Social Media Marketing

10 Feb 2020

What is social media influencer marketing?

By Sinead Morrissey

Whether we want to or not most of us will have come face to face, or face to phone, with a piece of influencer marketing today. If you’re an avid social media user you’ll have become accustomed to picking out sponsored content, but if you’re not so influencer savvy you might need some guidance on what exactly influencer marketing is and how to spot it.

Influencer marketing takes the age-old celebrity endorsement and brings it into the 21st century. Influencers aren’t limited to simply the rich and the famous, they can be anyone, anywhere who has an established following. In simple terms, it’s getting an advocate to shout about your brand rather than doing so yourself. In a content driven world, brands will approach influencers and ask them to collaborate on promoting anything from a campaign, competition or product. This collaboration will include a variety of content on one or all of the influencer’s social media channels.

24 Jan 2020

Six social media trends in 60-seconds

By Will Ockenden

Social media advances at an incredibly rapid rate. Thanks to constantly shifting algorithms, what works this month might not work next month. Staying on top of it all is essential, otherwise you’ll be left behind. But as anyone in the industry knows, this can be a full time job.

However, here at Prohibition it is our job to stay on top of what’s new, and to make your life easier, so we’ve consulted our talented team of consultants, and come up with the absolute must-do trends of 2020.

18 Jan 2020

Responsible Influencer Marketing: the role of the PR professional

By Bryony Nuttall

Influencer marketing is at the forefront of an advertising revolution. Seen as one of the most persuasive forms of modern marketing, an increasing number of brands are turning to social media stars to market their products and services. However, recent years has seen numerous brands and influencers caught up in legal proceedings and fines due to the non-disclosure of paid and gifted endorsements. As a growing and integrated part of social media and PR strategies, it is important professionals in the industry are aware of their responsibilities and ensure their brands are compliant with laws and advertising standards.

07 Jan 2020

Four brands with a stand out Twitter presence

By Abbey Gray

In the age of the tech giants, social media is thriving. People find communicating with one another around the world as easy as tapping your screen (quite literally). With this in mind, brands have found it essential to have an established online presence to retain their audience’s attention and stand out from the crowd.

18 Dec 2019

How universities should use social media channels as a tool to engage and entice prospective students

By Polly Robinson

One of the easiest and most effective ways to engage with and influence students to attend your University is to be present and active across a variety of social media platforms. In recent years, social media platforms have become a tool heavily leveraged by universities in driving student recruitment.

If you want to appeal to prospective students you have to be active in places where they spend the majority of their time. For this reason, universities have increased their involvement across such networks to gain a dedicated community it can engage with on a one-to-one basis through expressing daily life, advice and further information. Here’s how social media can not only be useful for prospective students but can also help drive recruitment.

13 Dec 2019

Top five tips to improve Facebook engagement

By Victoria Carlin

Keeping up with Facebook’s ever-changing algorithms and ensuring you’re not only delivering the right kind of content for your audience but posting at the right times isn’t always the easiest of tasks, but we’re here to break it all down to help you really crack social media content on Facebook. Here are our top five tips to help with maximising Facebook engagement.

11 Dec 2019

It’s the most wonderful time of the year! A look at some of the best Christmas adverts for 2019

By Abbey Gray

Christmas adverts hitting our screens mark the start of the festive period and it’s always highly anticipated what some of our most-loved brands will do each year for theirs. From a classic red truck, to lovable characters and heartwarming stories – they always put you right in the festive mood! We’ve taken a look at some of the Christmas adverts that have been released for 2019 and have taken social media by storm this festive period. Here’s our thoughts:

19 Nov 2019

Breaking the cycle of illiteracy with Emerald Publishing

By Victoria Carlin

When an opportunity to work on a campaign with important social issues at the heart of it comes along, we jump at the chance to be a part of the process at Prohibition! That’s exactly why we were thrilled to have been asked to work on Emerald Publishing’s latest campaign to tackle the issues of illiteracy around the world.

Emerald Publishing wanted to raise awareness of the global issues surrounding adult and childhood literacy, using a campaign to highlight the intrinsic link between literacy rates and the consequences of these later in life, with International Literacy Day as our catalyst and launch date.

28 Oct 2019

Our 8 step-approach to nailing your content marketing strategy

By Victoria Carlin

In today’s ever-crowding market, it’s becoming increasingly difficult for brands to stand out: with 3.5billion Google searches happening each and every day, and only 5% of all branded content getting the lion’s share of consumer engagement, marketers need to consider tactics with longevity, and this is where a kick-ass content marketing strategy comes into play.

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