Content Strategy Services

Content is pointless without a content strategy. A comprehensive content strategy understands your target audience and their needs, challenges, and preferences, so you can create the right content. This not only helps you attract the right people but also keeps them engaged and coming back for more.

And with an integrated team of comms, video marketing, social media, and content marketing experts in-house, we’ll create compelling content that reaches your audience on whatever channel they may be. It’s this eye for compelling content that’s won us over 20 awards for our content marketing campaigns, including Best Use of Content at the PRCA Awards!

What is a content strategy?

A content strategy is a critical aspect of digital marketing that involves planning, creating, publishing, and managing content that is designed to attract and engage a specific target audience to reach your business goals.

It improves your SEO

Creating high-quality, keyword-rich content is essential for improving your search engine rankings. By developing a digital content strategy that takes into account your target keywords and topics, you can ensure that your website is optimised for search and that your content is more likely to be found by potential customers.

It helps build your brand

Consistently creating valuable, informative, and engaging content helps to build your brand and establish your authority in your industry. By providing your audience with helpful information and insights, you’ll be seen as a trusted source of information – which can help to attract new customers and retain existing ones.

It increases engagement

When you have a well-defined content strategy in place, you’re more likely to create content that resonates with your target audience and encourages them to engage with your brand. This can take many different forms, from comments and shares on social media to email newsletter signups and direct website traffic.

Brands That Trust Us For Content Marketing

Our content strategy process:

Content Audit:

We start by conducting a comprehensive audit of your existing content to identify gaps, strengths, and compare you against your competitors through a competitor analysis. This analysis helps us understand your brand’s unique voice and messaging.

Audience Research:

We delve deep into your target audience’s preferences, interests, and pain points to develop content that resonates with them. By understanding their needs, we can create content that drives engagement and builds brand loyalty.

Content Planning:

Based on the insights gathered, we develop a tailored content plan that outlines the topics, formats, and distribution channels that will best reach and engage your audience.

Content Creation:

Our team of skilled writers, designers, and videographers will bring your content strategy to life. We create high-quality, engaging content that educates, entertains, and inspires your audience, while staying true to your brand’s voice and values.

Content Distribution:

We ensure your content reaches the right audience through strategic distribution across various channels, including social media, email marketing, influencer partnerships, and more. Our goal is to maximise the visibility and impact of your content.

Performance Measurement:

We continuously monitor the performance of your content strategy, tracking key metrics such as engagement, reach, and conversions. This data-driven approach allows us to optimise your content strategy for maximum effectiveness.

What content types can we produce?

    • Landing pages
    • Guides and eBooks
    • White papers
    • Blog articles
    • Newsletters
    • Content production (creating content such as podcasts, video content, and social content)

Why Choose Prohibition?

Our team of content strategists has over a decade of experience in creating successful content strategies for a wide range of B2B and B2C industries. It’s this expertise that’s won us so many awards! So we can create content that cuts through the noise and stands your business out in a crowded digital landscape.

You’re not alone either, many brands already trust us when it comes to content strategy, including Oxford University, Autoglym, Interflora, and Fentimans!

Ready to elevate your content strategy? Contact us today to create compelling content that engages your audience!

What other content marketing services do we offer?

Our Latest Work

What is the role that content strategy plays in content marketing?

Content marketing is a powerful tool that businesses can use to connect with their target audience and build brand awareness. It involves creating and sharing valuable content to attract and engage potential customers, with the ultimate goal of driving profitable customer action.

But what is the role of content strategy in content marketing? Essentially, content strategy is the foundation upon which a successful content marketing campaign is built. It involves the planning, development, and management of content in order to achieve specific business objectives.

What makes a successful content marketing strategy?

A successful content strategy involves a combination of factors that work together to achieve the desired results. These factors are three main categories: planning, execution, and analysis.

Is content strategy, marketing?

Yes, content strategy is indeed a crucial part of marketing. In fact, it can be considered one of the pillars of a successful marketing campaign.

To understand why content strategy is an integral part of marketing, let’s break it down further. Marketing is all about promoting a product, service, or brand to potential customers. It involves various tactics and channels, such as social media, email marketing, and advertising. However, without compelling and valuable content, these tactics would fall flat.

Is content strategy effective?

Absolutely! In today’s digital era, where consumers are bombarded with information from every direction, having a well-planned and executed content strategy can make all the difference in capturing the attention of your target audience and standing out from the competition.

What sectors do we work in?

Our decade of experience has enabled us to work in a wide range of sectors, including; B2B PR, Hospitality PR, Public Sector PR, Food PR, Drink PR, Luxury PR, Technology PR, Automotive PR, Higher Education PR, Property PR, Retail PR, Health & Beauty PR, FMCG PR, and Travel PR.

Why not drop us a line and get in touch?

Contact Us