Content Strategy Services

Content strategy that tells you what to make, for whom, and why it will work

Updated October 2026.

Prohibition builds content strategies that start with what your customers search, ask and share, then plan the content, channels and measures that turn that attention into enquiries and sales. For Astonish, an advice-first approach built around the cleaning questions people already search earned 534 pieces of coverage, 420 links and 2,200 website visits in a year.

Talk to us about your content strategy

What is a content strategy?

A content strategy is the plan behind everything you publish: who it is for, what questions it answers, which formats and channels it uses, how often it goes out and how you will know it worked. It stops content being a list of one-off posts and makes it a system that builds search visibility, trust and leads over time.

It makes you findable in Google and AI search

Planning content around real questions and topics, rather than guesses, is what gets pages ranked and quoted by AI tools. See our generative engine optimisation work.

It builds authority

Consistent, useful content makes you the source journalists, buyers and AI tools return to, as Astonish became for household cleaning advice.

It turns content into leads

Fentimans turned its annual industry trends report into a LinkedIn and trade PR campaign that delivered 1,079 sales leads for its sales team.

Brands That Trust Us For Content Marketing

1,079sales leads for Fentimans from its trends report
420links earned for Astonish from advice-first content
+68%feed engagement for Saïd Business School, Oxford
600downloads of Birchwood Park’s Office of the Future whitepaper

How do we build your content strategy?

Content audit

We review what you already publish, what ranks, what gets engagement and what competitors cover, to find the gaps and the pages worth fixing first.

Audience research

We map your buyers’ questions, search terms, social conversations and media habits using search data and social listening.

Content plan

We set the topics, formats, channels and calendar, with clear goals for each piece: rank, earn links, generate leads or build loyalty.

Content creation

Our writers, designers and video team make it, from website content and white papers to social content and podcasts. For Saïd Business School, Oxford, we made animations, graphics and audio for 20 articles, and feed engagement rose 68%.

Distribution

We put content where your audience is, through PR, social, email, influencers and paid media, so it gets seen rather than just published.

Measurement

We track rankings, traffic, engagement, leads and sales, report monthly and adjust the plan using what the data shows. See our approach to PR measurement.

What content types can we produce?

    • Landing pages
    • Guides and eBooks
    • White papers
    • Blog articles
    • Newsletters
    • Content production (creating content such as podcasts, video content, and social content)

Why choose Prohibition for content strategy?

We are a PR agency, a social media agency and a creative studio in one team, so the strategy we write is one we can also make, promote and measure. Fentimans’ trends report became 1,079 sales leads; Birchwood Park’s Office of the Future whitepaper was downloaded 600 times and helped grow website traffic 11.3% year on year, the biggest increase in the park’s history.

Read the Fentimans B2B lead generation case study

How much does a content strategy cost?

It depends on how many channels and audiences we cover, how much research and auditing is needed, and whether we also create and distribute the content. A one-off strategy costs less than an ongoing programme. We give you a written quote after a first call, or you can contact us now.

Talk to us about your content strategy

Talk to Prohibition about your content strategy

Tell us what you want your content to achieve. Prefer to talk? Call us on 0113 430 4160.


What other content marketing services do we offer?

Our Latest Work

Paws & Co: launching Yorkshire’s only 360 pet-care hub

Sealy: from quiet retainer to category-leading press office

Yorkshire Cancer Research: turning Yorkshire Day into a world record

What is the role that content strategy plays in content marketing?

Content marketing is a powerful tool that businesses can use to connect with their target audience and build brand awareness. It involves creating and sharing valuable content to attract and engage potential customers, with the ultimate goal of driving profitable customer action.

But what is the role of content strategy in content marketing? Essentially, content strategy is the foundation upon which a successful content marketing campaign is built. It involves the planning, development, and management of content in order to achieve specific business objectives.

What makes a successful content marketing strategy?

A successful content strategy involves a combination of factors that work together to achieve the desired results. These factors are three main categories: planning, execution, and analysis.

Is content strategy, marketing?

Yes, content strategy is indeed a crucial part of marketing. In fact, it can be considered one of the pillars of a successful marketing campaign.

To understand why content strategy is an integral part of marketing, let’s break it down further. Marketing is all about promoting a product, service, or brand to potential customers. It involves various tactics and channels, such as social media, email marketing, and advertising. However, without compelling and valuable content, these tactics would fall flat.

Is content strategy effective?

Absolutely! In today’s digital era, where consumers are bombarded with information from every direction, having a well-planned and executed content strategy can make all the difference in capturing the attention of your target audience and standing out from the competition.

What sectors do we work in?

Our decade of experience has enabled us to work in a wide range of sectors, including; B2B PR, Hospitality PR, Public Sector PR, Food PR, Drink PR, Luxury PR, Technology PR, Automotive PR, Higher Education PR, Property PR, Retail PR, Health & Beauty PR, FMCG PR, and Travel PR.