White Paper Services

White paper writing that wins downloads, coverage and sales leads

Updated October 2026.

Prohibition is a white paper agency in Leeds. We research, write, design and promote white papers and industry reports that give your buyers a reason to trust you, and give journalists a reason to write about you. Birchwood Park’s Office of the Future white paper was downloaded 600 times and helped grow website traffic 11.3% year on year, the biggest increase in the park’s history.

Talk to us about your white paper

What is a white paper?

A white paper is an in-depth, evidence-led report that explains a problem your customers face and sets out how to solve it. Good white papers use original research or data, take a clear point of view and are designed to be shared, downloaded and quoted.

600downloads of Birchwood Park’s Office of the Future white paper
1,079sales leads for Fentimans from its industry trends report
200+downloads of Potter Space’s BIG Things in SMALL Boxes report
+11.3%year-on-year website traffic for Birchwood Park

Why do white papers work?

They build authority

A well-researched report shows you know your market better than anyone. Potter Space’s BIG Things in SMALL Boxes report, now in its fourth edition, earned 50+ pieces of coverage, speaking slots and a keynote at Property Week I&L 2026. See our thought leadership PR.

They generate leads

Readers swap their details for a report they value. Fentimans’ trends report, turned into a LinkedIn and trade PR campaign, delivered 1,079 sales leads for its team.

They give the media a story

New data is one of the easiest ways into the press. We launch every report with a media angle, so it earns coverage as well as downloads, through our media relations team.

They help you get found and cited

Original data and clear findings are what Google and AI tools such as ChatGPT quote. A strong report keeps earning links and mentions long after launch. Read about our generative engine optimisation work.

Brands That Trust Us For Content Marketing

How do we create a white paper?

1. Research

We agree the question your buyers care about, then gather the evidence: surveys, client data, interviews with your experts and published statistics.

2. Write and design

We turn the findings into a clear, readable report with a strong point of view, then our designers add charts, infographics and a cover people want to open.

3. Launch and promote

We plan the launch across PR, LinkedIn, email and paid social, and cut the findings into social posts, blogs and video so the report keeps working.

Our whitepaper services include full project management, from:

    • Subject matter research
    • White paper writing
    • Case study development
    • White paper design
    • White paper content promotion

What other long-format pieces of content can we do?

    • Market reports
    • Ebooks and Guides
    • Internal communications
    • Blog writing
    • Newsletters

Why choose Prohibition for white papers?

Reports that do a job

For Birchwood Park, a business park between Manchester and Liverpool, we produced the Office of the Future white paper with research and expert partners, then backed it with PR and social. It was downloaded 600 times, reached 127,000 people and lifted website traffic 11.3% year on year.

Read the Birchwood Park Office of the Future case study

Because PR, content strategy, design and social media sit in one team, we write the report and promote it. We are a PR agency in Leeds.

How much does a white paper cost?

It depends on the length, whether you need original research such as a survey, how much design and data visualisation it needs, and how much launch activity you want. We give you a written quote after a first call, or you can contact us now.

Talk to us about your white paper

Talk to Prohibition about your white paper

Tell us what you want your buyers to know and do. Prefer to talk? Call us on 0113 430 4160.


What other content marketing services do we offer?

Our Latest Work

Paws & Co: launching Yorkshire’s only 360 pet-care hub

Sealy: from quiet retainer to category-leading press office

Yorkshire Cancer Research: turning Yorkshire Day into a world record

Where are white papers used?

Typically, white papers are used in the business world to showcase a company’s expertise and knowledge in a particular industry. They are commonly employed in sectors such as technology, finance, healthcare, and education.

White papers serve as a powerful digital marketing tool, helping businesses establish themselves as thought leaders and generate leads.

How long are white papers?

White papers can vary in length depending on the topic and the amount of information that needs to be covered. Generally, white papers are longer than typical blog posts or articles, as they go into great detail on a specific subject. On average, white papers can range anywhere from 5 to 50 pages, but some can even go beyond that.

The length of a white paper is determined by the complexity of the subject matter and the depth of analysis required.

How do we decide on a research paper topic?

Our skilled writers will collaborate with your team to understand your unique business objectives, customers, and industry landscape. If you have a specific topic you want to focus on, then we can also do that too.

Who reads white papers?

  1. Industry Professionals and Decision-Makers: White papers are predominantly written for industry professionals, decision-makers, and experts seeking detailed information on specific topics. 
  2. B2B Companies: Business-to-business organisations often rely on white papers to showcase their expertise and thought leadership. These companies use white papers as a tool to generate leads, build credibility, and educate potential clients about their products or services.
  3. Tech-savvy Individuals: With the rise of technology and digital platforms, white papers have become more accessible to tech-savvy individuals who are constantly seeking knowledge and expertise in their respective fields.
  4. Those Seeking Solutions: White papers often address common industry challenges and offer practical solutions. As a result, individuals actively seeking solutions to specific problems may find value in reading white papers.

What does our content marketing team consist of?

When you work with us you’ll have access to a team of content writers, designers, video marketing, PR, reputation management, and social media specialists. So, no need to look elsewhere!

What sectors do we work in?

Our decade of experience has enabled us to work in a wide range of sectors, including; B2B PR, Hospitality PR, Public Sector PR, Food PR, Drink PR, Luxury PR, Technology PR, Automotive PR, Higher Education PR, Property PR, Retail PR, Health & Beauty PR, FMCG PR, and Travel PR.