PR Measurement and Evaluation

AMEC PRProINSIGHTS – Leading-edge PR measurement

It sounds cliche, but if you can’t measure the impact of your marketing and PR efforts, how are you meant to justify your ROI and make improvements to any future campaigns.

Public relations is an essential part of any business, it can build and maintain a positive public image, maintain your brand’s reputation, support you in case of any crisis, enable you to communicate effectively with your audience.

But as you’ll know, it can be challenging to quantify the impact of PR activities on your business’s bottom line. And research shows 65% of marketers struggle to measure impact, that’s where our team of experienced PR experts can do the hard work for you with AMEC PRProINSIGHTS.

We pride ourselves on insight-driven PR, so you can trust that you’ll get the results that matter to you and your business.

AMEC PRProINSIGHTS: Why Measurement and Evaluation Matters

AMEC PRProINSIGHTS is our bespoke measurement and strategy toolkit that enables us to link our PR activities with your business objectives. But why is this important to you?

It demonstrates ROI

Tighter budgets and increased costs means that you have to show that your marketing and PR efforts are making a difference. By measuring the impact of your PR campaigns we will help you demonstrate your return on investment (ROI) to your stakeholders and c-suite.

It gives you audience insight that your competitors would love to have

By understanding which channels your target audience use, you can drive behavioural change. You use the right channels, with the right messages at the right time. Our campaigns are driven by insight that resonate with your target audience, and what can make a difference to your bottom line.

Our Approach

We have developed in-house tools that measure outcomes and the business impact, based on the AMEC principles. By monitoring a combination of press coverage, brand reputation, and social media insight, coupled with sentiment analysis and share of voice, it offers to the most comprehensive viewpoint and impact of your campaigns.

We combine data, AI and human interpretation

Why Prohibition?

We’re experienced industry specialists

PR measurement and evaluation are essential for businesses looking to demonstrate the ROI of their campaigns, identify areas for improvement, and understand their audience better. At Prohibition PR, we offer the measurement and evaluation you need, and completely tailored to your business’ unique needs.

Full-impact PR and marketing

We don’t just measure a few campaigns, we use an integrated evaluation framework to evaluate the full effectiveness of your PR and marketing activity. Well, integrated PR and marketing is what we pride ourselves on, meaning we know how to successfully deliver an integrated campaign and report on it.

Ready to count the metrics that matter and take your next campaign to the next level? Contact us today!


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What is marketing and PR measurement?

PR measurement is the process of evaluating and analysing the effectiveness of public relations efforts. It is a crucial aspect of any PR campaign, as it helps to determine whether or not the campaign has achieved its desired results.

The goal of PR measurement is to track and measure the impact of PR activities on various aspects of a business, such as its reputation, brand awareness, customer engagement, and sales.

There are several ways to measure PR, including media monitoring, social media analytics, web analytics, surveys, and focus groups.

What is the AMEC PRProINSIGHTS framework?

AMEC PRProINSIGHTS is based on the AMEC framework and is vital to measuring success in PR. It provides a comprehensive and structured approach to measuring campaigns.

It uses a 7 step-by-step framework (also known as Barcelona principles), so our PR professionals can ensure that your campaigns are aligned with your business objectives, produce measurable results, and generate a positive return on investment.

What are the typical PR metrics?

Media monitoring: It involves tracking media coverage of a company or brand in print, broadcast, and online media outlets. This helps to determine the reach and impact of PR activity in terms of the number of impressions and mentions generated.

Social media analytics: It involves tracking social media metrics such as likes, shares, comments, and followers to gauge the effectiveness of social media campaigns. This data can be used to identify popular topics and trends, as well as to optimise upcoming campaigns.

Web analytics: It involves tracking website traffic and engagement metrics such as bounce rate, time on site, and conversion rates. This helps to determine the effectiveness of PR activity in driving website traffic and generating leads.

Surveys and focus groups: Surveys can be used to gather feedback from customers and stakeholders about their perceptions of a brand or company after a PR campaign. Focus groups can be used to gather more in-depth insights into customer attitudes and behaviors.

Overall, PR measurement is essential for evaluating the success of PR campaigns and making data-driven decisions about future strategies. By using a combination of methods such as media monitoring, social media analytics, web analytics, surveys, and focus groups, businesses can gain valuable insights into the impact of their PR activity on their target audience.

How PR and marketing work together

Great question! PR and marketing are two separate entities, but they can work hand-in-hand to achieve the greatest share of voice and cut-through.

PR can help build brand awareness and credibility through earned media placements, such as news articles or TV segments. In turn, marketing can leverage these placements to promote products or services through ads, social media, or other channels. This approach not only generates buzz around your product but also establishes credibility through third-party endorsements.

In short, by creating a cohesive strategy that leverages both disciplines, businesses can achieve greater success in building brand awareness and driving sales.

Why not drop us a line and get in touch?

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