international B2B specialist, Editor, and...