Paid Social Media Advertising Agency

Get Ahead With Our Social Media Advertising Services

Our social media advertising services are designed to take your brand to the next level, and it’s simple, our team of experts create high-quality content that will engage your potential customers and drive them directly to your business. Don’t waste time or money! Let us help you get ahead on social today with our integrated social media advertising service.

Prohibition Social Media Advertising is a creative inbound social media marketing agency based in the UK that specialises in creating beautiful, engaging and dynamic content. With more than nine years’ experience in social media advertising campaigns and social media management, we offer a wide range of advertising services including Social Media Strategy; Social Media Optimisation; Social Media Advertising; Facebook Marketing; Paid Content Marketing; Dynamic Retargeting Campaigns and Influencer Relations.

Want to reach your target audience or generate a buzz about your product? Prohibition Social Media Advertising is the perfect partner for you. Whatever your marketing goal, our Facebook ad services give you the power to target users with pinpoint precision.

What is Paid Social Media Advertising?

Paid social media advertising is the use of paid advertising on social networks like Facebook, Twitter and Instagram to spread awareness of a business or product. Social Media ads can be shown at particular points in time, to specific demographics and/or geographic locations. It helps any company with a brand or business build awareness and reaches new audiences.

The various social media platforms can be extremely useful in driving leads and business for your company. Incorporating internet marketing into your overall marketing strategy can help establish a brand, increase consumer awareness and improve search engine ranking.

When it comes to making your products and services stand out on social media, traditional social media advertising with click-throughs is fast becoming the preferred choice for B2B and B2C industries alike.

What You Should Know About Social Media Advertising?

If you need to promote your business, breaking news, sales or new products, social media allows you to share your ideas with the world instantly.

Social Media advertising is a great tool for instantly building your business.

Social media allows you to speak directly to your target audience. Most businesses (like restaurants) don’t have the time or staff or expertise to do it effectively. That is where Prohibition can help. Prohibition creates custom social media plans based on the principles of Contextual Content, True Value, and Optimum Time.

What Is The Difference Between Paid Social Advertising And Organic Social Media?

With paid social advertising, you pay to be directly in front of the eyes of your target audience, whereas with organic social, you are not charged for this. However, you have to wait for the audience to find you and then you must attempt to keep their interest.
Paid social media advertising allows you to set your budget, bid for ad space and reach a specific audience. With organic social content, you rely on other users to spread the content — and they might not!

Why It’s Important & How It Helps You!

Every business has one mission, and that is to build a brand as strong as possible. Prohibition’s goal is to help people with their brands on social media by using the correct insights. The right data allows your brand to stay connected, accessible and engaged with consumers.

Prohibition combines social advertising with the latest brand-building techniques to deliver a content-focused, unique and targeted approach that will help you take your brand to the next level.

If you’re searching for a positive ROI on your advertising, social media advertising is the perfect way to do it. Prohibition can help transform your business into a lucrative, fun and social one. Contact us today for more information.

Yes, we can provide you a free, no obligation quote when you give us a call. Our service is guaranteed to be hassle-free, cost effective, and at your convenience.

Gathering & Leveraging Market Insights

We believe in the power of data, not just for reaching the right people, but for analysing it in ways that give our clients the edge. Our proprietary technology offers the best ROI, superior targeting and industry-leading analytics capabilities.

We help you turn your social media followers into highly targeted prospects while using proven tactics and strategies to do so.

Make more connections. Gain valuable social media insights about your audience and their online behaviour with data analytics from Prohibition.

Advertising With Benefits

The specialist social media advertising team at Prohibition are here to raise awareness and help you find the best brands in every sector. Our expertise is in delivering the best results with award-winning tools, which leads to building organic, long-lasting relationships with our customers.

Our Paid Social Media Marketing & PPC Services

We help you to achieve your business goals by developing great strategies for gaining your audience – then helping you execute those tactics, driving traffic directly from social and influencers.

Get targeted traffic and leads using Facebook, Twitter, YouTube and more. Our standard packages include creation and posting of content to your specific audience. We managed and optimised advertising campaigns for all platforms (including mobile). We will help you establish and promote your presence on social media platforms like never before.

  • Seven Day Audit
  • Twelve Month Audit Report
  • Ad Account Audit and Tune-Up
  • Full paid Social Management & Optimisation.

What Makes us Different – Advertising Management You Can Trust

At Prohibition, we use Facebook & Instagram Ads, to get clients real results. We combine cutting-edge technology with an experienced team of strategists, creatives and analysts to deliver results. We start each project with comprehensive research to ensure that we fully understand your objectives. We then create a customised advertising strategy built for success. Our process is easy to understand and tailored to your specific needs.

AI-Powered media Advertising to Supercharge your Sales

Prohibition quickly and easily increases Facebook ad ROI. We do this by scaling Facebook ads with a proprietary algorithm that has been proven to work by running millions of simulations on real-world data.

  • Developed by PhDs who have discovered new galaxies (literally).
  • Daily algorithms run through £4 billion in historical revenue.
  • AI trained on over 150 billion impressions & millions of ads.
  • 2,900+ creative dimensions analysed for each creative.

The result is better targeting, more efficient and effective campaigns, less campaign spillover, and less confusion than manually managing many smaller campaigns. Let us help you achieve the results you’re after today.

Data-Driven Campaign Management

We manage your entire campaign from conception to delivery. We build businesses and brands by using our storytelling background and data & technology to unite the two. We combine AI and human-led targeting along with CRM intelligence to deliver your perfect customer the right message at the exact moment they need it. But that’s not all; we leverage patented predictive intelligence models to provide a unique point of view and direction through every level of the social campaign. Proven to work better than any human ever could, it delivers a more engaging social experience that drives business results.

Are you ready to take your business or product and make it a household name? Prohibition Social’s proven methods can help you launch, grow, and maintain the viral effects needed to dominate social media channels.

Why Your Company Needs Paid Social With Prohibition

  • Save money Because we use AI and machine learning tools – the need for A/B testing is almost zero
  • Increase leads, sales and revenue Paid social offers unbelievable features to get you in front of the audiences that matter
  • Create, engage and convert Brilliant scroll-stopping content will build long-lasting audiences that will keep coming back to engage with you
  • Audience data Gain valuable insights about your audience that will help you grow your brand Tracking and analytics
  • Scalability and focus the networks combined have more than 3billion monthly active users, so your customers are there
  • Optimise and scale advertising campaigns through advanced tracking and analytics systems
  • Get a free, no-obligation, seven-day audit from our team of experts, removing all of the hassles of trying to remember what works and what doesn’t

Delivering A Better ROI From Social PPC

Prohibition’s social advertising team promises to deliver a better return on investment for your social media advertising spend. Our cutting-edge targeting algorithms, attention to detail and understanding of the modern consumer, means we’re making clients’ campaigns work harder than ever. We are the best team you could have working on your social media campaigns, helping you generate highly targeted leads and sales from Facebook, Instagram and Twitter, without breaking the bank.

Getting The Most Value From Your Ad Spend

Prohibition helps you increase CTR, conversions and return on investment by combining best-in-class targeting and optimisation techniques across all platforms. Our specialist team can reduce your cost per acquisition while expanding your conversion rate. Adding social platforms to your PPC campaign is the intelligent next step.

Messaging & Creative

Anybody can post an ad on one of the big social media platforms to try and get their message out. At Prohibition, our mission is to change the world one conversation at a time. By creating cutting-edge content that integrates your brand in a socially relevant way and delivers results. We make your message memorable, visually appealing and engaging and shareable and creative. By creating cutting-edge content that integrates your brand in a socially relevant way and delivers results, your messages are memorable and will make a lasting impression. We are the creative team you’ve been looking for.

Goals That Fit Your Business

Prohibition is the social media advertising agency that gets you results. We work with businesses in a variety of industries on everything from social media strategy to developing custom landing pages and growing your audience through ads. Our team is dedicated to getting genuine results for real businesses. With a carefully crafted plan, we can reach your ideal customers like never before. In a world full of social media advertising options, It’s time to say goodbye to your one-dimensional campaign and hello to a high performing, custom social media marketing strategy that makes your business stand out.

Dedicated Analysts

Do you have a product or service that is driving leads and sales? Are you looking for a social media advertising manager to help grow your social media presence? Need help with your Social Media advertising? Prohibition has the people, expertise and technology to get your business in front of millions of new customers. We are a full-service team that can get your product or brand in front of the right social media persona. We manage the planning, implementation and optimisation of media budgets, focusing on high impact, low-risk placements that ensure your budget is maximised. Prohibition’s dedicated analysts and account managers help you get better, smarter and faster results from your social media ad campaigns. Whether it’s Facebook, Instagram, Twitter or YouTube, you can be sure your ads will be targeted to the right people.

Yes, we can provide you a free, no obligation quote when you give us a call. Our service is guaranteed to be hassle-free, cost effective, and at your convenience.

Why You Need Paid Social Media Marketing

Social media marketing is a critical component of any successful digital marketing effort advertising on the right social media channel is essential to grow your brand and web traffic. Advertising on the wrong social media channels is just wasting time and money. Prohibition’s social media marketing team has you covered for Facebook, Instagram, Twitter, TikTok and more. From campaigns that target based on interests or geo-location to ads for specific products or services. Prohibition Social Media Marketing will make it happen.


Advertising helps your business to be noticed. With traditional advertising channels becoming less and less effective, getting a message out to your customers these days can be more challenging than ever before. In uncertain terms, social media marketing can be the best return on investment for businesses large and small. Despite this, many businesses still don’t use paid social media marketing at all, or they use it ineffectively. Prohibition’s Social Media Marketing team is here to help.

Your Competitors Do It

When it comes to social media, you’re either all in, or you’re getting left behind. If you’re not using social media, your competitors are. It should be a part of your marketing strategy. Effective social media campaigns should form a key element of your overall marketing strategy. ]

You might have the best product on the market but, if you don’t utilise social media, you’re going to struggle to grow. We help businesses with social media marketing; we cut through the confusion to provide cost-effective strategies for your business.

Brand Awareness & Discovery

Looking for an effective way to communicate your brand’s story and reach a greater number of consumers? Prohibition provides brand awareness solutions that help your business or organisation get noticed on social media.

We empower brands to boost their social reach, engage users, and drive discovery. Prohibition’s truly unique consumer-social content platform gets results for our client’s time after time.

Paid Social Media Advertising Converts

It’s no secret that social media advertising can be extraordinarily valuable for a business. Paid Social Media Advertising Converts! Prohibition offers social media marketing services for businesses that deliver real results. Our tailored inbound campaigns are customised to reach your target audience, with the right message at the right time. The idea behind paid social media is to drive awareness of your brand and products.

The more your customers are talking about you, the more opportunities for them to engage with you and ultimately purchase from you. This awareness includes driving clicks (or other actions) on a conversion page.

Increase Leads, Sales, & Revenue!

When it comes to lead generation and sales, nothing beats paid social media ads. When you have a great offer, you’re paying pennies per click, and there’s a real potential for massive ROI, what’s not to love about this? The key is knowing what audiences your competitors are targeting within social media advertising and then executing a strategy which you can get followers, likes, shares, retweet that relate to your overall business goals. With more than 80% of people using social media daily, there are plenty of opportunities to reach your customers. Put yourself at the forefront of your customers’ minds by advertising on Facebook, Twitter, Instagram, and more.

For example, B2C influencer marketing can earn yields fast results in terms of sales for low effort (though high cost). B2B Influencer marketing campaigns require long term patience and a more substantial investment yet yield a far higher ROI for a single sale.

Increased Reach

Reach is one of the most important features of social media advertising. The more reach that a company has over its competitors, the greater its chance to succeed in its social media advertising campaign and attain success. Typically, a paid social campaign will increase the market reach of any brand and help establish a strong online presence. By using paid social advertising, you will be able to spread your message around in a manner that is entirely consistent with the image you have created online and offline. Whatever your niche, target audience or product is, there are platforms out there designed just for you. You can use these platforms to advertise your products, gain website traffic, build an email list and gather brand awareness.

Community Growth

Get the benefits of working with a large agency without the price tag. Prohibition is an award-winning creative social media agency formed by exceptional professionals, who all share a single vision – to grow your business. When you need to grow an audience quickly, you need a partner that understands your unique needs. At Prohibition, we don’t just stop there. Our team is designed to scale. It’s ready to serve your business today, tomorrow, and beyond as you grow so that your focus stays on your company, not on the advertising technology.

Scalability & Focus

Finding it difficult to grow your business on social media? We are redefining results-driven paid social media advertising by expanding the size of our team based on the success of your account.

If you do not see the growth you want on social, it’s because you’re not doing it correctly. What if there was a better way to spend your money? Social media advertising, when done right, can generate high-quality leads that convert at a high rate.

Prohibition has experience managing complex paid social media advertising campaigns spanning platforms like Facebook, Twitter, Instagram, Reddit and YouTube. Our proprietary technology and years of experience give us the ability to deliver a fully custom solution which caters to your goals and business goals.

With a unique approach of agency AND consultant, we’re delivering customer acquisition and revenue growth for start-ups and established businesses alike.

Why Paid Social Advertising Matters

When it comes to paying to advertise your business online, there are several reasons why you should consider paid social:

Paid Social Media: Worth the Investment?

Paying for social media ads can be a contentious subject. Many in the industry disagree, and some may even dismiss it as a waste of time. Although social media advertising can be a great way to get your brand in front of your customers, it can also backfire if you’re not careful. Social media advertising done right is an affordable and efficient method for reaching new potential consumers. With an effective social media campaign, you can reach several demographics quickly.

Paid Social Media. Can you afford not to?

Prohibition Social Media Advertising focuses on building a core following through paid social media utilising Facebook, Instagram, Twitter and Kik. Prohibition creates custom, unique advertising that targets key consumer demographics throughout their everyday routines through specific hashtags and keywords. In turn, this near-instant exposure allows Prohibition to engage with thousands of consumers within a matter of minutes and reach a larger population than could have been reached organically.

Effective Types of Social Media Advertising in 2020 and Beyond

Paid social advertising allows marketers to identify specific segments of an audience (gender, region, age, preferences and other demographics) and create adverts that both appeals to and are only served to a desirable audience. Each different social media platform attracts a diverse audience in and of itself.

The variables offered are differ depending on the platform being used and each platform retains a lot of information about their users’ likes, dislikes, behaviours, interests and demographics, all of which can be leveraged to target your desired audience with precision accuracy.

With LinkedIn, for example, Prohibition can customise your target audience by identifying industry, job title, company, or total employees.

Such advanced targeting options increase the relevance of your ad to your users and offer a degree of versatility which cannot be accomplished within other advertising channels.

Types of Social Media Advertising Platforms

With so many social networks and more emerging every year, it may appear challenging to determine where your social media advertising spending is best allocated. Choosing the wrong social media platform to advertise on could be a waste of precious resources.

Comparison of Paid Social Media Advertising Platforms

Almost all major social networks offer advertising opportunities. That doesn’t mean you need to use all of them. Prohibition will profile communities on each platform and identify where best to place your adverts.

Facebook

Facebook allows both text and photos to be displayed in your advertisement for maximum public involvement. Marketers can target your audience based on interest, geography and demographics while also determining how much you want to pay per click or pay per mile (cost per 1,000 impressions).

Instagram

Facebook owns Instagram. So, it’s not shocking that Instagram ads endorse the same three specific campaign target categories as Facebook advertising. Audience considerations: Among millennials and Gen Z, Instagram is the most popular platform currently. Many Generation Xers also use the platform.

Twitter

Twitter allows marketers to choose their campaign objectives, including tweet commitments (retweets, favourites, replies), website clicks, app installs or engagements, followers, or even leads, and it only charges you when your specified action takes place. In addition, Twitter allows for a maximum daily budget and maximum cost per action.

Youtube

FaYouTube is considered a search engine social hybrid and is the second largest search engine behind Google (who also own it). YouTube also has a larger adult audience than any TV cable network in the world. Over 90% of Internet users state that video plays a significant role in their purchasing decisions.

Linkedin

LinkedIn is business-oriented. The platform provides options for targeting, based on professional credentials such as job title and seniority. This makes LinkedIn a potent tool for B2B marketing when managed by Prohibition.

Pinterest

People are using Pinterest to save their thoughts. Which means the network, of course, leads to shopping and purchasing, but those transactions cannot happen immediately. Promoted Pins are called Pinterest ads. They just look like regular pins and act. The only difference is that you are paying for making a broader audience view them.

Other Popular Social Media Advertising Platforms Supported by Prohibition

● Traditional Networks
● Snapchat Advertising
● TikTok Advertising

● Influencer Marketing
● Brand Ambassadors
● Placements/ Sponsored Content

How we Set up a Successful Social Advertising Campaign

Having a good social media marketing strategy means getting your message out to the audience that cares about it most, in an environment where potential customers and clients already spend time. At Prohibition Social Media Marketing, we make social media marketing easy. Our goal is to increase the value of your business through online visibility by using our expertise to help you find success in social media marketing.

We Make It Easy

Ready to scale up your digital marketing? Prohibition helps you hit the ground running when developing a social media advertising plan. We’ve done the hard work for you. Prohibition provides everything you need to leap ahead in social media advertising, from templates and assets to recommendations on the ideal frequency of posts, to ad statistics and insights. Save hours of time with step-by-step campaigns that are proven winners. Get the edge your competition doesn’t have. Prohibition Social Media Advertising puts you on the fast-track.

Prohibition’s social media specialists are comprised of an experienced team of creative digital marketers. We work like a partner, and we will work as hard for your success as you do today. Whether you are just starting or planning on making the big move, our team is always there to help and support you along the way.

Don’t Waste Valuable Time & Ad Spend By Starting At Square One

Ready to scale up your digital marketing? We make the whole process, including the initial quote through to the end product, stress-free and straightforward. Our social media marketing solutions will help your company grow and dominate social media platforms!

Prohibition helps you hit the ground running when developing a social media advertising plan. We’ve done the hard work for you. Prohibition provides everything you need to leap ahead in social media advertising, from templates and assets to recommendations on the ideal frequency of posts, to ad statistics and insights. Save hours of time with step-by-step campaigns that are proven winners. Get the edge your competition doesn’t have. Prohibition Social Media Advertising puts you on the fast-track.

Yes, we can provide you a free, no obligation quote when you give us a call. Our service is guaranteed to be hassle-free, cost effective, and at your convenience.

How We Set Up a Successful Social Advertising Campaign For You

Prohibition’s social media specialists are comprised of an experienced team of creative digital marketers. We work like a partner, and we will work as hard for your success as you do today. Whether you are just starting or planning on making the big move, our team is always there to help and support you along the way. Our social media marketing solutions will help your company grow and dominate social media platforms! Let us help you build, manage and grow your social media presence. Excite and engage your next generation of consumers.

Paid & Organic Social Audit

Do you want to make sure that your campaigns are performing optimally? Are you using social media to reach existing and potential customers? Common tactics are ineffective at getting real, measurable results. A lack of experience often leads to a lack of results, wasting time and money.

For a social media campaign to be effective, it needs to be successful across the board. Measurement of any digital advertising campaign’s success is crucial. A paid social media audit helps identify opportunities allowing us to make the most of your budget across Facebook, Instagram and Twitter and other platforms. We’ll examine your current state, identify opportunities and recommend solutions using a combination of industry knowledge and data-driven insights/analytics.

Technical Setup and Maintenance

Want to get straight to the good stuff? Prohibition’s social media advertising is the answer. Prohibition is ready to help you design, develop and manage your company’s social media ad campaign., so you can go back to doing what you love. We have experience with all promotional channels of marketing and develop the best strategies to help achieve your goals for your company, whether it be Brand Awareness, Lead Generation, or direct sales.

We take on the entire process for you to enable you to work on your business, not in it. This service removes all of the hassles and guesswork.

Prohibition’s Social Media Advertising can help you create an ad that connects to your goals, is targeted to the right people, and sees success. Our ad creators have years of experience in running high-return campaigns, and we’ll make sure your ads go where they’re expected to. Our team will also monitor your ad performance and guide you towards a successful campaign.

Social Listening & Analytics: Better Data, Measurement and Reporting

Breaking through the noise with the right people, at the right time. We specialise in Social Listening & Analytics. Need data to support your next marketing campaign? Prohibition Insights 360 is a one-stop tool for social listening. With real time analytics, money-saving features and free tech support, Prohibition is here to help you take your social presence to the next level.

Social Listening provides real-time insights into what people are talking about on social media.
On any given day, some of the most influential people in your company are sharing with (or without) your information about your brand. Social media may not be able to show you the future, but it can certainly teach you about the present.

We can quickly isolate mentions about both your brand and key competitors or dive deeper to discover personalised insights, including those shared only between friends and co-workers.

There is nothing we do not utilise when it comes to social media advertising; the possibilities are endless with social media marketing acting as your advertising backbone.

Customer Personas Defined

Our integrated approach to social media advertising allows us to target individual customer personas based on their characteristics, as well as their location, age and interests.

It’s important to know why someone likes your product and what keeps them from being a customer. Understanding your customers allows our campaign managers to send focused content and specifically target the right groups of people to convert into customers. Prohibition carefully defines the client’s customers and how they think to provide them with the communications they would like to see without wasting their time or ad budget. For more information, see our Insights 360 service or request a sample report.

Lead Journey Optimisation

Do you want to reach more people, and do it for less money? Lead Journey Optimisation optimises the user journey from the first contact to conversion.

Prohibition is revolutionising the automation of social media advertising. We don’t just manage your social media accounts; we track and optimise the entire process of getting leads from social media. This is accomplished by intuitively connecting multiple different networks as well as using our custom technology to ensure you get the very best ROI from every penny you spend.

Publishing & Scheduling

Tell your story with Prohibition and let us do the rest. We’re here to support you by listening to your goals, providing insight about your brand and using all available marketing channels to build credibility for your product, service or message. Prohibition provides targeted, relevant social media advertising that drives measurable results. We use the right type of content, at the right time, in the right location to reach your target audience.

Prohibition helps you get better results from your social media advertising by analysing what works, why it works and suggesting actions that will improve performance.

Get Ahead with Our Social Media Advertising Services

Are you ready to take your business to the next level? At Prohibition, we can target any audience of interest, and your ads will be shown to users based on demographics, keyword searches, influencers in different social circles, and more. Advertising is an essential part of any business. But sometimes you don’t have the time or resources to manage your marketing, or you want to try out a new strategy, without risking your budget. That’s where we can help. We can develop and implement social media campaigns for you, engaging with your audience in a way that’s more likely to get them interested in your product.

Yes, we can provide you a free, no obligation quote when you give us a call. Our service is guaranteed to be hassle-free, cost effective, and at your convenience.

Social Media Marketing

  • Social Media Marketing StrategyRead more
  • Social Media TrainingRead more
  • Business to Business (B2B)Read more
  • Influencer Marketing Read more
  • Content Marketing Read more
  • Social Media Marketing Read more
  • Paid Social Media Advertising Agency
  • Persona Marketing Services
  • Prohibition launches Social Media Timeline for 2020

Brands That Trust Us

Why Choose Prohibition PR As Your Social Media Marketing Agency?

We have many years of experience handling projects within loads of different industries.

We pride ourselves in the work that we do – our work is a reflection of us, and we want to be great.

We see ourselves as an extension of your team, not just another social media agency. We are open and transparent with you at all times.

We love social! Our social media managers have been chosen to be part of our team because they all have one thing in common – they are passionate about the job they do!

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Prohibition launches Social Media Timeline for 2020

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Top five Tips for Optimising Your Facebook Ads Campaign

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FAQ’s

Should Social media adverts be designed for mobile?

More than 3.25 billion active social media users have a mobile device to access social networks.

This means that most advertisements on social media are displayed on mobile devices. Your mobile advertising will be explicitly designed for the small screen. Incorporate images on a pocket-sized computer which are easy to display. (Unless you want Desktop Placement directly, of course.)

Can You Test ads to optimise performance

Instant feedback is one of the significant benefits of social advertising. You can gauge a supported post’s effectiveness in minutes and follow up with advanced analytics reports. The best approach is to check with small audiences’ multiple advertisements to decide what works best, and then use the winning ad in the primary campaign.

Testing one ad against another is known as A / B testing to decide what works best and refine the plan. It is a vital part of the promotional campaigns on social media. We have a complete guide on how to do it right here: A / B Research for Social Media.

Do you Measure results—and report on them

Much like understanding the expectations before launching an ad campaign is important, tracking success is essential. These metrics tell marketers and client you what worked and what did not work.

A crucial aspect of proving ROI is to calculate performance and provide clear evidence about the benefit to the company (purchases, leads, and so forth).

The big social networks provide analytics that can help marketers calculate ad outcomes. Prohibition can assist clients with Analytics data and will report on insights to help clients make informed decisions.

How do you create a Social Media Marketing Strategy

Research your buyer personas and audience Determine which social platforms you’ll market on Create unique and engaging content Organise a schedule for your posts Analyse your impact and results.

What is Behavioural/Connection Targeting

Social media advertising platforms allow Social Media Managers to create user behaviour targeted lists based on purchasing habits and/or attempts, and the use of smartphones. With the targeted link, you can reach people who have a particular connexion to your website, app, community, or case. Both kinds of targeting consider past habits to help you assess intent. Offered via Facebook, LinkedIn, Twitter.

What is Custom targeting
Custom targeting allows Socia Media Managers to Upload a list of email addresses, phone numbers, user IDs, or usernames directly or via prospecting to a marketing list. Facebook calls this process custom audience targeting, while Twitter calls its list creation customised audiences. They are primarily based on the same concept. If you have a defined group of people that you would like to target, you can easily upload them and specifically target them (provided the social network can fit the data that you upload with the actual profiles)—offered via Twitter, Facebook.
What is “Lookalike” targeting
Lookalike Targeting the lookalike lets companies broaden their custom markets to attract existing, similar customers. Lookalike targeting can be a great marketing strategy for those companies seeking to acquire new consumers through social media ads. LinkedIn offered through Facebook.
What Is Paid Social Media Advertising
Paid social media advertising is relatively similar to traditional advertising in that it helps in improving awareness about your organisation/company’s products and or services. Paid social media is the means of displaying advertisements or sponsored marketing messages on popular social media platforms and targeting specific sub-audiences or demographics. Pay-per-click advertising (PPC), branded or influencer-generated content and display advertising are examples of paid social media.

Think of it like traditional advertising, such as a magazine ad or a billboard. With paid social advertising, your company/organisation pays to have your product or service put directly in front of potential customers based on general demographic characteristics and statistical profiles.
This allows marketers the ability to zero in on their intended audience to get your advert in front of users more likely to convert or engage.

What to Consider When Choosing Social Media Advertising Platforms?
With so many social networks and more emerging every year, it may appear challenging to determine where your social media advertising spending is best allocated. Choosing the wrong social media platform to advertise on could be a waste of precious resources. Each Social Media platform is different, has a diverse audience, and serves a different purpose. When considering which social networks to use for advertising, Prohibition look at which social platforms attract desirable demographics and perform well organically.
Should Social media adverts be designed for mobile?
More than 3.25 billion active social media users have a mobile device to access social networks. This means that most advertisements on social media are displayed on mobile devices. Your mobile advertising will be explicitly designed for the small screen. Incorporate images on a pocket-sized computer which are easy to display. (Unless you want Desktop Placement directly, of course).
Can You Test Ads To Optimise Performance?
Instant feedback is one of the significant benefits of social advertising. You can gauge a supported post’s effectiveness in minutes and follow up with advanced analytics reports. The best approach is to check with small audiences’ multiple advertisements to decide what works best, and then use the winning ad in the primary campaign.

Testing one ad against another is known as A / B testing to decide what works best and refine the plan. It is a vital part of the promotional campaigns on social media. We have a complete guide on how to do it right here: A / B Research for Social Media.

Do You Measure Results – And Report On Them?
Much like understanding the expectations before launching an ad campaign is important, tracking success is essential. These metrics tell marketers and client you what worked and what did not work.

A crucial aspect of proving ROI is to calculate performance and provide clear evidence about the benefit to the company (purchases, leads, and so forth).

The big social networks provide analytics that can help marketers calculate ad outcomes. Prohibition can assist clients with Analytics data and will report on insights to help clients make informed decisions.

What is Behavioural/Connection Targeting
Social media advertising platforms allow Social Media Managers to create user behaviour targeted lists based on purchasing habits and/or attempts, and the use of smartphones. With the targeted link, you can reach people who have a particular connexion to your website, app, community, or case. Both kinds of targeting consider past habits to help you assess intent. Offered via Facebook, LinkedIn, Twitter.

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