Prohibition blog

Abbey Gray

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Top nine PR crises so far for 2019

We’re halfway through 2019 and a handful of crises have already occurred. Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. Let’s take a look at the top nine crises of 2019 so far.

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Bringing the past back to life – CEWE Life in Colour Campaign

Here at Prohibition, we love getting our creative juices flowing when planning feel-good campaigns that drive results for our clients. In Q1 of 2019, working with our client CEWE UK, we were briefed to deliver a campaign that would uphold CEWE’S position as AN industry expert, maximise brand awareness in the UK, strengthen existing partnerships and forge new relationships with the media and photography influencers. Most importantly however, we wanted to create a feel-good campaign that sparked community engagement and elicited positive feelings and an appreciation for times gone by.

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Five top tips on how to improve engagement on LinkedIn

LinkedIn is a platform that can sometimes be tricky to increase engagement on due to its more traditional and professional persona and the view that content can’t be quite as innovative and engaging as other channels – but this isn’t the case. However, ensuring that your content is suitable for the platform and your audience is key as this will help engagement levels increase.

Here are some top tips on how to increase engagement on LinkedIn:

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Community management – why social media has to be more than just posting

What is community management and why is it important?

A community manager is responsible for advocating a brand on social networks. They actively go out of their way to engage with followers, potential customers and brand advocates. They are responsible for the brand’s reputation and increasing its presence online.

So, why is this necessary and important? Strong community management and online presence leads to increased awareness of the brand, higher engagement and more engaged followers. Here’s some advice on how to get started:

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Celebrating new voices in academia – Emerald Publishing’s International Women’s Day 2019 campaign

At Prohibition, we relish the opportunity to work on topical issues close to the hearts of many. Gender equality is a hot topic and touches the lives of so many people all around the world, and that’s exactly why we were delighted to work with Emerald Publishing on their ‘New Voices’ campaign. Our brief was to celebrate and recognise the thriving females working within the industry, and working on such a topical and relatable issue allowed us to create a truly engaging and insightful digital marketing campaign.

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