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Top five tips to maximise engagement on Instagram

Of all the social media platforms, it sometimes seems like Instagram is a tricky one to get right with the constant updates to its ultra-sophisticated algorithm. On the other hand, it’s also a platform that when used correctly and effectively, can be an amazing way to market your brand online, gain an engaged following and build a community that supports your business. To help you maximise engagement on Instagram, here’s our top five tips:

Increase your use of hashtags

Hashtags are a great feature on Instagram that should really be made the most of. Per post, you can include up to 30 hashtags which can all help you to reach a wider audience. By including these in every post, you’ll soon find that your reach increases which is great for brand awareness and also engagement. The trick to using hashtags is to ensure they are relevant. Ultimately, when you incorporate a hashtag into your post, if this hashtag is searched by someone on Instagram your post will come up. This is why it’s really crucial that the hashtags you use are actually relatable to the post as if so, it will allow you to reach an audience who are genuinely interested in the content that you are sharing. This means they are much more likely to engage with it and also follow you and engage with further content that’s of interest to them.

Using hashtags on each Instagram post is a really effective way to boost engagement levels

Make sure you’re posting at optimal times

Across all social media platforms, there are times that work best to post when you are most likely to receive maximum engagement and the highest reach. This is of course dependent on your followers – such as when they’re most active, the country they’re in etc. so will be subject to change. However, generally speaking, it’s recommended by HubSpot that these are the best times to post for each day:

  • Monday: 11am-2pm
  • Tuesday: 7pm
  • Wednesday: 11am
  • Thursday: 11am
  • Friday: 11am-1pm and 2pm-4pm
  • Saturday: 9am-11am
  • Sunday: 10am-2pm

By scheduling your content to go live at these times, you’re likely to get the best results on your posts. Following these guidelines doesn’t mean you need a really structured plan that can’t be subject to change, of course you may not always have content you wish to share. But, it is of real importance that you follow a regular schedule pattern, post often and don’t upload too sporadically. The best advice is to make sure you’re posting consistently and when you do post, post at peak times as this will keep your followers engaged as they will expect content to be posted regularly. Not posting often enough and at random intervals will cause your followers to lose interest and be less engaged.

Be active on the platform

Instagram is all about being ‘instant’ – the clue is the name of the platform! So the key to making the most of it and achieve the best results is by being active and sharing content instantly. To do this, make the most of Instagram stories to share less polished and perfected content for people to see. This unique Instagram feature makes the platform fun, engaging and a great way to interact with your audience. Make the most of the features it provides and share polls and questions to your followers which will encourage engagement. This also helps your brand to be seen as relatable and interested in its audience – something that goes a long way in terms of reputation and brand awareness.

Also always make sure that you’re engaging with your audience too on a daily basis. Respond to comments, like people’s posts about your brand and actively participate in conversations. This is really appealing to potential new followers and customers as ultimately – an active page is much more eye catching and intriguing for people to follow and engage with. To boost your own engagement, it’s important that you’re actively engaging too.

Being active on Instagram is key to increasing your engagement levels

Have a clear theme on your feed

It goes without saying, but Instagram is the most visual of all social platforms so your content needs to look good and be visually appealing to increase the likelihood of it being engaged with. This doesn’t necessarily mean you need to spend thousands on professional photography or designed graphics, which can of course really help to boost the appeal of your feed. There are actually some really easy ways you can help your feed look better. The main one being, pick and theme and stick with it! This goes for the colour, filters and style of content that you share – ensure they are all intertwined and look good together. A great example of a brand who has nailed this is Aldi. Their impeccable Instagram feed is creative, engaging and flows beautifully meaning it’s really appealing to potential followers.

Ensure you are authentic and genuine 

When you scroll through any social media feed, it’s not too difficult to filter out the content that is non-genuine. This type of fake/forced content is really unappealing and all too easy to spot. The brands doing it best on social media are those that are relatable and authentic. Consumers are much more likely to engage with a brand that comes across authentically as it helps to establish trust. This level of trust is crucial for a brands reputation and helps to secure a good relationship with potential consumers. A golden rule to follow: always be authentic on Instagram (or any social channel!)

At Prohibition, we work with a range of brands in both B2C and B2B sectors to deliver engaging, creative and unique social media strategies that deliver real business results. Get in touch today to see how we could help you! Give us a bell on: 01134304160 or drop us an email: hello@prohibitionpr.co.uk.

Top 23 UK based female influencers

Influencer marketing has taken the world of social media by storm. Almost every brand now has a dedicated section within their marketing strategy for influencers and it’s not surprising why. Influencers can be a really powerful way to convey your brands key messages, showcase products and services you offer and gain brand awareness to a wider audience that you otherwise may not be able to reach. A recent survey found that in 2019, 80% of marketers said they find influencer marketing effective and 71% said they rate the quality of customers and traffic from influencer marketing as better than other marketing sources.

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SEO, Content and PR – The Three Musketeers of Marketing

As digital marketing has been on the rise since the 1990’s, organisations have found it vital to incorporate it into their marketing approach. Most companies have been able to identify that the three dominating features are Search Engine Optimization (SEO), Content Marketing and Public Relations (PR). They found that all these things working systematically alongside each other will provide maximal impact. So what exactly is SEO, Content Marketing and PR? Here’s the basics that you need to know.

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Making marketing more measurable – the hacks that ensure your campaigns convert

The world of marketing looks very different from what it once was. We’re now seeing investment in digital marketing overtaking investment in traditional marketing at a rapidly increasing rate, with Britain being the largest online advertising market in Europe, and predictions that almost two-thirds of UK ad spend will be online by 2020. And whilst many believe that this shift away from traditional marketing tactics – in which brands are often left looking at vague estimates of ROI and predicted circulation figures – and towards highly targeted and trackable digital strategies allows for greater control over campaigns and results, it also means that today’s marketers must be savvier than ever before.

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How to make sure your PR campaign cuts through the noise

In today’s competitive market, it’s becoming increasingly difficult for brands, across all sectors in B2B and B2C industries, to stand out from the crowd and be recognised and noticed. Because of this, effective PR campaigns that are innovative and unique as well as conveying a brands key messages and reaching their target audience are absolutely key. It’s been noted that there are 3.5 billion Google searches each and every day – but only 5% of all branded content receives consumer engagement, meaning for marketers and PR professionals, upping your PR campaigns has never been more important. With that in mind, here’s some crucial points to take into consideration to ensure that your PR campaign cuts through the noise.

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How to keep a proactive press office

It goes without saying that press office skills are vital in public relations. However, as well as issuing standard releases (e.g. product launches, company news, events, etc.) it’s really important to be as proactive as possible when to be successful. Here we’ll be running through some of the key considerations to keep in mind that can allow us to keep a proactive press office for any client.

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Top five tips to improve Facebook engagement

Keeping up with Facebook’s ever-changing algorithms and ensuring you’re not only delivering the right kind of content for your audience but posting at the right times isn’t always the easiest of tasks, but we’re here to break it all down to help you really crack social media content on Facebook. Here are our top five tips to help with maximising Facebook engagement.

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It’s the most wonderful time of the year! A look at some of the best Christmas adverts for 2019

Christmas adverts hitting our screens mark the start of the festive period and it’s always highly anticipated what some of our most-loved brands will do each year for theirs. From a classic red truck, to lovable characters and heartwarming stories – they always put you right in the festive mood! We’ve taken a look at some of the Christmas adverts that have been released for 2019 and have taken social media by storm this festive period. Here’s our thoughts:

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Prohibition PR launch the world’s first poo powered pub

Here at Prohibition, we love to sink our teeth deep into projects that test our creativity, event management skills and media expertise, so when Yorkshire Water offered us the opportunity to carry out a creative project that promoted their ambition to become zero carbon by 2030, we were committed to executing a ground-breaking stunt that would cut through the political noise of “zero-carbon”, bring to life some of the innovative carbon-reducing work already taking place within the Yorkshire Water business and generate both local and national media coverage.

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Our 8 step-approach to nailing your content marketing strategy

In today’s ever-crowding market, it’s becoming increasingly difficult for brands to stand out: with 3.5billion Google searches happening each and every day, and only 5% of all branded content getting the lion’s share of consumer engagement, marketers need to consider tactics with longevity, and this is where a kick-ass content marketing strategy comes into play.

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