Category: Online Reputation Management

Brands and businesses know how important it is to protect their reputation In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo It doesn’t take much to provoke a crisis,...

Adidas has shown how to correctly respond to a crisis situation, by suspending one of its endorsees Tyson Gay, the world’s second fastest man, after it emerged that the triple world champion tested positive for an illegal substance...