Travel PR that fills rooms, pitches and tickets
Updated October 2026.
Prohibition is a travel PR agency in Leeds working with UK holiday, leisure and luxury travel brands. We win the national, travel and broadcast coverage that makes people book, backed by influencers, social media and paid ads. Our Destination Detox campaign for Feather Down glamping earned 88 pieces of coverage, 22 of them national, with 22M circulation.
We also run consumer PR for brands that sell to holidaymakers.
What does a travel PR agency do?
It gives people a reason to choose your destination, hotel or holiday over the others, and puts that reason where they plan trips: travel pages, broadcast, Instagram, TikTok and search. We work across luxury PR, including luxury hotels, luxury brands and the luxury lifestyle sector. As an integrated PR agency we combine media relations, social media and paid advertising in one plan.
Our Luxury Clients
Our approach to travel PR
We start with what worries or excites your guests, then build a story the travel media and creators want to share.
How do you get a travel brand in the national press?
Solve a problem readers already have. Feather Down runs family glamping on working farms in a crowded market. Our Destination Detox campaign made it the answer to too much screen time, and earned 88 pieces of coverage with 22 national placements and an average domain authority of 70.
Our PR team uses Prohibition Insight to find those worries, and our digital PR turns coverage into links that lift your search rankings. PR is about far more than press releases and pitching.
How do you sell out a seasonal attraction?
Combine media, creators and a reason to book now. For Stockeld Park’s Christmas Adventure, with more than half a million trees on site, we ran media relations, influencer partnerships and a social competition. It earned 13 national broadcast pieces, 40+ pieces of coverage and 13M reach, and influencer links alone sold £23K+ of tickets in a record Christmas.
We plan this from a social media strategy, backed by social listening and a clear content strategy. The same approach works for property and visitor attractions.
Paid social for travel brands
Organic coverage and content build interest; paid social turns it into bookings. We target by location, interests and life stage, retarget people who have looked at your site, and track every booking back to the ad that drove it.
Do influencers work for travel brands?
Yes, when the creator’s audience matches your guests. For the North York Moors National Park we ran an influencer marketing campaign with 22 creators, 40% from diverse backgrounds, to reach people who had never visited. It reached 252K people in the target audience, lifted bookings with partner businesses, earned engagement five times the industry average and won CIPR Regional Campaign of the Year 2022. We reuse the best creator posts in your content marketing.
Launches and events that get people talking
Opening a hotel, a restaurant or a new holiday package? We plan launch PR around a moment the media will cover. For Thai Leisure Group we staged a large-scale water fight for Songkran, Thai New Year, and a creator dining event. It earned 10 national pieces and 20M circulation, and the restaurants were fully booked. Strong branding makes every launch easier to recognise.
Building Stronger Luxury Customer Relationships
Building stronger guest relationships
Travel is booked on trust. We keep your brand in front of past and future guests with regular stories, social content and newsletters, so they come back and recommend you. The same skills serve organisations from hotels to universities.
Showcasing your luxury portfolio through creative
Showing off your destination through creative
Our in-house creative team makes the films, photos and ads that sell a place: video marketing, out-of-home advertising and animation.
Why choose Prohibition for travel PR?
How much does travel PR cost?
We work on a monthly retainer for an always-on press office, or a fixed fee for a seasonal campaign or launch. The cost depends on how many media moments you need, whether you add influencers, paid social or video, and how many locations we cover. We give you a written quote after a first call. See all our PR services.
A good fit
Hotels, glamping and holiday companies, attractions, destinations and travel brands that want coverage tied to bookings and ticket sales.
Probably not the right fit
If you need a global travel trade press office across many countries, a specialist international travel agency will serve you better.
Travel and leisure expertise
Prohibition is a multi-award-winning PR agency in Leeds, a previous PRCA Agency of the Year and a member of the Worldcom PR Group. Our travel and leisure clients include Feather Down, Stockeld Park, the North York Moors National Park and Thai Leisure Group. We also handle hospitality PR and B2B PR for travel suppliers.
Luxury Public Relations
- Public RelationsRead more
- Luxury PRRead more
- PR for the Luxury Travel IndustryRead more
- PR for the Luxury Lifestyle SectorRead more
- PR for the Luxury Hotel IndustryRead more
- PR for the Luxury BrandsRead more
Luxury Brand Social Media: What Wealthy Audiences Actually Engage With
Inside a Luxury Influencer Marketing Strategy: Mappin & Webb x Lydia Millen
Talk to Prohibition about travel PR
Tell us what you need to fill and by when. We will give you an honest view of what PR can do. Prefer to talk? Call us on 0113 430 4160.
Our Luxury Work
Our sector expertise:
What makes the luxury sector different from others?
One of the fundamental differences lies in the target audience of the luxury industry. Luxury brands cater to a specific demographic that values sophistication, exclusivity, and a sense of prestige. Unlike other industries that focus on mass appeal, luxury brands target a more affluent customer base who are willing to pay a premium for exceptional products or services.
Do we offer training?
