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How to make sure your PR campaign cuts through the noise

In today’s competitive market, it’s becoming increasingly difficult for brands, across all sectors in B2B and B2C industries, to stand out from the crowd and be recognised and noticed. Because of this, effective PR campaigns that are innovative and unique as well as conveying a brands key messages and reaching their target audience are absolutely key. It’s been noted that there are 3.5 billion Google searches each and every day – but only 5% of all branded content receives consumer engagement, meaning for marketers and PR professionals, upping your PR campaigns has never been more important. With that in mind, here’s some crucial points to take into consideration to ensure that your PR campaign cuts through the noise.

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