Public relations can be compared to the typical ‘finding a needle in a haystack’ analogy There are so many brands, agencies and individuals out there trying to get a story to make the headlines, and the competition is fierce So, how do you...
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In the fast-paced world of public relations, staying ahead of the curve is essential for crafting impactful campaigns that resonate with target audiences Newsjacking, in simple terms, is strategically aligning your brand or message with trending...
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It goes without saying that great communication and writing skills are an absolute must for PR professionals However, there is another component that is just as important in the public relations industry – the art of storytelling PR...
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This current time is a period of change and adaptation for many – including journalists The news agenda has changed and what once might have been front page news simply might no longer be of interest As the UK adapts to lock-down life, the content...
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Influencer marketing has been around for the best part of a decade now and initially, it wasn’t clear how big of an impact it was going to have on both brands and consumers Looking back, it's hard to believe it would be as successful and...
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As digital marketing has been on the rise since the 1990’s, organisations have found it vital to incorporate it into their marketing approach Most companies have been able to identify that the three dominating features are Search Engine...
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In today’s competitive market, it’s becoming increasingly difficult for brands, across all sectors in B2B and B2C industries, to stand out from the crowd and be recognised and noticed Because of this, effective PR campaigns that are innovative...
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