Category: Public Relations

Neither a good product nor a big budget guarantees a launch works Coordination does More than three in four new FMCG product launches fail in their first year, according to Nielsen research reported by Marketing Week In my experience, that is...

For a long time, securing a television or radio interview was the gold standard of broadcast PR But audiences no longer consume content according to a schedule Instead, they're choosing what to watch, when to watch it, and increasingly, where to...

An estimated 30,000 consumer products launch every year, and around 80% fail to meet their objectives The product usually isn't the problem - coordination is: getting the media list, the retail date, the influencer outreach and the creative assets...

Store openings never stop Retail brands open new locations every year, and most treat each one as a one-off rather than a repeatable process A new store opening is a genuine news moment, but only if you plan the PR with the same rigour as the...

In June, I was fortunate enough to represent Prohibition at the annual Worldcom Young Professionals meeting in Budapest alongside my colleague, Liv   Worldcom is a global network of independent PR agencies, with over 2000 communications...

The food and beverage sector is one of the toughest to cut through in It’s chaotic and competitive with the tightest of margins, but if you win, you win big  So, in an extremely noisy industry, how do you get heard You might think the answer...

A crisis used to be over once press coverage died down and Google's front page moved on It isn't any more ChatGPT, Gemini, Claude and Perplexity now answer questions about your brand directly, and there's real evidence these tools skew negative in...

If you don't shoot, you won't score And when it comes to the FIFA World Cup, brands are already lining up their best chances The World Cup has always been a commercial powerhouse, but the 2026 tournament already feels different Hosted across...

For most football clubs, a new kit launch follows a familiar formula A teaser video, a coordinated social drop, a handful of media placements with some players wearing the new kit It delivers visibility, but rarely cuts through to an audience My...

Fifteen recent crises, unpicked for marketing directors at UK B2C businesses Real lessons in how the response shapes the damage Photo: Marks & Spencer storefront, Wikimedia Commons (CC-BY-SA) Most lists of PR crises grade the wrong...