Persona Marketing Services

Prohibition Insights

A Prohibition 360 offers a one-off audience and content audit and strategy ‘in a box’. Designed to help you understand your brand’s position and share of voice in the market relative to your competitors, how your brand and your industry category is talked about online, and what makes your customers tick when it comes to their needs interests and perceptions.

This provides a strategic ‘line in the sand’ and is a must for any brand serious about getting their strategy fit for the future; the 360 uses enterprise-class insight tools to ensure your strategy is built on your own data.

What is a marketing persona?

A marketing persona is a fictional, composite character that represents the target customer for a specific product or service.

In essence, this is a description of your customer that captures the essential characteristics they share.

Each persona defines who your customers or employees are and what motivates them about your brand. Personas have grown in complexity as market research techniques have developed.

The number of marketing personas your business needs to make effective customer relationships is problematic. So stop counting! Prohibition Insights Persona Marketing analytics help you keep in touch with your customers throughout the buying cycle, without compromising your contact or content strategy.

Are there different types of marketing personas?

A marketing persona is a compilation of information about a group of customers. This information is compiled into one profile. Using personas means you can streamline your marketing efforts, by knowing who you are targeting and what content they need to be receiving.

What’s the difference between personas and segmentation?

Every marketer knows that you have to find the right audience if you want your product to be successful.

Your customers may be unique, but they usually conform to a few identifiable traits.

The identity of homogeneous client groups is validated by segmentation, while people help to enrich those identities for other purposes.

A good persona is easily distinguishable from a segment. Segments are groups of people who share similar characteristics (e.g., demographics, psychographics or geography), whereas personas are whole personas with complete biographies and complex needs, goals, motivations, and values. A segment is a convenient way to group buyers into buckets of related data; while a persona is an individual buyer with unique wants, needs and goals who you could name.

The most important piece for marketing success is knowing your audience. With Personas, you can focus on the things that matter to your company, your sales team and your customers.

Prohibition Insights allows you to achieve more for your business with our easy-to-use marketing tool.

The benefits of building a persona for the buyer

Online listening delivers the visibility and intelligence to know which keywords, topics, and conversations are driving the most attention and action on your brand.

Personas encourage you to walk and consciously work in the shoes of your audience. The key to boosting your business is by learning who your customers really are through listening. There is no greater customer insight than by living in your customers’ shoes and seeing the world through their eyes.

Listening to your audience is the heart of every healthy business. Understanding how they engage with you and what topics are important to them will help you grow your brand.

Develop new services and products that will resonate

The world is changing. It’s calling us to step up and be bold. It’s up to you to make sure that your products are developed to meet the needs of today’s consumers, who are looking for innovative solution and experiences.

Understanding customer personas is not only about selling your current range of goods or services but when it comes to designing new products, it also benefits your company.

With personas, you’re getting a ready-made client base with specific needs, goals, and motivations. Applied in product development, you’ll be able to create products that are tailored specifically to certain groups of people. Picking the right target audience will help you optimise your messaging from the initial pitch through making sales. Plus, by reducing your reliance on costly (and often misleading) market research surveys, persona marketing will save you time and money.

If you are looking to hone in on your customers’ needs and build products that they’ll find useful? Get started with Prohibition Insights.

Up to x5 personas mapped out

Full breakdown per persona, including:

• Attitudes
• Online activities
• Interests
• Major purchases
• Device ownership and usage
• Brand preferences
• Media and social media behaviours

The Challenges

Every business is different, and the challenges every business face are unique. Understanding who customers will be and how they behave in the future is hard to overcome without the right data.

Personalisation is the future of marketing empowering brands to engage with their consumers one-on-one, but it’s not as easy as some people think.

Successful persona marketing requires a high degree of attention to detail. Because marketers are tailoring messages to specific audiences, they need to be extremely precise.

Digging through large volumes of data to discover the next big thing requires expertise and time, luckily, that is where Prohibition’s Insight team can help.

We can help you gain deep understanding into the market in which you operate or wish to move into – what audience types are present in the category, what motivates them, and how can you reach them?

You will get a full breakdown of audience behaviours within your sector, including:

• Attitudes
• Online activities
• Interests
• Major purchases
• Device ownership and usage
• Brand preferences
• Media and social media behaviours

Targeting: Giving those audience personas impact

Every audience is driven by different pain points and motivated to action by other motivators. So how can you craft content that cuts through the noise?

Prohibition has crafted technology that gives real substance to those groups of people with core, shared, characteristics. A persona marketing solution is all about doing just that. At the heart of your business is a set of personas, and you can now give those people genuine impact for good.

We’re a marketing agency that specialises in connecting brands with people. We don’t just create and target an anonymous audience, but develop a relationship with target people in the world? When you give your customers and supporters a face, you gain a competitive edge.

Forged by actual customer interactions, Persona Marketing makes it possible to track reactions to real-time content for the first time. By leveraging sophisticated machine learning algorithms that have been trained on millions of data points, Persona Marketing is the key to unlocking true one-to-one marketing.

Persona-based marketing is the smartest way to reach your customers. Persona marketing can help you tailor ads, emails and content to make them relevant and resonant.

Brand Repositioning

“Brand Repositioning has now become an essential part of any company’s marketing strategy. This involves re-establishing a brand, product or services as the market evolves and competitors increase.”

Brand repositioning, or rebranding, is a strategy of marketing management. The goal of a brand repositioning strategy is to redefine a company or product in the consumer’s mind. Repositioning a brand involves changing the associations and perceptions that consumers hold about its products and/or services. This means recognising some of a brand’s current weaknesses and strategically improving them into strengths.

Helping you to increase your revenues and cut your costs with persona marketing.

Prohibition Insights and persona marketing can be used to reposition your product in the market. Most companies start by building a brand based on their perception of themselves, but this is often far from the truth, resulting in a brand with very little connection to consumers and what they think or feel about you.

Many companies today have embarked on the decision to rebrand and strategy to their products to be more modern and consistent. It is a process that often carries with it a certain amount of risk when you take into consideration the number of resources that can potentially be wasted. With any significant move like this, there must be a number of considerations for what will help you through those troubled waters.

You think your brand caters to a specific niche, but in reality, it appeals to many; therefore, interactions with these different target groups should reflect their differences. With persona marketing, you can develop marketing messages that speak to the needs and desires of a variety of consumer profiles. This approach integrates market segmentation analysis with qualitative research and provides a goal-oriented roadmap that will matter most to diverse consumers.

FAQ’s