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influencer marketing

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Top 13 influencer marketing fails

Working with influencers can be a really great way for brands to reach their target audiences, communicate their messages and gain brand awareness. When it goes well, it can be a successful mechanism in driving traffic to your website, increasing direct sales and making more people aware of your brand. On the flip side, when it goes wrong – it can be a bit of a disaster that can potentially damage both the brand and the influencer’s reputation. Here are 13 of the worst influencer fails:

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How to avoid failing with your influencer marketing

Influencer marketing can be a really powerful tool for brands and when executed well can be really successful for both the influencer and the brand. However, when it goes wrong it can be a huge marketing disaster! Some of the top influencer marketing fails include influencers bad use of photo shop, brands receiving backlash for unauthentic partnerships and both parties failing to meet the ASA’s legal requirements for advertisements. With that in mind, here’s our top tips on how you can ensure your social media influencer campaigns run smoothly:

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Celebrating the great British summertime with Cartwright and Butler’s poshnic event

At Prohibition we always look to create engaging content for clients and thrive at the opportunity to produce an integrated campaign that celebrates a brand. For luxury British teatime treats brand, Cartwright & Butler, our summer brief was to create a campaign that celebrated the great British summertime. So, we came up with Cartwright & Butler’s luxury take on the picnic – the poshnic! It consisted of hosting an influencer event, devising content for social media and securing features in the media.

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Bringing the past back to life – CEWE Life in Colour Campaign

Here at Prohibition, we love getting our creative juices flowing when planning feel-good campaigns that drive results for our clients. In Q1 of 2019, working with our client CEWE UK, we were briefed to deliver a campaign that would uphold CEWE’S position as AN industry expert, maximise brand awareness in the UK, strengthen existing partnerships and forge new relationships with the media and photography influencers. Most importantly however, we wanted to create a feel-good campaign that sparked community engagement and elicited positive feelings and an appreciation for times gone by.

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How to work with online influencers

We’ve been delivering influencer relations programmes seriously for a good few years here at Prohibition. Seriously in as far as we’re now making influencers a key part of most of our integrated campaigns, we’re dealing with significant influencer budgets, and we’re generating some impressive results when it comes to post-campaign ROI.

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