Over the past few months, brands across the UK have launched a wave of creative and unexpected PR campaigns that have captured public attention and sparked conversations online From playful nods to local culture to viral video recreations and...
Read MoreHave you ever noticed how people rush towards anything that seems exclusive, or is trending on social media That is not a coincidence, it is FOMO, also known as the Fear of Missing Out, that is drastically influencing how we think, perceive and shop...
Read MoreApril Fools Day has become a calendar moment for brands to flex their creative muscles and land a moment in the spotlight In 2025, UK brands went all out, with some winning headlines and others raising eyebrows From footlong-flavoured shakes to...
Read MoreNot long ago, a great product, a catchy slogan, and a well-placed advert were enough to win over customers Those days are gone Today’s consumers don’t just want to know what you’re selling; they want to know what you stand for Welcome to...
Read MoreIn recent years, the toy industry has experienced a notable shift with the emergence of the 'kidult' phenomenon This is where adults are purchasing toys for themselves rather than younger children This trend has become a significant driver in the...
Read MoreThis year, UK brands have gone above and beyond, turning marketing campaigns into unforgettable experiences From high-concept collaborations to playful stunts, they’ve shown that creativity and agility are key to winning over audiences Let’s...
Read More2024 has been a blockbuster year for UK marketing campaigns, with brands pulling out all the stops to push the envelope and connect with audiences in fresh, creative ways From tech-fuelled outdoor adventures to nostalgia-fuelled marketing moments,...
Read MoreThis year has already seen some cracking marketing campaigns in the UK, where brands have gone all out, pushing boundaries and showing off their creativity From AI-driven beauty to real-life nostalgia trips, let's dive into four standout campaigns,...
Read MoreAs we've passed the halfway mark of 2024, it's time to take a look back at some of the most creative and impactful marketing campaigns that have captivated audiences across the UK From clever collaborations to thought-provoking initiatives, these...
Read MoreIt’s that time again – we're back with another campaign round-up! We’ve been keeping our eye out for some exciting, stand-out campaigns over the last couple of months, and have compiled a round-up of those that have caught both our, and the UK...
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