Nothing less than exceptional results
In a society where consumers are looking for health and beauty products that are kinder to their skin, kinder to the environment and their staff – highlighting products’ USPs and positive brand messaging has never been more important.
PR for the health and beauty sector
Health and beauty is a broad industry consisting of spas, nail salons, hairdressers, personal care, medical aesthetics, and even businesses operating in the lifestyle and wellness sectors fit into this category.
This industry is fast-paced and relies heavily on brand awareness and a positive reputation. Whether this is through social media reviews or product features – our dedicated health and beauty PR team can help get you there.
Our expertise in health and beauty
Not only do we have 10 years of PR industry experience, but we’ve worked with many health and beauty clients over the years.
Including C4 Energy, the number 1 global pre-workout brand. C4 wanted to be positioned as providing energy for all types of activities – whether you’re skateboarding, biking, or jumping off walls. We did this through fresh, colourful, and inspirational creative social content to excite all-different athlete audiences.
Our ‘Ignite your Fire’ Spring Campaign would do exactly that, and surpassed campaign KPIs – achieving the following results:
- 86M impressions, 1.6M above KPI
- 82M engagements, 1.32M above KPI
- 27% increase in followers above KPI
Our Health & Beauty PR Clients
Our integrated PR services
Public relations for health and beauty
Public relations are an important sales technique for health and beauty businesses. As mentioned above, brand exposure and reputation are key to business growth – consumers want to know what they’re buying is going to benefit them.
Our creative and strategic campaigns can position you as a ‘go-to’ operator, by creating thought leadership content. When it comes to campaigns, our team only targets publications that are relevant to your brand and as a long-lasting PR company, we’ve developed an extensive network of journalists and media contacts to achieve a wealth of press coverage.
Traditional PR, with a digital approach
As a full-service PR agency, we’re able to run digital PR campaigns that will achieve online coverage to boost SEO and support other areas of your online marketing. All of these will push you up the Google rankings and drive more organic visitors, leads, and conversions.
By running traditional PR campaigns alongside digital campaigns we’re not only able to improve SEO performance but generate more interest in your site through word-of-mouth promotion.
Social media is a powerful tool to develop relationships, as well as sales. Before visiting a hair salon, salon bar, or clinic prospects want to look at reviews before booking an appointment.
When it comes to beauty, it’s most likely to be a product that’s going to help their physical appearance, so a powerful way of presenting this is through photography and imagery.
Social media enables our team to connect with potential customers through messaging and post interactions, that will encourage users to like, comment, and share your posts – drumming up reach locally and nationally.
Paid social advertising
In addition to this, we can support your organic social media campaigns with paid social boosting. This will enable our specialists to subject your content to the audience you want – generating sales and a healthy return on investment.
Targeting could be based on location, timings, gender, or many other demographics. Location targeting, in particular, enables brands to promote their products or even new store openings to London and beyond. As well as this, we can re-target users who have already interacted with your business but have not converted yet and re-engage them to turn them into loyal customers.
Compelling video and photography content is a creative way of communicating your brand messages.
This could be your skin-friendly ingredients, luxury salon aesthetics, or range of cosmetics. Content allows you to share enthusiasm and pride in your offering, as well as industry knowledge – setting you as a market leader. And with imagery-based platforms such as TikTok and Instagram leading the way in engagement and users, video continuously proves to be a valuable investment.
Our team of videography specialists helps brands generate interest through smart content; such as TV adverts, brand videos, thought-leadership content, or promotional content. We’re here to consistently deliver success.
Influencer marketing helps to drive awareness of your products to an engaging audience. Influencers offer a unique customer experience as they share your vision and knowledge of your products or services, exposing your brand to their audience as well as growing brand advocacy amongst yours.
A great way of representing the value of your products is through guest blogging to share a customer journey over a duration of time. We can also support other areas of influencer marketing such as celebrity endorsements, guest bloggers, specialist interviews, and much more.
Reputation and crisis management
The health and beauty industry is a vast market, with a lot of loud brands to compete with. So, how do you stand out? Offering something different not only in terms of your product but also a high-quality personal customer experience that will make customers pick your brand over more established ones.
A high-quality experience should be mirrored across comms on social, PR, and paid advertising. We’re here to help, we’re communication and crisis management specialists – we can prevent a bad story from happening as well as make one go away.
Our ethos is to create, engage, and convert. Our tried and tested technique has developed us into one of the North’s leading PR agencies – as voted by Prolific North.
It doesn’t matter whether you’re a start-up or a challenger brand we’re here to represent brands across the UK and deliver exceptional results.
We believe that good work deserves to be accredited, especially when it comes to our work. We’re passionate about our work and that’s why our team’s work has won us 45+ industry-recognised awards across the past 10 years.
So, whether you’re looking to grow your presence in the market, press coverage, amplified social media results, brand positioning, lead-gen, or sales. You can be assured we will go above and beyond to consistently create impactful campaigns for your business.