Category: Public Relations

A practical framework for the first hour, the first 24 hours, and everything after, built for hotels specifically A hotel is exposed in ways most businesses aren't: guests staying overnight, staff turnover, reviews that go live in real time, and...

A few years ago, most people probably couldn't have told you what a UPF was – it's ultra-processed foods, by the way Now the term is everywhere  It's in newspaper headlines, supermarket conversations, TikTok videos and documentaries In fact,...

A luxury brand social media strategy built on real audience data, not on assuming Instagram fixes everything Most luxury brands run the same social media playbook as everyone else, just with better photography Post daily, chase an influencer...

When Andy Burnham accidentally renamed a Greggs pastry live on radio, it became a national news story Weeks earlier, the much-loved bakery had pulled Mexican-inspired products from its English stores ahead of England's World Cup clash with Mexico,...

Wellness drinks used to be sold like medicine: functional ingredients, scientific claims and packaging that looked like it belonged on a chemist's shelf But the brands cutting through in 2026 are doing something different - they're building products...

In the last decade, podcasting was often described by marketers as a ‘boom’, or ‘trend’ But things have evolved: these days, it’s as important a part of the media landscape as TV, radio, or newspapers Podcasting is no longer a...

Neither a good product nor a big budget guarantees a launch works Coordination does More than three in four new FMCG product launches fail in their first year, according to Nielsen research reported by Marketing Week In my experience, that is...

For a long time, securing a television or radio interview was the gold standard of broadcast PR But audiences no longer consume content according to a schedule Instead, they're choosing what to watch, when to watch it, and increasingly, where to...

An estimated 30,000 consumer products launch every year, and around 80% fail to meet their objectives The product usually isn't the problem - coordination is: getting the media list, the retail date, the influencer outreach and the creative assets...

Store openings never stop Retail brands open new locations every year, and most treat each one as a one-off rather than a repeatable process A new store opening is a genuine news moment, but only if you plan the PR with the same rigour as the...