When someone asks ChatGPT, Gemini or Perplexity to recommend a firm like yours, your brand is either named in the answer or it is invisible Getting named comes down to three things: writing a machine can quote cleanly, your brand being talked about...
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Generative engine optimisation (GEO) is how brands earn citations in AI answers Our traffic fell 50% after AI Overviews launched Here is what worked In late 2024 I watched half of our website traffic disappear Rankings hadn't moved We still sat...
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A pattern within the younger generation is definitely emerging, with social networks growing in popularity as a method for a discovery resource; in 2010 only 18% of people were using it for that reason, up to 25% in 2011 and then in 2012 it reached...
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Google’s latest announcement has made it official that selling page links and including paid-for placements on your blog can and will damage your PageRank In the announcement Matt Cutts, Google’s Head of Web Spam stated that ‘selling links (or...
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With the news that the vast majority of digital marketers are forecasting that their budgets will grow significantly this year, it seems that businesses are finally understanding how vital it is to hire organic SEO companies to create a strategic...
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