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Digital PR

Viewing posts tagged Digital PR

Four reasons why influencer marketing is starting to grow up

Influencer marketing has been around for the best part of a decade now and initially, it wasn’t clear how big of an impact it was going to have on both brands and consumers. Looking back, it’s hard to believe it would be as successful and beneficial as it is now. Today, it is an industry valued in the billions, growing by 83% in 2019. Influencer marketing is now a tool that almost every brand and business is utilising to increase brand awareness, create engaging content, and get their product seen by their target audience. With so many brands now tapping in to this trend and creating dedicating strategies just to influencer marketing – it’s no surprise that it’s started to grown up. Here’s some reasons why:

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How to make sure your PR campaign cuts through the noise

In today’s competitive market, it’s becoming increasingly difficult for brands, across all sectors in B2B and B2C industries, to stand out from the crowd and be recognised and noticed. Because of this, effective PR campaigns that are innovative and unique as well as conveying a brands key messages and reaching their target audience are absolutely key. It’s been noted that there are 3.5 billion Google searches each and every day – but only 5% of all branded content receives consumer engagement, meaning for marketers and PR professionals, upping your PR campaigns has never been more important. With that in mind, here’s some crucial points to take into consideration to ensure that your PR campaign cuts through the noise.

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Top Ten Instagram Tools

Top Ten Tools – Instagram

Instagram is one of the newer social media platforms on the block, when compared to digital veterans like Facebook and Twitter. However, it is rapidly becoming one of the most popular, with the site reaching the 10 million user landmark within 10 weeks of its launch. The photo-sharing site now has more than 150 million active users, with 55 million images being shared around the globe each and every day. 

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The Prohibition Seven Days of Social

3256859352_cf35412c5f_zFast moving, always adapting and often controversial, social media is an area where many of us have divided opinions. We like to keep our ear to the ground in the social media world, and as the week comes to an end, we’ve put together a few of our favourite pieces of social media content from around the web that you might not have spotted.

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More success for Prohibition!

Will Ockenden (L) and Chris Norton (R)Blog Will Ockenden (L) and Chris Norton (R)Blog Rebecca Wharmby (L), Will Ockenden, Vicki Murphy, Blog Adam Worrall, Chris Norton, Emily Moult (R)

 

 

 

 

 

 

 

 

 

 

After celebrating a record year that has seen us double in size and move to larger office we’re now happy to announce the appointment of our new board director.

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How mobile is paving the way for social media developments

Worldwide mobile phone sales are on fire. Currently, over one billion mobile web users are scrolling through the 1-4G universes, and their massive influence over social networks is becoming increasingly more apparent. If you’re after a good example, look no further than the new Facebook new Messenger app and how hard they’re pushing it on consumers, or how popular the Vine app is among brands for creating simple, snappy video content.

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