Paid Social Media Advertising Agency

Get Ahead With Our Social Media Advertising Services

Our social media advertising services are designed to take your brand to the next level, and it’s simple, our team of experts create high-quality content that will engage your potential customers and drive them directly to your business.

With over a decade of experience in social media advertising campaigns and social media management, we offer a wide range of advertising services including Social Media Strategy; Social Media Optimisation; Paid Content Marketing; Retargeting Campaigns and Influencer Relations.

Want to reach your target audience or generate a buzz about your product? Prohibition Social Media Advertising is the perfect partner for you. Whatever your marketing goal, our ad services give you the power to target users with pinpoint precision.

What Is Paid Social Media Advertising?

Paid social media advertising is the use of paid advertising on social networks like Facebook, Twitter and Instagram to spread awareness of a business or product. Social Media ads can be shown at particular points in time, to specific demographics and/or geographic locations.

It helps any company with a brand or business build awareness and reaches new audiences.

What Is The Difference Between Paid Social Advertising And Organic Social Media?

With paid social advertising, you pay to be directly in front of the eyes of your target audience, whereas with organic social, you are not charged for this.

Paid social media advertising allows you to set your budget, bid for ad space and reach a specific audience. With organic social content, you rely on other users to spread the content — and they might not!

Why You Need Paid Social Media Marketing

Social media marketing is a critical component of any successful digital marketing efforts. But advertising on the right social media channels is essential to grow your brand and web traffic.

Advertising helps your business to be noticed. With traditional advertising channels becoming less and less effective, getting a message out to your customers these days can be more challenging than ever before.

Increase Lead Generation, Sales, and Revenue

With more than 80% of people using social media daily, there are plenty of opportunities to reach your customers.

Put yourself at the forefront of your customers’ minds through advertising.

Increased Reach

The more times your advert is seen, the more times your brand is seen by your target audience.

And with the organic reach of social declining, paid social advertising ensures you’re still reaching these audiences.

Community Growth

By paying for social media ads, businesses can target specific demographics and interests, ensuring that their message is reaching the right people.

This can lead to increased engagement, followers, and ultimately, community growth.

Types Of Social Media Advertising Platforms

With so many social networks and more emerging every year, it may appear challenging to determine where your social media advertising spending is best allocated.

Prohibition will profile communities on each platform and identify where best to place your adverts.

Facebook

With over 2.8 billion monthly active users, Facebook is the largest social media platform in the world. We can help you create effective Facebook ads that reach your target audience and drive conversions.

Instagram

With over 1 billion monthly active users, Instagram is a popular platform for visual content. We can help you create eye-catching Instagram ads that capture the attention of your audience and drive engagement.

Twitter

With over 330 million monthly active users, Twitter is a great platform for short, snappy messages. We can help you create Twitter ads that deliver your message to your target audience.

YouTube

With over 2 billion monthly active users, YouTube is the second-largest search engine in the world. We can help you create video ads that reach your target audience and drive conversions.

Linkedin

With over 700 million members, LinkedIn is the largest professional networking platform. We can help you create LinkedIn ads that target specific industries, job titles, and company sizes.

TikTok

With over 3 billion downloads worldwide, TikTok has become the go-to search engine for GenZ. We can create TikTok ads that are entertaining, authentic, and engaging.

How We Set Up A Successful Social Advertising Campaign

Prohibition’s social media specialists are comprised of an experienced team of creative digital marketers, designers, and analysts. Let us help you build, manage and grow your social media presence.

Paid & Organic Social Audit

Do you want to make sure that your campaigns are performing optimally?

paid social media audit helps identify opportunities allowing us to make the most of your budget across your platforms. We’ll examine your current state, identify opportunities and recommend solutions using a combination of industry knowledge and data-driven insights/analytics.

Social Listening & Analytics

Prohibition Insights 360 is a one-stop tool for social listening. With real time analytics, money-saving features and free tech support, Prohibition is here to help you take your social presence to the next level.

We can quickly isolate mentions about both your brand and key competitors or dive deeper to discover personalised insights.

Customer Personas Defined

Our integrated approach to social media advertising allows us to target individual customer personas based on their characteristics, as well as their location, age and interests.

Understanding your customers allows our campaign managers to send focused content and specifically target the right groups of people to convert into customers.

Brands That Trust Us

Why Choose Prohibition PR As Your Social Media Marketing Agency?

Our paid media team has a proven track record of delivering results within loads of different industries, such as delivering an award-winning B2B lead generation campaign for Fentiman’s targeting key buyers in the hospitality industry through paid LinkedIn ads.

And not only that, but Prohibition is also a multi-award-winning social media agency, and one of the UK’s leading social media agencies as chosen by Clutch. So, if you’re ready to take your social media advertising to the next level, contact us today!

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FAQ’s

Should Social media adverts be designed for mobile?

More than 3.25 billion active social media users have a mobile device to access social networks.

This means that most advertisements on social media are displayed on mobile devices. Your mobile advertising will be explicitly designed for the small screen. Incorporate images on a pocket-sized computer which are easy to display. (Unless you want Desktop Placement directly, of course.)

Can You Test ads to optimise performance

Instant feedback is one of the significant benefits of social advertising. You can gauge a supported post’s effectiveness in minutes and follow up with advanced analytics reports. The best approach is to check with small audiences’ multiple advertisements to decide what works best, and then use the winning ad in the primary campaign.

Testing one ad against another is known as A / B testing to decide what works best and refine the plan. It is a vital part of the promotional campaigns on social media. We have a complete guide on how to do it right here: A / B Research for Social Media.

Do you Measure results—and report on them

Much like understanding the expectations before launching an ad campaign is important, tracking success is essential. These metrics tell marketers and client you what worked and what did not work.

A crucial aspect of proving ROI is to calculate performance and provide clear evidence about the benefit to the company (purchases, leads, and so forth).

The big social networks provide analytics that can help marketers calculate ad outcomes. Prohibition can assist clients with Analytics data and will report on insights to help clients make informed decisions.

How do you create a Social Media Marketing Strategy

Research your buyer personas and audience Determine which social platforms you’ll market on Create unique and engaging content Organise a schedule for your posts Analyse your impact and results.

What is Behavioural/Connection Targeting

Social media advertising platforms allow Social Media Managers to create user behaviour targeted lists based on purchasing habits and/or attempts, and the use of smartphones. With the targeted link, you can reach people who have a particular connexion to your website, app, community, or case. Both kinds of targeting consider past habits to help you assess intent. Offered via Facebook, LinkedIn, Twitter.

What is Custom targeting

Custom targeting allows Socia Media Managers to Upload a list of email addresses, phone numbers, user IDs, or usernames directly or via prospecting to a marketing list. Facebook calls this process custom audience targeting, while Twitter calls its list creation customised audiences. They are primarily based on the same concept. If you have a defined group of people that you would like to target, you can easily upload them and specifically target them (provided the social network can fit the data that you upload with the actual profiles)—offered via Twitter, Facebook.

What is “Lookalike” targeting

Lookalike Targeting the lookalike lets companies broaden their custom markets to attract existing, similar customers. Lookalike targeting can be a great marketing strategy for those companies seeking to acquire new consumers through social media ads. LinkedIn offered through Facebook.

What Is Paid Social Media Advertising

Paid social media advertising is relatively similar to traditional advertising in that it helps in improving awareness about your organisation/company’s products and or services. Paid social media is the means of displaying advertisements or sponsored marketing messages on popular social media platforms and targeting specific sub-audiences or demographics. Pay-per-click advertising (PPC), branded or influencer-generated content and display advertising are examples of paid social media.

Think of it like traditional advertising, such as a magazine ad or a billboard. With paid social advertising, your company/organisation pays to have your product or service put directly in front of potential customers based on general demographic characteristics and statistical profiles.
This allows marketers the ability to zero in on their intended audience to get your advert in front of users more likely to convert or engage.

What to Consider When Choosing Social Media Advertising Platforms?

With so many social networks and more emerging every year, it may appear challenging to determine where your social media advertising spending is best allocated. Choosing the wrong social media platform to advertise on could be a waste of precious resources. Each Social Media platform is different, has a diverse audience, and serves a different purpose. When considering which social networks to use for advertising, Prohibition look at which social platforms attract desirable demographics and perform well organically.

Should Social media adverts be designed for mobile?

More than 3.25 billion active social media users have a mobile device to access social networks. This means that most advertisements on social media are displayed on mobile devices. Your mobile advertising will be explicitly designed for the small screen. Incorporate images on a pocket-sized computer which are easy to display. (Unless you want Desktop Placement directly, of course).

Can You Test Ads To Optimise Performance?

Instant feedback is one of the significant benefits of social advertising. You can gauge a supported post’s effectiveness in minutes and follow up with advanced analytics reports. The best approach is to check with small audiences’ multiple advertisements to decide what works best, and then use the winning ad in the primary campaign.

Testing one ad against another is known as A / B testing to decide what works best and refine the plan. It is a vital part of the promotional campaigns on social media. We have a complete guide on how to do it right here: A / B Research for Social Media.

Do You Measure Results – And Report On Them?

Much like understanding the expectations before launching an ad campaign is important, tracking success is essential. These metrics tell marketers and client you what worked and what did not work.

A crucial aspect of proving ROI is to calculate performance and provide clear evidence about the benefit to the company (purchases, leads, and so forth).

The big social networks provide analytics that can help marketers calculate ad outcomes. Prohibition can assist clients with Analytics data and will report on insights to help clients make informed decisions.

What is Behavioural/Connection Targeting

Social media advertising platforms allow Social Media Managers to create user behaviour targeted lists based on purchasing habits and/or attempts, and the use of smartphones. With the targeted link, you can reach people who have a particular connexion to your website, app, community, or case. Both kinds of targeting consider past habits to help you assess intent. Offered via Facebook, LinkedIn, Twitter.

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