Tag: influencer marketing

Follower count explains why a brand takes the meeting It doesn't explain why the partnership works Mappin & Webb has held a Royal Warrant since 1897 and its master craftsman currently holds the title of Crown Jeweller Lydia Millen built an...

In 2025, the creator economy is no longer about who shouts the loudest Brands are shifting away from one off sponsored posts and mass reach influencers and instead focusing on partnerships that deliver real connection, long term value, and...

When Lancôme recently relaunched its iconic Juicy Tubes with a Y2K-themed campaign starring icons from the 2000s, the brand did more than relaunch their product, the campaign created a cultural revival To mark 25 years of Juicy Tubes, Lancôme...

Influencer marketing has become one of the most powerful tools for brand, from increasing general awareness to promoting a key product Social media personalities can reach  engaged audiences and shape purchasing decisions in ways a brand can rarely...

Influencer marketing is one of the most powerful tools for PR and marketing teams From reaching a broader audience to growing trust within a target crowd, brands can also have bespoke content based on insights and data However, when poorly...

Faced with rising living costs and a craving for flexibility, more people are flipping the script on traditional careers and turning their hobbies into real income streams What once filled our spare time is now filling our wallets - trading in...

TikTok dominates the social media landscape; from its origins as an app for dancing and lip-sync videos, the platform has now become the go-to destination From Duolingo’s mascot coming back from the dead to the RSPB’s Bird of the Week – the...

We may not know much about the Super Bowl or the NFL here at PPR, but we do know about influencer marketing and influencer campaigns! With the Super Bowl this past week, all of us in PR and Marketing had our eyes peeled for what campaigns would be...

The world of public relations is shifting, and at the centre of this change is the rise of influencers Once seen as content creators sharing their personal experiences, influencers have evolved into key players in brand communication Today, they...

The Yorkshire family attraction has brought us back in for Halloween, Christmas and a good deal more besides We are pleased to say we are working with Stockeld Park again, the Yorkshire family attraction known for going considerably further with...