Prohibition blog

Abbey Gray

Viewing posts created by Abbey Gray

How to avoid failing with your influencer marketing

Influencer marketing can be a really powerful tool for brands and when executed well can be really successful for both the influencer and the brand. However, when it goes wrong it can be a huge marketing disaster! Some of the top influencer marketing fails include influencers bad use of photo shop, brands receiving backlash for unauthentic partnerships and both parties failing to meet the ASA’s legal requirements for advertisements. With that in mind, here’s our top tips on how you can ensure your social media influencer campaigns run smoothly:

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Top five tips on how to improve your engagement on Twitter

Often people find themselves in a position where they are posting for the sake of posting or are sharing content that isn’t well engaged with – which makes the effort of sharing content almost seem like it’s not worth it. The key to having a successful Twitter presence is to ensure your content is engaged with and that people are interacting with your channel. Here are some top tips on how you can up your Twitter game and improve your engagement:

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Celebrating the great British summertime with Cartwright and Butler’s poshnic event

At Prohibition we always look to create engaging content for clients and thrive at the opportunity to produce an integrated campaign that celebrates a brand. For luxury British teatime treats brand, Cartwright & Butler, our summer brief was to create a campaign that celebrated the great British summertime. So, we came up with Cartwright & Butler’s luxury take on the picnic – the poshnic! It consisted of hosting an influencer event, devising content for social media and securing features in the media.

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Five of the best luxury campaign videos

Video campaigns keep becoming an increasingly popular tool for brands to communicate their key messages, showcase product launches and to connect with their audience in a more immersive way. Since almost all brands are now doing using video in their content marketing strategies, it’s important that content is unique and stands out and that goes for luxury brands too. With that in mind, here are some of our top picks for the best luxury campaign videos:

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Top nine PR crises so far for 2019

We’re halfway through 2019 and a handful of crises have already occurred. Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. Let’s take a look at the top nine crises of 2019 so far.

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Five top tips on how to improve engagement on LinkedIn

LinkedIn is a platform that can sometimes be tricky to increase engagement on due to its more traditional and professional persona and the view that content can’t be quite as innovative and engaging as other channels – but this isn’t the case. However, ensuring that your content is suitable for the platform and your audience is key as this will help engagement levels increase.

Here are some top tips on how to increase engagement on LinkedIn:

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Community management – why social media has to be more than just posting

What is community management and why is it important?

A community manager is responsible for advocating a brand on social networks. They actively go out of their way to engage with followers, potential customers and brand advocates. They are responsible for the brand’s reputation and increasing its presence online.

So, why is this necessary and important? Strong community management and online presence leads to increased awareness of the brand, higher engagement and more engaged followers. Here’s some advice on how to get started:

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Celebrating new voices in academia – Emerald Publishing’s International Women’s Day 2019 campaign

At Prohibition, we relish the opportunity to work on topical issues close to the hearts of many. Gender equality is a hot topic and touches the lives of so many people all around the world, and that’s exactly why we were delighted to work with Emerald Publishing on their ‘New Voices’ campaign. Our brief was to celebrate and recognise the thriving females working within the industry, and working on such a topical and relatable issue allowed us to create a truly engaging and insightful digital marketing campaign.

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