Tag: PR Tips

Have you ever noticed how people rush towards anything that seems exclusive, or is trending on social media That is not a coincidence, it is FOMO, also known as the Fear of Missing Out, that is drastically influencing how we think, perceive and shop...

It’s no longer a question of if AI is reshaping the PR industry - it’s how far the ripple effect will go From predictive analytics and content creation to influencer vetting and crisis simulations, AI has burst onto the scene with both promise...

In a world of short attention spans and endless scrolling, something unexpected is happening, and it’s changing how we think about brand loyalty The biggest wins in PR aren’t coming from global ad campaigns or perfectly polished influencers...

Not long ago, a great product, a catchy slogan, and a well-placed advert were enough to win over customers Those days are gone Today’s consumers don’t just want to know what you’re selling; they want to know what you stand for  Welcome to...

Imagine a world where your PR campaigns are crafted by machines, yet missing the warmth and personality of a human! The PR industry is known for being dynamic and evolving with changes to society However, we are now in an age where generative AI can...

In today’s competitive market, it’s becoming increasingly difficult for brands, across all sectors in B2B and B2C industries, to stand out from the crowd and be recognised and noticed Because of this, effective PR campaigns that are innovative...

In the world of Brexit, Trump and Jeremy Corbyn, it is hard to avoid politics Between the 24-hour news cycle and constant social media updates, people hear about every piece of legislation, every political scandal, every social injustice – and you...

I’m sure you don’t need me to tell you that utilising social media can be great for your business But, are you using social media as effectively as you could be, and maximising your chances of success on platforms such as Facebook...

Setting that first foot onto the career ladder can be quite daunting in this era of extreme job competition Just a fresher, recently graduated or with no experience of anything at all - these three things can seem to limit your opportunity to bag...

What a headline – as if you haven’t read that a thousand times before on social marketing sites But this is actually a pretty useful list of different things we’re using right now to try and maximise engagement as part of our content marketing...