What is social content creation?
Social content creation is the creation of content for social media platforms. These types of content include still imagery, animations, infographics, reels and interactive content like poll creation.
Content that’s created for one platform such as Facebook can also be repurposed for other channels such as Instagram or Twitter depending on the type of content and relevant audience. At Prohibition PR, we are experts in creating strong content plans and using social content to improve a brand‘s overall image and messaging.
Whether your brand needs a social overhaul or a few key assets to launch a new product of brand message – we’re your ‘go-to’ social content creation agency.
Why is social content creation effective for your brand?
- Causes an increase traffic to your site
- Instigates online sales
- Drives awareness of your products and more customers
- Supports your social media content and wider marketing goals
- Powers user generated content and can be repurposed for other social platforms
- Encourages app installs
- Puts you in front of current and potential customers
- Helps you to achieve your brand growth goals
- Increase brand awareness
- Boost SEO visibility through online search
The different types of content social content creation can be used for:
- Social media campaigns for multiple platforms (including Facebook, TikTok, YouTube, Instagram, Twitter, LinkedIn, and others)
- Websites/Landing pages
- Blog content
- App installs
Our expertise speaks for itself with some of the brands that we’ve worked with over the past few years. Our storytelling content for Interflora in their latest campaign was used to shift consumer perceptions. While our work with energy brand C4 has been about creating a UK and European platform that’s aim is to inspire consumers and drive sales. We have achieved this by creating a curated feed with engaging social content including highly impactful video content.
We know how to tap into your target audiences’ minds and hearts through content creation – and we’ve got a team to do it for you.
How we can help you:
Social content strategy
There’s no one-size-fits-all when it comes to social media, not only do different channels have different formats but different tones of voice.
And with algorithms constantly changing, it can be hard to keep up, don’t worry we have a team of experienced social media specialists that have been immersed in the world of social media marketing for 10+ years. Through our innovative tools, we can also keep you up-to-date with the latest trends, as well as produce content not just for any audience, but relevant to your target audience.
And if you don’t believe us, household brands like EQUANS, C4, and Oxford University already trust our social media services.
When you’re armed with your high quality content, you want to make sure it’s seen by the intended audience, right? This is what our organic social campaigns will endeavour to do, and our paid social services consistently achieve.
We can target audiences with very specific demographics, whether your campaign requires targeting a certain location, a certain interest, or behaviours to engage their interest. Our paid social team will engage the right audience, at the right time, with the right message – to make your content creation campaigns even more worth it.
Influencers are a key part of social media marketing and a wider marketing strategy, they can bring consumer trust, brand recognition, and awareness of your products.
Here at Prohibition, we run influencer marketing campaigns on the-regular, from influencer vetting to mapping, we conduct deep research of potential influencers, to find the right one for your brand.
And more importantly, influencers are known for their quality content, which can be made even more high quality through our creative services. So not only can we find you the right influencer, but we can create influencer content with ease.
Storyline and creative production
With the organic reach of social media declining, it’s even more important to actually create content that drives value and is going to engage with your audience.
This where story lining and production is integral, and you can trust we’ll deliver the perfect campaign concept. One example of this, is a storytelling Christmas TV advert that drove £1m in total sales and over 1.7 million views on YouTube, for the worldwide jewellery brand Goldsmiths.
One step is creating content, but the next step is keeping your community engaged – which all comes from community management.
We can do this through account management – ensuring that your audience is being heard and that they are engaged in the content that is coming from the brand. Consumers are spoilt for choice these days when it comes to online content, so constantly engaging with them, furthers their their interest and turns them from admirers into loyal consumers.
We do this through constant social media monitoring – to ensure your content is relevant to your audience.
Campaign evaluation and detailed reporting
Reach is great for brand awareness, but we look into more than that. We look at the full campaign performance, from engagement rate to click-through-rate (CTR), to which pieces of content are performing best with your audiences.
Our social media team can analyse the performance of your content creation campaigns, as well as longer-term campaigns through social listening and our bespoke insight tool, Social Media 360. We use this insight to build many of our clients’ social strategies and their wider content marketing strategy, so we can guarantee we’d do the same with yours.
Content Marketing Campaigns
If you want to drive awareness on a bigger and more cohesive scale, this is where content marketing can really play its part.
Content marketing works by aligning all of your marketing efforts, such as Facebook advertising, web design, and wider brand content. Here at Prohibition, our Content Marketing services will give you greater campaigns and a greater impact to make sure you’re reaching the correct audience.
And as we’ve already said, we’re an integrated agency at heart, so we’ll make sure your content marketing strategy is cleverly integrated together.
Through our Social Media 360, a cutting edge tool, we will do a bespoke audit of your brand’s social channels and your competitors social channels. We’ll look to see what works and what doesn’t for your audiences and advise how to improve/what to keep doing.
Cutting through the noise on social can be difficult. Having an in depth insight into what works best for your channel and your audience is key. Also having an insight into what is working best for your competitors will help set you apart in the market. Our motto is to create, engage, and convert your audience and we’ll do exactly that through insight-led campaigns.
How we turn our knowledge into practice – some examples of our social content creation work.
Yorkshire Water – Cabinet of Curiosities
As part of a PR activation to better educate Yorkshire Water’s customers on blockages, we created Yorkshire’s most disgusting art exhibition in one of its biggest shopping centres; Trinity Leeds. This event was one-of-kind, as an integrated campaign it focused on press and social. We created infographic style assets to be shared on Yorkshire Water’s social media to further educate customers. We also supported the campaign with event photography and videography which was shared to their social media channels.
As well as educating the public to ‘Bin it, not block it’, we pulled off a one-of-a-kind event that achieved BBC News and ITV coverage with an overall reach of 4 billion people.
Black Sheep – Drink Cask Beer
To attract the ‘non-typical’ cask ale drinker, we ran a series of targeted PR activations, using social and entertainment-first social content.
To achieve this, we worked with Jester Jacobs for our Renegade in the Round campaign, in which we produced a comedic rap music video on the current plight of cask beer. We captured this in multiple formats to be our hero content that would be the centre of our campaign.
As well as Black Sheep being the only brewer mentioned in the top ‘cask beer’ 2022 conversations, we achieved online and broadcast coverage from Yahoo News, Good Morning Britain, and Prolific North.
C4 Energy – Spring Campaign
C4 Energy, the fastest growing energy drink brand in the U.S., wanted to disrupt the UK and European market.
We did this through creative and engaging content through various campaigns; OOH advertising, digital ads, and social media campaigns. One of which was our ‘Spring Campaign’ which aimed to position C4 as providing energy for all types of activities – including but not limited to skateboarding, biking and doing parkour.
As well as working with influencers, we created a suite of social assets to appeal to different athlete audiences. Not only did this achieve some pretty cool content, but it also achieved 86M impressions (1.6M above KPI), 82M engagements (1.32M above KPI), and a 27% increase in followers (don’t believe us? Check it out for yourself).
Our creative team has also worked on projects for leading industry brands such as Autoglym, Interflora, and Fentimans over recent years. So, believe us when we say we can deliver high quality content, we mean it.
Summary of how we can support
Media relations, Influencer marketing, Social media management, Paid strategies, Consultation, TV, YouTube advertising
We can create content across multiple formats, including podcasts, illustrations, to TV adverts – just a part of our full-service touch.
Long form video
Influencer product reviews, Event coverage, Influencer events, Seasonal brand videos, TV adverts, Influencer video campaign, Product video
Animation, Product launches, Live streams, Event coverage, Micro influencer videos
The importance of crisis management on social media
When it comes to crisis management on social media – we are well equipped to do deal with community management and content creation to minimise and prevent crises from occurring on social media.
Our team of communications experts are well-versed in tone of voice, branding, and creative communications.
In support of our crisis services, we can also provide social media and comms training for either yourself or internal teams from our founders Chris Norton and Will Ockenden who collectively have more than 45 years’ of experience in the industry.
These sessions can be virtual or in-person, so you can be confident in your abilities to understand social media and in turn nail your social media marketing strategy. Our training sessions are bespoke and tailored to your businesses needs, just let us know what you require, and we’ll come armed with our practical tips.
Not only do we create campaigns that truly get you noticed, but we create award-worthy social content.
And if you don’t believe us, we’re a multi-award-winning social media and marketing agency, bagging over 45 industry leading awards, including CIPR’s ‘Best Use of Digital and Social Media’ 2022 (Gold winner). And we’ve been around for 10+ years, building a reputation as one of the North’s leading PR and creative agencies – as backed up by Prolific North. When you hire us, you’ll be working with a reliable agency that delivers more than just results.
And as we said before we’re an integrated agency, so you can manage all your digital marketing needs in one place; from our paid advertising, social media, public relations, influencer marketing, graphic design and other creative services.
Social Media Marketing
- Social Media Marketing StrategyRead more
- Social Media TrainingRead more
- Influencer Marketing Read more
- Content Marketing Read more
- Social Media Marketing Read more
- Social Content CreationRead more
- Social Listening Read more
- Paid Social Media Advertising Read more
- Business to Business (B2B)Read more
- B2B Social Media Marketing Read more
- Persona MarketingRead more
- TikTok MarketingRead more
A good example of our content creation work
Why do I need social content creation?
And with consumers having less time on their hands, they’re looking for convenience when it comes to viewing content online – mediums like video fit this perfectly. And with it being such a dominant medium on social and the web, you could be losing out on high volumes of traffic, new ways to reach audiences, higher engagement, and online sales.
We’d go into the full list of benefits for your brand, but we’d be here all day!
How can social content creation help brand positioning?
Whether that’s through customer reviews, a partnership with a content creator, or in-depth industry white papers, the key messages from these campaigns can be made into easy-to-digest content that’s personal to them.
What influencers can we work with?