Digital PR Agency

Digital PR Specialists

Prohibition PR is a specialist integrated PR agency that’s been operating in the industry for 10+ years. Creative online and offline PR campaigns come second nature to us.

Digital PR makes your offline marketing and PR efforts work together for heightened brand awareness, as well as building authority online to propel your site’s organic rankings. Our specialist PR team can put your brand and products in front of an active consumer audience, to drive tangible business results.

Our Approach

What is digital PR?

The premise of digital PR is similar to traditional PR, earning media coverage to increase brand awareness – but instead, the distribution of content is focused online.

How can digital PR help my business?

In simple terms, securing backlinks from high authority publications signals to SERP’s the content on your website is reliable. This will then lead to more organic sessions, leads, and sales through better-performing search results.

Digital PR has had a massive boom in the industry over the past few years and it’s clear to see why. Here are the reasons why our digital PR services can help elevate your brand:

Press Office

We can handle your media inquiries, respond to any questions from journalists, and run reactive campaigns all in one place. Prohibition’s press office will also monitor any negative press attention circulating around your brand – to protect your brand reputation, as well as improve it.

Prohibition’s press office is an extension of your marketing team, providing ‘always-on’ PR support.

Reactive Commentary

Our team can respond in real-time to media trends, using techniques such as newsjacking. This ensures you’re a step ahead of your competitors when it comes to press and consumer attention, as there’s already high search demand surrounding that particular subject.

By constantly creating topically relevant stories and effective brand messages, our team can dominate your share of voice. So you own the conversations online over your competitors!

Audience Engagement

More and more audiences are consuming media online; either through websites, social media, or streaming services.

Through in-depth audience research, our digital PR services can reach your target audience on these digital platforms. Our wide range of integrated services can put your brand in the public sphere and expose your brand to new and existing audiences.

Enhanced data reporting

Struggling to measure the ROI from your PR campaigns? Our digital PR team has you covered. We provide enhanced reporting, including visibility on organic sessions, pieces of coverage, click-through rate, as well as social metrics.

Our data-led PR strategy drives real results by identifying issues, understanding the market, developing messaging, and establishing measures for success using data and insight tools.

The Prohibition Touch

YouTube video

YouTube video

Integrated PR for optimum brand awareness

Not only are we able to combine online and offline PR for maximum brand awareness and SEO success, but we’re able to create a multi-faceted creative marketing campaign that will reach and engage key audiences through content, including social media paid advertising, influencer marketing, media relations, and more.

This way our digital PR experts can use a multitude of channels to influence your core and prospective customers in a meaningful way.

We create talk worthy digital PR campaigns

The main benefit of a digital PR campaign is that it’s hosted online so it gains more coverage, referral traffic, and audience engagement as time goes on.

Here at Prohibition, we like to do things differently from everyone else. From creating a digital PR campaign on the first poo powered pub in the world for Yorkshire Water to Kurt Geiger’s first store opening outside of London, we can create typical and not so typical campaigns that get talked about.

Our digital PR clients include:

Why Prohibition?

Multi-award-winning Digital PR Agency

Prohibition is one of the leading digital PR agencies in the North. We’re not all talk. Our work has won us 45+ awards in the past 10 years!

So whether you’re looking for a PR agency to grow your share of voice online, market reputation, boost organic visibility, put your products in the spotlight, or increase social engagement, we’ll bring our arsenal of marketing strategies to get you in front of the consumer and ensure you make the right impression.

We’re results-driven

And we truly mean it, from delivering 170 pieces of media coverage for Yorkshire Water in less than 24 hours by perfectly tapping into the news agenda, to securing x2 BBC Look North features and increasing charity engagement for Primula through proactive PR, we’re a digital PR agency backed by results!

Our Latest Work

Why is digital PR important?

Digital PR, or Digital Public Relations, is a crucial aspect of any modern marketing strategy. In today’s digital age, where the internet is the go-to source of information for many people, businesses need to establish a strong online presence and maintain a positive brand image. This is where Digital PR comes in.

What are the different types of digital PR campaigns?

Digital PR involves creating reactive, planned, and proactive campaigns which are then turned into press releases and outreached to media publications to achieve backlinks.

As part of the process, PRs have a network of journalists, bloggers, and influencers to build strong relationships for added campaign success.

How can digital PR help my brand?

Enhance Organic Performance

As mentioned briefly above, by gaining high-quality backlinks our team can indicate to search engines that your site is trustworthy. Digital PR compliments the trust part of Google’s E.A.T. ranking factors, especially backlinks from major publications that have a higher domain authority (DA) score.

By building authoritative links our team will improve your SEO score, as well as the rankings for your target keywords and product pages. It’s common knowledge that the higher you appear on search results, the more traffic you will come to your website. If you’re struggling to compete in the top 10 on Google, we can get you there.

There’s no expense when it comes to the state of the link, our team only targets publications that will create greater visibility and referral traffic for your site. Whether you want an authoritative link on the BBC, GQ, or Forbes, our digital PR campaigns will secure it.

Product Spotlight

Digital PR helps to put your product in the spotlight, by prompting users to visit a landing page as part of the campaign. So if you’re wanting to promote a specific product, our team can implement creative hero campaigns, advertisements, unique data pieces, or influencer campaigns that will drive search demand and conversions.

Digital PR content consists of interactive on-site assets such as bespoke leaderboards, guides, guest articles, and other pieces of creative content. These digital PR campaigns offer a direct way of engaging with your audience by allowing users to respond on social media or via your website, as well as directing users to make a purchase or find out more information about your services in a fun and visual way.

Over the past 10 years, our specialist PR team has built long-lasting relationships with journalists and has unparalleled knowledge of the news agenda. It doesn’t matter whether you’re a big player in the industry wanting greater online visibility or an independent store wanting to generate more walk-ins, we have the media contacts that will get you the online coverage you need.

Grow Your Share Of The Market Through Sales

An effective PR strategy will drive brand mentions, which will encourage more users to your site and drive purchases – it’s these earned links and purchases that will dominate your share of the market online.

Market share indicates the volume of online traffic your business has online. Therefore holding a large percentage of the market, not only represents the strength of your brand’s voice online but grows your reputation and positions you as a market leader. By growing a strong and loyal customer base through digital PR, we can entice prospective customers to follow suit existing customers.

Builds Trust Amongst Consumers

Digital PR helps to feature your brand name on credited media outlets, which will not only build authority online but among consumers. It’s this coverage that will make you an expert in your field and position you as the ‘go-to’ operator.

This trust will also attain a higher quality of lead – due to them already being an active listening audience – pushing them further down the sales cycle. From this, we can turn leads into customers, into brand advocates, and eventually loyal customers that will keep purchasing for a lifetime.

Video Marketing To Heighten Creatives And Campaigns

To heighten creative digital PR campaigns further, our creative team can produce a variety of engaging content formats that will create stories worth talking about for the long haul. Video content online is only surging more and more in consumption every day, so this is a marketing technique that shouldn’t be ignored.

Whether it’s to support or feature at the forefront of campaigns, our team knows what creative content will drive press attention and which won’t.

What is digital marketing?

Digital marketing is the process of leveraging various online channels to promote products, services, or brands. It involves a range of strategies such as SEO, social media marketing, content marketing, email marketing, PPC advertising, and more.

By implementing effective digital marketing strategies, businesses can increase their online visibility, attract their target audience, and ultimately drive more revenue.

Will digital marketing continue to grow?

For the foreseeable, with billions of people using the internet on a daily basis, it is essential to make sure that your business can be easily found online.

Through various digital marketing strategies such as search engine optimisation (SEO), social media marketing, content marketing, and pay-per-click advertising, you can improve your website’s ranking on search engine results pages (SERPs), making it more likely for potential customers to discover your business when they search for relevant keywords.

What industries do we work in?

No matter the industry, our ethos when it comes to work is to create, engage, and convert. We’ve delivered many successful digital PR campaigns for many leading brands in a range of industries; luxuryretailfood and drink. We can do the same for you!

Why do you need crisis management in digital PR?

We’ve all seen it, PR campaigns from brands that have gone horribly wrong. What’s even worse is when it’s in the public sphere for the world to see, especially if it’s not dealt with quickly. In the world of social media, there’s no stopping it from being shared with friends and across the whole digital community.

One bad campaign and you could turn customers away for life. This is where we come in, we can manage your online reputation to prevent any PR disasters from happening. Or even better, let us handle your digital PR campaigns to ensure media relevance.

Our team of PR specialists, offer unparalleled access to global expertise and insight across the full spectrum of communications – from media relations and stakeholder engagement to social media strategy and digital advertising.

Why not drop us a line and get in touch?

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