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influencer marketing

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The pros and cons of hiding likes on Instagram

Social media platform Instagram announced late last year their intention to start hiding likes on users posts. Their thought process behind this is to encourage people to focus more on the content that’s being posted, instead of being concerned and obsessed with the amounts of likes their posts get. They wanted people to find the joy in appreciating photos and sharing their images and additionally take away some of the pressure that is now being associated with “like” culture.

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Top 15 Leeds based influencers

Influencer marketing has fast become one of the most trusted, reliable and engaging ways for brands to market various products, services and key messages. Influencers already have an established and engaged audience who trust and value their opinion and also feel inspired by the content that they share. Because of this, influencer marketing can be a really powerful way to reach a wider audience, promote your product and prompt purchase.

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Top 23 UK based female influencers

Influencer marketing has taken the world of social media by storm. Almost every brand now has a dedicated section within their marketing strategy for influencers and it’s not surprising why. Influencers can be a really powerful way to convey your brands key messages, showcase products and services you offer and gain brand awareness to a wider audience that you otherwise may not be able to reach. A recent survey found that in 2019, 80% of marketers said they find influencer marketing effective and 71% said they rate the quality of customers and traffic from influencer marketing as better than other marketing sources.

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Four reasons why influencer marketing is starting to grow up

Influencer marketing has been around for the best part of a decade now and initially, it wasn’t clear how big of an impact it was going to have on both brands and consumers. Looking back, it’s hard to believe it would be as successful and beneficial as it is now. Today, it is an industry valued in the billions, growing by 83% in 2019. Influencer marketing is now a tool that almost every brand and business is utilising to increase brand awareness, create engaging content, and get their product seen by their target audience. With so many brands now tapping in to this trend and creating dedicating strategies just to influencer marketing – it’s no surprise that it’s started to grown up. Here’s some reasons why:

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Seven reasons why influencer marketing is important

In 2010, only those with a ‘celebrity’ status were considered to be influencers. Fast forward 10 years, and even though celebrities still have a role to play, an ‘influencer’ can now refer to anyone who has an established social media following and is considered to have ‘influence’ over their followers. A post from a celebrity may reach a large group of people, but these may not necessarily be engaged with your brand. Influencers who share your values and embody your brand can be more beneficial to work with as it is better to reach a smaller group that are likely to buy your product or engage with your brand, as opposed to thousands of people who don’t match your target audience.

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What is social media influencer marketing?

Whether we want to or not most of us will have come face to face, or face to phone, with a piece of influencer marketing today. If you’re an avid social media user you’ll have become accustomed to picking out sponsored content, but if you’re not so influencer savvy you might need some guidance on what exactly influencer marketing is and how to spot it.

Influencer marketing takes the age-old celebrity endorsement and brings it into the 21st century. Influencers aren’t limited to simply the rich and the famous, they can be anyone, anywhere who has an established following. In simple terms, it’s getting an advocate to shout about your brand rather than doing so yourself. In a content driven world, brands will approach influencers and ask them to collaborate on promoting anything from a campaign, competition or product. This collaboration will include a variety of content on one or all of the influencer’s social media channels.

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Responsible Influencer Marketing: the role of the PR professional

Influencer marketing is at the forefront of an advertising revolution. Seen as one of the most persuasive forms of modern marketing, an increasing number of brands are turning to social media stars to market their products and services.  However, recent years has seen numerous brands and influencers caught up in legal proceedings and fines due to the non-disclosure of paid and gifted endorsements. As a growing and integrated part of social media and PR strategies, it is important professionals in the industry are aware of their responsibilities and ensure their brands are compliant with laws and advertising standards.

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Top 13 influencer marketing fails

Working with influencers can be a really great way for brands to reach their target audiences, communicate their messages and gain brand awareness. When it goes well, it can be a successful mechanism in driving traffic to your website, increasing direct sales and making more people aware of your brand. On the flip side, when it goes wrong – it can be a bit of a disaster that can potentially damage both the brand and the influencer’s reputation. Here are 13 of the worst influencer fails:

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How to avoid failing with your influencer marketing

Influencer marketing can be a really powerful tool for brands and when executed well can be really successful for both the influencer and the brand. However, when it goes wrong it can be a huge marketing disaster! Some of the top influencer marketing fails include influencers bad use of photo shop, brands receiving backlash for unauthentic partnerships and both parties failing to meet the ASA’s legal requirements for advertisements. With that in mind, here’s our top tips on how you can ensure your social media influencer campaigns run smoothly:

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Celebrating the great British summertime with Cartwright and Butler’s poshnic event

At Prohibition we always look to create engaging content for clients and thrive at the opportunity to produce an integrated campaign that celebrates a brand. For luxury British teatime treats brand, Cartwright & Butler, our summer brief was to create a campaign that celebrated the great British summertime. So, we came up with Cartwright & Butler’s luxury take on the picnic – the poshnic! It consisted of hosting an influencer event, devising content for social media and securing features in the media.

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