Free marketing events and workshops
Prohibition runs free, in-person marketing workshops for in-house marketing, comms and PR teams. The next two are The GEO Problem: why AI is not recommending you, and how to change that, a breakfast session in Nottingham on Tuesday 24 November and Newcastle on Wednesday 25 November 2026. Both run from 8am to 10am and cost nothing to attend.
Upcoming events
Which marketing events are coming up next?
Two dates for The GEO Problem, each a breakfast workshop with time for questions and networking. Places are limited, so book through Eventbrite.
Nottingham
24 Nov
Tuesday 24 November 2026, 8am to 10am. New Art Exchange, 39 to 41 Gregory Boulevard, Nottingham NG7 6BE.
Newcastle
25 Nov
Wednesday 25 November 2026, 8am to 10am. The Biscuit Factory, 16 Stoddart Street, Shieldfield, Newcastle upon Tyne NE2 1AN.
Webinars
Which free webinars can I join online?
Prohibition’s online webinars are listed here as soon as they are announced. Register through Contrast and you can watch live or catch up afterwards.
On demand
Can I watch past Prohibition webinars?
Yes. Every recorded webinar is free to watch on demand. Browse the most recent below, or see the full events hub on Contrast.
The GEO Problem
What will the GEO Problem workshop cover?
More buyers now ask ChatGPT, Gemini or Google’s AI Overviews for a recommendation before they visit a website. If those tools never name your brand, you are out of the shortlist before anyone has searched for you. The session explains how that works and what an in-house team can do about it.
- What generative engine optimisation (GEO) is, and how it differs from traditional SEO.
- How AI models decide which brands to name in an answer.
- Why earned media and press coverage matter so much for AI visibility.
- Practical steps and tools your team can use the following week.
It draws on Prohibition’s own experience. When Google’s AI Overviews cut the agency’s own website clicks, the team rebuilt its approach around being cited, and Chris tells that story in episode 86 of the Embracing Marketing Mistakes podcast. Prohibition now runs GEO for clients and AI Overview visibility audits.
On the day
How does the breakfast session run?
8:00am, arrive
Breakfast, coffee and a chance to meet other in-house marketers.
8:20am, welcome
Introductions and what each person wants to get from the morning.
8:30am, the main session
Chris Norton on the GEO problem, with examples of brands AI tools do and do not recommend.
9:30am, questions
Q&A, discussion and networking. Most of the value is in this half hour.
10:00am, close
Back at your desk for the rest of the day.
Who it is for
Who should come to Prohibition’s events?
In-house marketing, comms and PR people, from marketing executives to marketing directors. The events are for in-house teams only, so agencies and freelancers are asked not to book. Attendees need to be 18 or over.
You do not need any technical SEO knowledge. If you have noticed fewer visits from Google, or a competitor turning up in ChatGPT answers where you do not, this session is for you.
The speaker
Who speaks at Prohibition events?
Chris Norton, founder and managing director of Prohibition. Chris has more than 25 years in communications, co-hosts the Embracing Marketing Mistakes podcast and co-authored Share This Too, the CIPR social media handbook. Special guest speakers will be announced on the Eventbrite pages.
Other Prohibition events and webinars are also led by Will Ockenden, director, a social media and PR specialist with 20 years of agency experience in the UK and Australia, and Vicki Murphy, head of creative, who has been part of the Prohibition team since 2012.
What attendees say
What do people say about Prohibition events?
“This is the second Prohibition event I have attended. Always really useful information, Chris and his team are straight to the point and deliver their information in a way which is easy to process, no faffing around.”
Tamara Mellon
“Prohibition’s events are always packed full of interesting insights, valuable information and plenty of food for thought. I have been to both their in-person events and their webinars and get so much out of them.”
Lilli B
“Another insightful workshop led by Chris and Will, this time in webinar form. Down-to-earth, engaging and informative look into ROIs and strategy.”
Rachel Williams
“The Swizzels team attended an excellent talk by Chris Norton about the power of Live Video for social. As with previous talks the topic was very relevant and interesting.”
Swizzels Matlow
“Attended the Effective Content Marketing Hacks event with Chris Norton, it was extremely useful, a huge amount of info, advice and good practice examples, explained very clearly and quickly.”
Dean Yoxall
“They also run highly engaging breakfast seminars attended by like-minded existing and prospective clients which provide a great opportunity to learn more about what they do in a relaxed environment.”
Andrew Thomson
Missed a session? Watch past webinars on demand, or find talks on Prohibition’s YouTube channel.
Questions
Questions about our marketing events
Are Prohibition’s events free?
Yes. The GEO Problem is free to attend, and breakfast is included.
Can agencies or freelancers attend?
Not these sessions. They are for in-house marketing, comms and PR staff, so the discussion stays open.
Will there be more dates and cities?
Yes, and new events go on this page and on Prohibition’s Eventbrite page first. Follow the Eventbrite page to hear about new dates.
Do you run online webinars as well?
Yes. Upcoming webinars and past recordings are listed above and on Prohibition’s Contrast events hub.
Can Prohibition run a session for our team only?
Yes. Prohibition runs private workshops on GEO and AI visibility for in-house teams. Get in touch to talk it through.
Book your free place at the GEO Problem
Nottingham on 24 November or Newcastle on 25 November 2026, 8am to 10am, breakfast included.
Events listed as at November 2026.
