Empowering Your Business with Compelling Content
Our team of expert white paper writers and strategists are dedicated to crafting high-quality white papers that captivate your target audience, establish thought leadership, and drive business growth.
Our white paper services are truly end-to-end – it includes everything from research to technical writing, creation, and distribution. We can help your brand stand out in a competitive market!
What is a white paper?
A white paper is a comprehensive and detailed document that presents a solution to a specific problem or provides in-depth information about a particular topic. It is a form of persuasive communication that aims to educate readers and influence their decision-making process.
Why are white papers effective?
They build authority and thought leadership
White papers serve as a comprehensive and authoritative piece of content that showcases subject matter expertise. By providing valuable insights, data, and analysis, you position yourself or your company as a trusted source of information within your industry.
They are excellent lead-generation tools
White papers require users to provide their contact information in exchange for downloading the document. This allows you to capture valuable leads and build a database of potential customers that you can nurture down the buyer’s journey.
They can solve your customer’s problems
They offer an in-depth exploration of a specific topic, providing readers with a comprehensive understanding of the subject matter. By presenting your knowledge, you can help your audience make informed decisions and solve their problems with your product.
They are effective tools for SEO
When properly optimised, white papers can improve your website’s visibility in search engines. This can drive organic traffic to your site, increase brand visibility, and attract potential customers searching for information related to your industry.
Brands That Trust Us For Content Marketing
Our white paper creation process:
In-depth Research and Analysis:
We conduct thorough research to gather valuable insights, industry trends, and data-driven information. Our team analyses the data to ensure your white paper is backed by credible sources, providing your audience with accurate and up-to-date information.
White Paper Content Creation:
Our writers are adept at transforming complex concepts into engaging and easy-to-understand content. To enhance the readability and visual appeal of your white paper, we incorporate eye-catching graphics, charts, and infographics.
Distribution and Promotion:
Once your white paper is ready, we assist you in developing a strategic distribution and promotion plan. We leverage our extensive network of media contacts, influencers, and industry publications to maximise the reach and impact of your white paper, generating valuable leads and driving conversions.
Our whitepaper services include full project management, from:
- Subject matter research
- White paper writing
- Case study development
- White paper design
- White paper content promotion
What other long-format pieces of content can we do?
- Market reports
- Ebooks and Guides
- Internal communications
- Blog writing
And we don’t just offer the typical content marketing services, we also offer public relations, paid advertising, social media strategy, influencer marketing, crisis management, and media relations – all in one place. We can create your content as well as promote it elsewhere!
Plus, you can trust good content comes from us! We’re PRCA’s winner of Best Use of Content, and we’ve won over 20 awards for our content marketing campaigns. Ready to elevate your brand with a quality white paper? Contact us today!
What other content marketing services do we offer?
- Content MarketingRead more
- Content StrategyRead more
- White PapersRead more
- PodcastingRead more
- Guides and eBooksRead more
- Website ContentRead more
Our Latest Work
Where are white papers used?
White papers serve as a powerful digital marketing tool, helping businesses establish themselves as thought leaders and generate leads.
How long are white papers?
The length of a white paper is determined by the complexity of the subject matter and the depth of analysis required.
How do we decide on a research paper topic?
Who reads white papers?
- Industry Professionals and Decision-Makers: White papers are predominantly written for industry professionals, decision-makers, and experts seeking detailed information on specific topics.
- B2B Companies: Business-to-business organisations often rely on white papers to showcase their expertise and thought leadership. These companies use white papers as a tool to generate leads, build credibility, and educate potential clients about their products or services.
- Tech-savvy Individuals: With the rise of technology and digital platforms, white papers have become more accessible to tech-savvy individuals who are constantly seeking knowledge and expertise in their respective fields.
- Those Seeking Solutions: White papers often address common industry challenges and offer practical solutions. As a result, individuals actively seeking solutions to specific problems may find value in reading white papers.
What does our content marketing team consist of?
What sectors do we work in?