Prohibition blog

Abbey Gray

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How to make sure your PR campaign cuts through the noise

In today’s competitive market, it’s becoming increasingly difficult for brands, across all sectors in B2B and B2C industries, to stand out from the crowd and be recognised and noticed. Because of this, effective PR campaigns that are innovative and unique as well as conveying a brands key messages and reaching their target audience are absolutely key. It’s been noted that there are 3.5 billion Google searches each and every day – but only 5% of all branded content receives consumer engagement, meaning for marketers and PR professionals, upping your PR campaigns has never been more important. With that in mind, here’s some crucial points to take into consideration to ensure that your PR campaign cuts through the noise.

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Four brands with a stand out Twitter presence

In the age of the tech giants, social media is thriving. People find communicating with one another around the world as easy as tapping your screen (quite literally). With this in mind, brands have found it essential to have an established online presence to retain their audience’s attention and stand out from the crowd.

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It’s the most wonderful time of the year! A look at some of the best Christmas adverts for 2019

Christmas adverts hitting our screens mark the start of the festive period and it’s always highly anticipated what some of our most-loved brands will do each year for theirs. From a classic red truck, to lovable characters and heartwarming stories – they always put you right in the festive mood! We’ve taken a look at some of the Christmas adverts that have been released for 2019 and have taken social media by storm this festive period. Here’s our thoughts:

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Top tips on how you can secure product placement coverage for your brand

There are many types of features, stories and press releases that are regularly pitched to the media and one type that’s fairly common, particularly around this time of year, is product placement. This could be a new product launch, a limited edition product or it could be products that are part of a brands Christmas collection. With multiple people frequently contacting journalists in relation to products that they’re looking to get featured, it can sometimes be tricky to get yours to grab their attention. With that in mind, here are some top tips on how you can maximise your coverage opportunities and better your chances of getting your products featured.

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Time management – top tips on how to effectively manage your time to meet deadlines

Sometimes it can seem as though there simply isn’t enough time in the day to complete all of the tasks that you need to do. Of course it also doesn’t help that life can be very unpredictable and you simply don’t know sometimes which things will become a priority to get done overnight! With that in mind, here are our top tips on how you can effectively manage your time to help ensure you meet all of your deadlines.

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Top five tips on how you can make the most of your media coverage

When you secure media coverage, whether it’s a news story, a feature, a case study, product placement or a comment opportunity, you want to ensure you’re making the most of it and getting it in front of as many eyes as you can. With that in mind, here’s our top five tips on how you can take advantage of and maximise your well-earned media coverage:

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Top 13 influencer marketing fails

Working with influencers can be a really great way for brands to reach their target audiences, communicate their messages and gain brand awareness. When it goes well, it can be a successful mechanism in driving traffic to your website, increasing direct sales and making more people aware of your brand. On the flip side, when it goes wrong – it can be a bit of a disaster that can potentially damage both the brand and the influencer’s reputation. Here are 13 of the worst influencer fails:

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How to avoid failing with your influencer marketing

Influencer marketing can be a really powerful tool for brands and when executed well can be really successful for both the influencer and the brand. However, when it goes wrong it can be a huge marketing disaster! Some of the top influencer marketing fails include influencers bad use of photo shop, brands receiving backlash for unauthentic partnerships and both parties failing to meet the ASA’s legal requirements for advertisements. With that in mind, here’s our top tips on how you can ensure your social media influencer campaigns run smoothly:

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Top five tips on how to improve your engagement on Twitter

Often people find themselves in a position where they are posting for the sake of posting or are sharing content that isn’t well engaged with – which makes the effort of sharing content almost seem like it’s not worth it. The key to having a successful Twitter presence is to ensure your content is engaged with and that people are interacting with your channel. Here are some top tips on how you can up your Twitter game and improve your engagement:

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Celebrating the great British summertime with Cartwright and Butler’s poshnic event

At Prohibition we always look to create engaging content for clients and thrive at the opportunity to produce an integrated campaign that celebrates a brand. For luxury British teatime treats brand, Cartwright & Butler, our summer brief was to create a campaign that celebrated the great British summertime. So, we came up with Cartwright & Butler’s luxury take on the picnic – the poshnic! It consisted of hosting an influencer event, devising content for social media and securing features in the media.

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