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How to make the most of video content on social media to help your business

In this era of creating meaningful and engaging content many brands are experimenting with video across their social media channels in order to engage their audiences, communicate a certain product or service and expand their brand presence. There are several different ways to utilise video across each of the channels, with some features that are unique to each platform. Each can serve a different purpose and can help to meet your business goals as well as engage your audience if used effectively.

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What’s new with LinkedIn? Three updates for 2020

LinkedIn is a platform that’s exclusively tailored for a more B2B community and is used by millions of users every day to connect with others, build relationships and share business news. Like all social media networks, the platform is always updating to become more innovative, efficient and easier to manage. For 2020, LinkedIn have introduced some really interesting updates that brands and businesses can utilise to better their social media strategy. Here’s three of the key updates for this year and some tips on how you can adapt them to work for your business.

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Top 10 tips to Maximise your Video Content

It’s no secret that video is champion content when it comes to social media. With social video generating 1200% more shares than text and image combined, this social media trend continues to dominate platforms and is helping companies improve brand awareness, conversion rates and sales figures. So, how can you make the most of your next video campaign to ensure it reaches it’s full potential? Here’s our top 10 tips to help you out:

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Video Production Trends For 2020

The rise of video content has made it an exciting time to have a presence in the production industry. As we transition into 2020, emerging technologies are continuing to change the way we build and consume content. New equipment, formats and expectations are laying the foundation for mini-revolutions across business and the media. We’ve already started to see the first indications of where things are going.

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It’s the most wonderful time of the year! A look at some of the best Christmas adverts for 2019

Christmas adverts hitting our screens mark the start of the festive period and it’s always highly anticipated what some of our most-loved brands will do each year for theirs. From a classic red truck, to lovable characters and heartwarming stories – they always put you right in the festive mood! We’ve taken a look at some of the Christmas adverts that have been released for 2019 and have taken social media by storm this festive period. Here’s our thoughts:

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On set for Forever since 1775 – A Mappin and Webb brand film

Over the past few years, we have seen video become one of the most powerful ways of reaching an audience. You’ll probably be familiar with bad and brilliant attempts at video content as brands increasingly put budget towards this. From B2B conference videos to Christmas campaigns, at Prohibition we’ve done it all. You can watch and read about more examples of our recent video content here.

Earlier in 2019 we received a brief from Mappin & Webb to create a 2020 brand film that would communicate who the brand is to new customers, whilst still embracing the key brand values.

In what has been one of Prohibition’s biggest productions to date, we were involved with brainstorming the concept, scouting locations, finding models, wardrobe styling and filming.

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How to create quality video content that engages your target audience

In today’s world of mindless scrolling, creating quality content that leads to increased interactions and engagements is vital. Recent research suggests that 55% of users are more likely to pay attention to video content that appears on their feed, so below we’ve highlighted our top tips for how to create and promote quality video content, by drawing on a recent project for The Light, a shopping centre in the heart of Leeds.

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Putting Yorkshire’s taste buds to the test with Yorkshire Water

As a Yorkshire agency, it’s fair to say that we think God’s own country serves up the best tap water in the UK, but what do the general public prefer – Yorkshire’s finest or bottled mineral water?

We put this to test on behalf of Yorkshire Water, who wanted a video to promote their attendance at this year’s Great Yorkshire Show. Yorkshire Water brought their water bar, ‘Yorkshire on Tap’ to the show, with the aim to encourage people to bring their own reusable bottle to fill up for free, rather than purchasing disposable plastic bottles – supporting the company’s aim to reduce the use of single-use plastics across the region.

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Sealy makes ‘Dream come true’ for Wigan Warriors superfan

At Prohibition, we love a creative video campaign, and even more so when we’re working with a client to make dreams come true.

We worked with the world’s biggest bed brand, Sealy UK, to surprise a lifelong Wigan Warriors super fan to a dream match day experience, plus extra special Sealy sleep prizes, as part of the brand’s first ever Dream Come True Awards.

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