Author: Abbey Gray

Senior Account Executive at Prohibition PR. Blogger & Baker. Based in Leeds.

It’s the age old challenge for start-ups, PR execs and marketers Is there really a hard and fast way to pitch to a journalist successfully This is a great question, and one that comes up more and more in our workplace, at social events and at our...

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We’re just about halfway through 2020 and already a selection of PR crises have occurred Some have taken place due to campaigns by PR and marketing teams not quite hitting the right notes and turning out very differently to how they originally...

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This current time is a period of change and adaptation for many – including journalists The news agenda has changed and what once might have been front page news simply might no longer be of interest As the UK adapts to lock-down life, the content...

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In light of the recent government announcement, you may find yourself in a position where you are currently working from home if you are able to do so At first, this may seem a little strange and you might be struggling to adapt to your new work...

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Influencer marketing has fast become one of the most trusted, reliable and engaging ways for brands to market various products, services and key messages Influencers already have an established and engaged audience who trust and value their opinion...

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Of all the social media platforms, it sometimes seems like Instagram is a tricky one to get right with the constant updates to its ultra-sophisticated algorithm On the other hand, it's also a platform that when used correctly and effectively, can be...

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Influencer marketing has taken the world of social media by storm Almost every brand now has a dedicated section within their marketing strategy for influencers and it's not surprising why Influencers can be a really powerful way to convey your...

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In today’s competitive market, it’s becoming increasingly difficult for brands, across all sectors in B2B and B2C industries, to stand out from the crowd and be recognised and noticed Because of this, effective PR campaigns that are innovative...

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In the age of the tech giants, social media is thriving People find communicating with one another around the world as easy as tapping your screen (quite literally) With this in mind, brands have found it essential to have an established online...

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Crafting Winning Social Media Strategies Social media has been increasingly growing over the last couple of decades So much, so that social platforms like Facebook, Instagram, and Snapchat have become a vital source of information and news This is...

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