Prohibition PR B2B Influence
Taking a fully integrated approach to social media, content marketing, video production, influencer relations, and paid social, Prohibition’s work delivers media exposure, brand awareness and new revenue streams.
In 2019 along with eight other awards Prohibition won the CIPR’s award for Best Corporate and Business-to-business Campaign and the Best PR Agency of the Year for the third time. It also smashed all records in the CIPR’s history by scooping eight awards including Best Use of Influencer Marketing.
What Is B2B Influencer Marketing?
Influencer marketing at its core is about brands engaging and developing relationships with individuals that have the relevant topical expertise, reach and resonance aligned with the brand’s goals. Many B2B brands are considering engaging influencers for marketing but are not clear on exactly how or what the best practices are; this is where Prohibition’s experience and creativity can help. Our B2B content campaigns are designed to bring together influencers around a topic that is key to your mission and marketing goals and expertise.
How B2B Is Different
Influencer marketing has been here for a longer time than people might think and is snowballing among B2B marketers.
If you think of influencer marketing, you probably imagine popular YouTube figures working with beauty brands or other consumer brands working with prominent people. But the marketing of B2B influencers does not necessarily look the same.
The overall concept is identical, but the influencers, types of content and the rest of the process can be quite different.
Why B2B Companies Should Be Advertising Through Influencers
Influencer marketing can help your brand when implemented correctly, to connect with prospective customers who would otherwise ignore your messages/traditional advertising.
Prohibition specialises in partnering with brands and influencers to deliver highly effective and authentic marketing campaigns offing a combination of traditional PR, social media, influencer marketing and media buying services that build trust and engagement.
How Influence Works In B2B
Businesses trust each other more than the messages from brands; and therefore, B2B influencer marketing can be a considerable boon for your product or service.
By putting some of the lessons learned by B2C companies into practice over the past several years, B2B brands can make the most of their influencer partnerships. However, there are significant differences.
Types of Influencers
- Nano Influencer
- Celebrity Influencer
- Blog Influencer
- Social Media Influencer
- Key Opinion Leader
- Thought Leaders
Social Media Marketing
- Social Media Marketing StrategyRead more
- Social Media TrainingRead more
- Influencer Marketing Read more
- Content Marketing Read more
- Social Media Marketing Read more
- Social Content CreationRead more
- Social Listening Read more
- Paid Social Media Advertising Read more
- Business to Business (B2B)Read more
- B2B Social Media Marketing Read more
- Persona MarketingRead more
- TikTok MarketingRead more
Choose The Right Influencer For Your Brand
The trick to success is scalability, whereas one nano/micro-influencer will give limited reach, achieving ubiquity and buzz by engaging with a small army of niche influencers not only delivers higher value, enhanced engagement, credibility and reach.
Remember this when planning your B2B marketing and social media strategy.
Defined as the number of influencer followers. Reach can be determined by the number of followers on social media, blog readers or the number of visitors to the website of an influencer.
If you want to reach your target audience, you have to make sure your influencers are essential to your business. Ensure that their niche aligns with your name, company or industry.
Having a lot of followers on social platforms doesn’t necessarily mean that an influencer has a high rate of interacting with your potential customers.
Our B2B Influencer Marketing Services:
Prohibition PR is a full-service influencer marketing agency that creates and executes strategic campaigns to deliver measurable results at scale.
Every influencer needs to identity with your brand. We will recommend the best ambassador or influencer to raise your brand profile. Our experience is critical as the one misstep, or poor choice could undermine a brand’s online marketing campaign strategy indefinitely.
Influencer Campaign Optimisation
We continuously optimise our strategies using real-time data insights to drive measurable results. When implemented correctly, influencer marketing will help get your products or services on the radar of prospective decision-makers.
Influencer Campaign Management
Prohibition offers full influencer campaign management. We manage the entire program and keep track of the program’s results in real-time, helping brands and advertisers amplify their campaigns to reach the most relevant, engaged, and useful audiences.
Monitoring, Reporting And Measuring Success
Reach doesn’t tell you all that much about the effectiveness of an influencer. Furthermore, the scope doesn’t necessarily correlate with the bottom line of a company. Our successful B2B marketers will look beyond ‘standard’ metrics to see value across the entire customer lifecycle.
Beyond Social Media – Get More From Your Relationships
Influencer marketing is not limited to influencers pumping out content on social media–seek and invite them to talk at your events to boost your reputation further and get the most out of your relationship.
Determine Your Campaign Goals
Know what you want to accomplish
B2B companies often want to align their product or service with strong spatial thought leadership and industry knowledge and build credibility to attract prospects.
Want a celebrity?
Make sure synergy does exist. More and more B2B companies are seeking alliances with celebrities such as sports stars. While this can be perfect for visibility, but keep in mind these relationships will not always deliver on thought leadership.
Keep your ROI top of mind
You can calculate whether your investment in the partnership with influencer B2B is worth it. Online, you can calculate whether webinars, podcasts or eBooks created with an influencer from a third party perform better than those created with your internal experts.
Our Primary B2B Influencer Marketing KPI’S
How It’s Measured: Volume of positive brand mentions on activated social channels, campaign hashtag usage, landing page shares, and digital share of voice.
How It’s Measured: Influencer social post engagements, podcast listens, video views, email and content clicks, view times and website bounce times.
How It’s Measured: Potential reach based on the audience size of the influencer, paid impressions, and web traffic.
How It’s Measured: Direct sales, lead captures, and event attendance tracked via UTM codes, website tracking pixels, referral code redemptions, and offline event set data.
How It’s Measured: New social media followers (on one or more of your brand channels) and email sign-ups.
How can Prohibition help?
Integrated PR and Influencer Marketing
We’re able to merge the B2B marketing worlds of content production, social media, paid media, PR, and out-of-home advertising to maximise your influencer marketing campaign impact.
In addition, we can combine your offline and online marketing to make your campaigns work harder. This means we can also support with areas such as event marketing to generate word-of-mouth promotion. And don’t just take our word for it, we’ve worked on various projects with brands such as Black Sheep, Primula, and Yorkshire Cancer Research.
Experienced B2B Influencer Marketing Agency
Not only that, we’ve bagged lots of awards along the way. Over 45 to be exact, including many for our B2B campaigns, so you can trust that you’re in good hands with us. Whether you need our help to create content or amplify an influencer campaign, we can support you every step of the way.
What is Influencer Marketing?
What is the best influencer marketing platform for B2B?
success might be found there. Still, the infrastructure of LinkedIn is the perfect environment for top B2B influencer discovery. It is also a great place to find business advice.
What are the differences between B2B and B2C Influencer Marketing?
How do businesses decide their influencer marketing budget?
What problem is influencer marketing solving?
Do we offer social media management services?