Social Media Marketing

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The Prohibition Seven Days of Social

3256859352_cf35412c5f_zFast moving, always adapting and often controversial, social media is an area where many of us have divided opinions. We like to keep our ear to the ground in the social media world, and as the week comes to an end, we’ve put together a few of our favourite pieces of social media content from around the web that you might not have spotted.

 

  1. “Can we auto correct humanity?”
    by Prince Ea (@PrinceEa)
    By far the biggest hitting and most shared piece of social media content of this week (over three million YouTube views) saw musician and rapper Prince Ea take to the camera in a thought provoking video, assessing how social media and modern technologies are leaving us less connected with our ‘friends’ than ever before.
  1. “ I didn’t actually wake up like this (and other Instagram confessions)
    by Amelia Olson
    We’re dubbed the ‘selfie generation’, but are the self facing snaps just an expression of vanity? In this article, Amelia Olson argues that selfies are not a self-obsessed or narcissistic expression, but that Instagram and other social media platforms that allow us to adjust our appearance through brightening effects and filters only contribute to our appearance insecurities. As does the marketing of makeup brands to encourage the public to look ‘photo/TV ready’.
  1. Fortune’s 55 most influential women on Twitter”
    by Caroline Fairchild (@CFair1)
    Social media is a powerful tool, especially for influencers, and with Twitter being the network of choice for some of the most powerful leaders in government, business and industry throughout the world, maintaining a strong Twitter presence has never been more important. If you’re looking for key female influencers to follow on the network, this is Fortune’s definitive guide to the 55 most influential women on Twitter
  1. “23 Tools and Resources to Create Images for Social Media”
    by Kevan Lee (@kevanlee)
    Social Media is all about engagement, especially when it comes to managing a community for a brand or business. Sharing interesting and engaging graphics is proven, especially on Facebook, to drive reach and increase your audience. However, the success of a post often depends on the make-up and design of an image. This week, our fourth piece of social media content provides one of the most the definitive guides available when it comes to social media image resources.
  1. Teens are officially over Facebook
    by Caitlin Dewey (@caitlindewey)
    We all know the Facebook story, created in a university dorm room, coming from nowhere to take the social media mantel from MySpace and within ten years, it’s arguably the most renowned business in the world. We all love to forecast the future of the most prevalent social network, and in this article, the Washington Post’s Caitlin Dewey looks into the trend for teenagers to stray from the site, in search of more engaging content, from the likes of (Facebook owned) Instagram.
  1. 5 Ways to Use Metrics to Improve Your Social Media Marketing
    by Debra Eckerling (@WriteOnOnline)
    Gone are the days when a brand’s social media absence could be glossed over. In the modern, online age, it’s expected that a reputable brand will possess an engaging online presence. With social media marketing being as important as ever, and most if not all brands now taking on newer and more innovative social accounts, it’s important to keep track of those important metrics that showcase just how effective your presence online is.
  1. YouAreWhatYouLike: Find out what algorithms can tell about you based on your Facebook account.
    by Jennifer Golbeck (@jengolbeck)
    Social media users now number more than 1.4 billion—more than half of the Earth’s Internet-using population. We share a lot of information on social media, but it turns out we are sharing far more than we think. Seemingly innocuous information, when analyzed against tens of thousands of other profiles, can reveal secrets you never intended to share.

 

Photocredit: CC image from Rosaura Ochoa via flickr.

Are Snapchat priming their service for advertising with live stories?

Snapchat is becoming big news. Despite being only three years old, the popular ephemeral photo-sharing app has taken off in a big way, and has already rebuffed a lucrative take-over bid from Facebook, seen its user numbers rocket and has now been valued at over $10 billion.

SnapchatLogoWhilst many see the Snapchat service as something for the younger generations (46% of teens in the UK use the app), the service does hold an impressive market standing within the general population of the UK, with almost eight million users.

Despite the clear and growing success of the ‘dancing ghost’ app, at face value, Snapchat doesn’t seem like a particularly viable commercial model.

In the ever competitive app market, companies who boast a unique offering can’t afford to stand still and stagnate. Since launching in 2011, the app has seen regular updates, implementing a number of new features. From the 2013 introduction of ‘stories’, which are available to view for 24 hours, to the more recent implementation of a chat and ‘live video feed’ feature. It’s this constant progression from Snapchat that results in competitors, of which there have been a few (Bolt, Slingshot), being unable to catch up.

Snapchat-Our-StoryHowever, it’s their most recent creation, ‘Live Stories’, which will arguably carry the most importance to the app going forward. To those unaware of this latest progression, ‘Live Stories’ commenced at the 2014 World Cup Final. The new function allows people within the proximity of an event to upload photos and videos to their story (as usual), however these stories are then broadcasted around the world, to all users, under the guise of the live event feed. For the World Cup Final, the feed of videos documented the build up, match and post game activities at the Maracana in Rio de Janiero,  with highlights including Lionel Messi being filmed walk within yards of fans at the stadium.

Since the initial launch of the feature, Snapchat has rolled out the service at a much higher frequency, with live chronicling of New York’s Electric Zoo music festival, the launch of the 2014 college football season for the Oregon Ducks, New York Fashion week and, most importantly, the Apple launch conference from Cupertino, California.

It’s this most recent use of the ‘live’ function which may see Snapchat finally take steps towards commercialising the service for revenue. Whilst the Cupertino Live feed didn’t seem overly advertising led or Apple driven, the service could easily be utilised in the future for advertising, especially around events.

Whilst for the time being, it appears that Snapchat’s live function is simply being used as yet another quirky addition to the ephemeral photo sharing app; with big money backers now behind the project, it will be interesting to see how long it will be before the ‘fun’ social network makes serious moves in order to start bringing in sizeable revenue.

Prohibition delivers innovative social media ‘tweet shop’ for national housing organisation Keepmoat

Last month, we were lucky enough to work alongside Keepmoat, one of the national market leaders in sustainable community regeneration and housing, to help them to stand out at key industry trade show, CIH, held at Manchester Central.

Briefed by Keepmoat to make its presence at the conference stand out amongst the crowd, we were tasked with creating something to differentiate their event stand from competitors at the event, and achieve a measure of event amplification which would make the organisation stand out in terms of visibility.

Through taking a strategic approach to social media, we created a blend of exciting stand themes, and event commentary which increased the footprint of Keepmoat’s stand, in turn driving footfall and creating a real buzz around the company’s offering.

The strategy we undertook centred around a ‘Tweet-Shop’ on the Keepmoat stand, which gave CIH visitors the opportunity to pay for multiple food and drink items by simply tweeting. Creating a large presence in the social media sphere, the stunt succeeded in providing online visibility of Keepmoat’s presence at the event, prompting social media users to head to the stand and promote it.

In addition to encouraging guest participation in the tweet shop, we worked throughout the event to provide a live commentary of goings on inside Manchester Central, letting interested followers on Twitter know of keynote speakers and demonstrations taking place at the Keepmoat stand.

Brief flings: How social media is becoming more short-term

Social networks were never really meant to be long-winded. Twitter has and probably always will limit its users to the SMS-style 140 characters; Facebook cuts statuses off mid-paragraph and encourages you to ‘see more’ instead of displaying the whole thing and TL;DR (too long, didn’t read), a phrase originating well over a decade ago on Usenet forums is now wildly popular on Tumblr, Instagram and just about any other social network.

Nowadays however, things are more ephemeral than ever. Not only are social networks curt, but so are news websites and apps. Look no further than popular mobile apps like Snapchat and Jelly; on the former, communications last for a few seconds and vanish forever and the very format of the latter is based on brief queries and short communications between virtual strangers.

It’s not just apps and social media either. Websites like Upworthy and ViralNova are popular for their short, snack-sized listicles populated with vibrant images and simple explanations. Even more sober outlets post their more extensive articles with the hashtag #longreads often attached to discriminate them from the quick-fire journalism that has become the norm.

This is an important development for PR and marketing, because it means that keeping things brief is more important than it ever has been. A snappy pitch is a simple task for most PR pros, but a snappy pitch that will stick in a consumers mind long after they’ve clicked on one hundred other links isn’t at all.

 

Social Media: 3.0 is the collaborative economy here’s why

Just as marketers and PRs were finally starting to get to grips with the growth of social media, the landscape has quickly shifted again as new media and technologies have begun to add another string to their ‘network society’ shaped bow.

Conventionally, the use of social media has revolved around the sharing of media and ideas thanks to the rapid development of the internet which has come a long way since the dial up connection and Alta Vista search engines of old. In fact, it’s this progression which has seen a continued growth in society which has resulted in a recent move from the information age, to the social media age and now into the age of the recently announced collaborative economy3971813137_ce72d9a3d8

Defining an age which has only recently started to emerge can be difficult as it hasn’t perhaps had long enough to develop a distinguished identity, however in essence, the collaborative economy is a term used to describe the way that products and services can be delivered en mass using the same social channels previously used to communication.

One of the pioneers in this new age of digital consumer technologies is popular industry analyst Jeremiah Owyang who is actually responsible for coining the term the collaborative economy, also known as the sharing economy. In his report on the collaborative economy, Jeremiah said:

“Social technologies radically disrupted communications, marketing, and customer care. With these same technologies, customers now buy products once and share them with each other. Beyond business functions, the Collaborative Economy impacts core business models.”

Like so many of these new digital phenomena, it is built on a simple concept but one that carries with it much depth and capability. Realising that companies may need a helping hand in understanding this notion of sharing and people power, Owyang founded Crowd Companies, an organisation whose focus is to steer people and companies through the collaborative economy. This reminds me of the Word-of-Mouth-Marketing Association WOMMA and when that was created. I helped publicise the UK version of (Womma) way back in 2007 and we helped to set up the guidelines for Word-of-Mouth Marketing in this country. The truth is these emerging sectors do need somebody to help steer them in the right direction. The organisation’s mission statement lists the bringing of “empowered people & resilient brands together to collaborate for shared value” and it’s this idea of empowering people which is so important to the cause.

In the UK we need to accept we are always around 2-3 years behind the US at adapting ourselves to these new ways of thinking. The collaborative economy enables people and enterprise, especially small start-ups, to create and share goods and services thanks to the capabilities of digital technologies in a way which allows them to compete with big business.

One of the most prominent examples of a start-up using the sharing economy to its advantage is Airbnb. Airbnb provides an online platform for people to rent out spare rooms or empty houses without the need of a physical environment provided by an intermediary. After being founded in 2008 in San Francisco, Airbnb now connects people in more than 33,000 cities from 192 countries and on a good day will provide placements for more than 200,000 people a night. Numbers such as these just go to show the power of social connections and the way social media can undermine long established business models and firms, like in this case the Hilton.

Perhaps the most ‘Tomorrow’s World’ like and certainly most impressive example of the collaborative economy is brought about thanks to the creation of the 3D printer. This incredible piece of printing technology, which is slowly becoming more viable for the (somewhat) average consumer, allows people to design and create remarkable objects and then share these online for free. . I love the concept of 3D printers and Formula One teams have been using them for years to print out new designs across the globe so when they are racing in Japan they don’t need to fly the parts from the UK to Japan – a brilliant idea. It also has the potential to completely reshape the manufacturing industry with the field of prosthetics already being impacted as well.

There are lots of ways that businesses can harness the collaborative economy and benefit from its capabilities and potential as they look to utilise this new social shift. The first is by seeking profit that can’t be quantified. Companies are looking to contribute more than just profit to the economy and this sharing ideology allows them to do just that. Rachel Botsman, social innovator and speaker, says: “the currency of the collaborative economy is trust”, and businesses must learn to become more humanised in order to take advantage of this social age.

Another way in which it can be made the most of is through the maximising of resources. Lisa Gansky, entrepreneur, investor and author says: “access to goods, services, and talent, triumphs over ownership.” So rather than trying to swim against the tide of these new business models, corporations need to work with them.

A little closer to home, one of the more recognised brands here in the UK, B&Q, has itself realised the impact of the collaborative economy and has tried to use its resources to work with it via Streetclub. The aim of Streetclub is to bring back a sense of community and it’s a way to connect neighbours via a private ‘online community notice board that’s easy and safe to use.’ It hopes to provide an online setting where a neighbourhood can talk, share, plan and be altogether more social. streetclubFor B&Q, this allows them to maximise their resources and provide opportunities which enables them to form a relationship with these small communities. All of these new ways of communicating and working together take me right back to Dell Computers and its Ideastorm which allowed customers to provide ideas and the best idea as voted by the community became an actual product or service giving the power to the community.

It’s also important for brands to be aware of the power of crowds in a time where organisations are yearning more and more for innovation, the benefit of looking outwards should not be underestimated. Owyang predicts that over the next decade crowds will begin to operate like a company and could eventually even grow to be one as the lines between employee and customer continue to become exponentially blurred. It’s not really that new though as web developers are doing it every day working with teams based all over the globe – it’s just a different way of connecting, working and thinking.

So as new media socialises the world and restricts the necessity for physical environment, small businesses and marketers have been given a helping hand to compete with industry giants. People have become empowered to make and share their own goods and if big blue chips wish to remain relevant they must engage in already proven social strategies and cooperate with the communal sphere. Failure to do so could see them ostracised as trends seem to point towards a future in which a collaboration between the crowd and companies could be the key to economic success. I certainly think this is the start of more and more collaborative projects and if you are not involved you are going to miss out.

Photo Credit: Marc_Smith via Compfight cc

Social Media Fail Examples

It’s easy for the average Joe to express his opinions nowadays. If you’ve got yourself a Facebook or Twitter account you can comment on absolutely anything you like and the chance is someone will see it. This being said how many arguments are started on Facebook or Twitter? How many comments are deleted? And how many times have people flat out dropped the ball by accident? Don’t worry, unless you’re an influential figure most likely those mistakes you make on social platforms will be forgotten in a week or so. Better yet, you’ve got your head screwed on and you know what not to say online. But some people however are not so smart, and others have made a pretty big mess of things online, not just for themselves but for their respective employers too. Ouch, social media: How to do it wrong!

Amy’s Baking Company Facebook Meltdown

After making an appearance on Gordon Ramsey’s ‘Kitchen Nightmares’ the baking company received a lot of negative feedback from the always kind social media users. Their response? What every American baking company would do right? Hit caps lock and unleash the cracken upon those who have wronged them. In memorable fashion the two owners took to Facebook to tell everyone how wrong they were in a particularly angry manner. “WE WILL THRIVE! WE WILL OVERCOME!” sounds a lot like a trademark cartoon villain’s: “you’ll see, you’ll all see!”

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Tesco Horsemeat Scandal

In the midst of the huge Tesco horsemeat scandal of early 2013, Customer Care managed to tweet the message below. Que a huge social media uproar. Accidental or not, Tesco really should have been triple checking before sending their tweets during a PR crisis of this size.

tesco horsemeat

 

The Inquisitr, against Cancer! (For 500 likes)

The Inquisitr says that to show that you wish Cancer didn’t exist, you and 499 other people must like their post within an hour. Otherwise you’re a monster, obviously. It is this kind of social media mess up that makes the company look incredibly insensitive even when they’re trying to appear caring. By hunting for the all-important likes they’re essentially using Cancer, a heart breaking disease that affects so many people to promote their own posts on social media. Shameful.

inquisitr

 

Celeb Boutique not doing their research

Online store Celeb Boutique failed to do their research before mindlessly tweeting that Aurora was trending because of their Kim K inspired dress. In reality it was because of a tragic shooting in the area. This saga was huge deemed a huge mess up on behalf of Celeb Boutique’s PR team coming across as incredibly insensitive and a bit idiotic.        

celeb boutique

Do you have one to suggest?

Top Tips: Advanced community management Seminar

Early last Thursday morning, the Prohibition PR team travelled to the Yorkshire Sculpture Park to host a special breakfast seminar on advanced community management as part of our Social Media Training Series.  A variety of business and marketing experts from all over the country came across to evaluate their current digital and social media strategies and, more importantly, to find out how to adapt and improve them.

Prohibition PR founder Chris Norton led the session, in which he covered all areas of strategic community management; from the effective use of social media for business, to making full use of specialist insights tools to measure online success.  The main focus of the presentation was to offer a genuine insight into how to turn online ‘fans’ and ‘followers’ into real customers – a concept with which many businesses still seem to struggle with.

After refreshing with a quick tea break and a huge bacon sandwich, Julia Dettler from Search Laboratory took to the stage with her presentation on SEO and best practices in corporate blogging.

The issues raised in the seminars obviously resonated with the audience, because following the session; we had some really interesting questions and discussions.

If you missed out on this event, you can watch the full presentation here on our YouTube channel and if you have any questions, just contact Emily on 0845 519 6942 or you could go really crazy and actually tweet us.

The Best Social Media Tools for Content Marketing and Search

In this article the brilliant Paul O’Brien discussed the influence of social media on search engine rankings and highlights a number of tools which can be used to help bring some strategic focus to your content marketing programmes.Organisations often struggle to understand the relationship between their website content and social media. They have almost all embraced content marketing in the last 24 months and at this point you’d be hard pressed to find a business that isn’t interested in social. Nonetheless, the specific relationship between these two disciplines is hazy at most companies. How do these two critical elements play a symbiotic role in your marketing mix?

In a recent Forbes article from contributing author Jayson DeMers, Founder and CEO of AudienceBloom, the keys to content marketing and optimisation were reinforced as being no more complicated than building a quality experience, earning industry validation, and creating satisfied customers. In SEO parlance, for those of you trying to figure out the mysteries of search engine optimisation, showing up prominently in search results is as simple as unique / quality content, links from credible and related sources, and social media coverage from your advocates, influencers, and customers.

The Principles of Search Engine Optimisation

Over the past decade and more, search engines have engaged in a constant tug-of-war with the search engine marketing industry. In the nascent years, marketers learned how to leverage link building and content, replicated across dozens or even hundreds of different owned domains, to capture as much of a search results page as possible. As search engines evolved to understand when these tricks were taking place, web developers and marketers uncovered different techniques to hack their way into search results: keyword stuffing, buying links, and other “black hat” methods.

At the end of the day, Google and other search engines are trying to do one simple thing – to deliver the best search result possible. An engine like Google simply wants to be comprehensive and relevant while delivering the very result that you expect to find. The easiest way to understand how to optimize your content is to appreciate Google’s own goals and align your tactics accordingly.

In more recent years, Google has accomplished this with localisation and personalisation of search, improving the likelihood that the result you see is the result appropriate to where and who you are. But even understanding personalisation and localisation, businesses and websites are still struggling with creating the ideal content experience such that Google knows where and when to present them.

Consider the reason for this challenge from the search engines’ perspective.  You can create quality / unique content and you can earn links but if businesses can buy or barter for links, links from websites to your site lose their credibility. To ensure the ideal search experience, the engines need other indicators of the relevance, popularity, and merit of a businesses’ website and content.Over the past few years, social media has increasingly replaced links as that indicator. The fundamentals haven’t changed: a quality experience, industry validation, and satisfied customers – rather Google has increasingly learned how to validate the quality of your site by referring to the opinions of your customers more than links from websites: social media coverage from your advocates, influencers, and customers. That begs the question, are you leveraging social media to help support your content?

The Evolution of Social Media Marketing

DeMers captures simply the role that social media plays in supporting your website and how search engines interpret that role:

  1. Interact in social media channelsGet out there and get connected. All too often, businesses expect social media to deliver customers or to serve merely to engage with them.  And while it is capable of that, you have the wrong understanding of social media if you’ve ever said about your business, “We’re not on Facebook because our customers aren’t there.”  Your engagement with social media channels helps search engines interpret the popularity of you, your business, and the content you create.  Simply put: you will get more customers through your website BECAUSE you are on Facebook, than you will from Facebook itself.
  2. Build your brandBuild word of mouth that gets you customers, mentions, and links. The challenge with expecting Twitter to result in customers is that it’s only likely to do that, at any meaningful scale that warrants your attention, when you have thousands of followers.  But when you consider what those followers, fans, and re-tweets, mean to potential partners, investors, and customers in their evaluation of your brand, you can see how social media influences their opinion.  The same influence is true of your content and where you rank on Google – if your brand doesn’t exist where your fans, as well as customers, can be found, how can search engines infer the strength of your brand?  Then, have you considered the implications relative to your competitors who are there?
  3. Generate social signals by making content easy to shareMake it easy to share your content.  As often as you think of how to improve your website’s conversion rate, you should be asking if you’re making it just as easy for your audience to share you brand and it’s content socially and encouraging readers to do so.
  4. Have a platform strategyWhat platforms are going to be the most effective for you?  Ever notice those sites that have a dozen share buttons?  They’re on Google+ , LinkedIn, Twitter, Facebook, Pinterest, YouTube, Tumblr… even Foursquare and Yelp.  Does anyone actually click all of those??  And how can you possibly participate in each social network??  You don’t need to be everywhere, you need to be somewhere.  Understand how Facebook and Twitter work and engage where it makes sense for you and your business participate.  You aren’t sending the right signals to search engines if your audience loves you on Pinterest but you aren’t even there to acknowledge your fans.  There is no harm in ignoring Twitter to dedicate your attention to Google+
  5. Think Google+: Still doubt the importance of social media in content optimisation?  DeMers adds that, “Google has been explicit that social signals play a role in its algorithm.” Twitter and Facebook matter some, but the network that carries the most weight is Google+. Have a + profile connected to your site and spend time building your Google+ audience.

How on earth do you do that?

Social Media Marketing Tools for Content Optimisation

Defining Real Time Marketing

According to Catalyst Search Marketing, those mug shots you increasingly seen next to some search results, deliver a 150% increase in clicks on YOUR search results.  Getting your face there isn’t an SEO technique, it’s a result of Google+

AUTHORSHIP

Introduced a few years ago by Google, the first social media tool you must learn about is called Google Authorship.  It establishes legitimacy of your content, as well the author(s), by linking Google’s social media, and the fans and social engagement there, with both your brand and the content author (be that you or someone else).   This isn’t too hard to set up, you start with a Google+ Profile and add a tag to your website.  Adding that tag can be a little complicated, so start here and give yourself some time to figure it out (or tweet me and I can steer you in the right direction).   If you’re using a content management system (CMS) like WordPress, which you should be, this is pretty simple.

The next great tool to consider was introduced to me by Shawn Collins, founder of the Affiliate Marketing Summit.  Getting a little more technical than you might want/need, Collins discovered KnowEm which analyzes not just your Google+ setup but social graph markup (as it’s called) in a report that also give you some insight to traditional search engine optimisation.  A quick run through of your website by KnowEm and you’ll have some intel on how to proceed with Google-like integration of Twitter, Facebook, and other networks to ensure your content gets the most out of social media integration.

SOCIAL SEARCH TRENDS

Now that we have you integrated, consider how you can leverage social data to explore industry trends and keywords related to your business.  The Dachis Group platform is unmatched at doing this for your brand and related terms, competitors, and products. You may want to complement it with other applications as well, one I like is SocialMention’s free tool.  With SocialMention, you can get an indication of basic sentiment and the top social keywords associated with a query and optimize your content using the terms that are hot.

SOCIAL SHARING

The last most important tool to embrace is that which enables your readers to share content. Stay away from the laundry list of share buttons or the plugins that present your audience with every network imaginable. Remember your platform focus, encourage your readers to share content where you participate most. The best way to do this is to add the code for the specific network on which you want content shared. Let’s focus on the big three and if you prefer another network, I think you get the idea: Google +1Facebook Like, and the Tweet button.

Another often overlooked resource for capturing the credibility of social sharing are your own employees. By definition every company is composed of people and you’d be hard pressed to find any of them inactive on social channels. If you can efficiently activate those individuals as amplifiers of your content, you can reap major rewards in your search rankings. The Dachis Group Employee Advocacy platform module is designed to explicitly do just that.

Conclusion

Social media marketing has become a critical path to content optimisation and no longer can you think of SEO alone in optimizing your website. Much like Google’s own goal, delivering the best result possible, content optimisation is as simple as delivering the best online experience possible, and the pervasiveness of social media means that business have to embrace the social media tools that ensure Google treats you right.

This article was originally posted here, we are thankful to Paul for letting us repost it to share it with you.

Top Tips for a successful Work Experience in Public Relations

Prior to my internship with Prohibition PR, I had no idea what Public Relations was and how it worked. Having gained three months experience now, I am amazed at how much I have learned in such a short period.

Here is my list of tips that I have learnt from working with the Prohibition team:

– Firstly, to succeed in PR you need to have excellent written and verbal communication skills. Be it writing a press release, a blog or presenting a proposal, they are not just needed in Public Relations and Social Media, but this applies to employment in general.

– Ask questions. When you start work in the industry, you’re bound to not understand everything, so it is vital that when you’re stuck, you are prepared to seek advice. To really understand the business you need to be able to confidently ask questions.

– Be pro-active. PR is a competitive business where people need to be quick thinking, they need to have the ability to produce ideas when under pressure.

– Prepare. Before you even step into a PR firm, buy The Social Media Handbook as this will give you a good base of knowledge to help you get ahead of the game on the social media and digital side of things.

– Understand the importance of your clients. They are the core of business, so keep them happy!

– Make the most of social media. An immensely powerful channel, working at Prohibition PR I created several blog posts including one about the effects that social media has had on the music Industry, which was shared in loads of places including on the official CIPR website.

– Try and grasp the techniques of how to write a good strong blog article. Develop and have a good eye for a story and understand the nature of the PR agency you’re working for and what stories are best suited to them and their clients.

– Don’t be afraid to make mistakes. See it as a trial run and a place where making mistakes is allowed.

Work experience is a great way to prepare for the working world and broaden your knowledge, so make the most of it!

How Stipple on Facebook will help your brand

Companies’ use of Facebook will benefit greatly from the recent news that Stipple, the interactive picture app that allows us to add greater detail to images, has finally teamed up with Facebook.

Facebook's example of how to use StippleWith online marketing having been around now for a number of years, companies are always needing fresh and exciting ways to attract new customers. This could be one such method to attract greater levels of traffic to their social media and website pages.

Whilst a lot of the general public will be unaware as to what Stipple is, online marketers are fully aware of its benefits. Let me give you a quick introduction into how it works:

Those who upload a picture can insert interactive content on top of it, which others can then access by hovering over a particular part of the image. Examples of the contents include videos, brief snippets of text, or a contrasting imFacebook has a page demonstrating how to use Stippleage to highlight differences.

When hovering over a picture of food, such as the picture above, a text box could pop up describing the ingredients or recipe. This means that, rather than having to read through a block of text, the important details are easy to access and understand.

Quick, concise and informative pieces of information will mean that users can find out what the businesses’ message is much faster than with a block of text.

Let’s be honest, people who go onto social media sites and then the pages of companies, are not going to want to sit there and read massive blocks of text which will bore them and even put them off the product. By using Stipple, companies can now send out their messages on Facebook through engaging pictures, a much more attractive channel.

Stipple on Facebook is without question a bonus for brands as it makes it much easier to market yourself through pictures and interactive content and we all love a cool picture.

What do you think to the idea of Stipple? Do you think brands are going to be all over it in the next few months or is it just another flash in the pan?

Photo credit: Free to use from pixabay.com