Tag: Social Media Marketing

Influencer marketing is a strategy that most brands utilise as part of their communications in order to promote a product, raise brand awareness or to convey a message It can be highly successful when influencers align with brands and portray the...

Inspired by the Sunday Times Good University Guide 2021, we've compiled our very own whitepaper looking at universities across the UK that are the most influential on social media The report explores how the rankings translate to the world of social...

Social media advertising is a powerful way to communicate your brands products, key messages and services to a wider audience It can allow you to target people with a genuine interest in what you can offer and will in turn, lead to increased...

Social media platform Instagram announced late last year their intention to start hiding likes on users posts Their thought process behind this is to encourage people to focus more on the content that’s being posted, instead of being concerned and...

Influencer marketing has fast become one of the most trusted, reliable and engaging ways for brands to market various products, services and key messages Influencers already have an established and engaged audience who trust and value their opinion...

LinkedIn is a platform that's exclusively tailored for a more B2B community and is used by millions of users every day to connect with others, build relationships and share business news Like all social media networks, the platform is always...

With social media now a well established tool for businesses, and a huge part of day-to-day life for most people, it is more important than ever to ensure your business or brand maintains a presence, keeps up to date with all current trends and...

Influencer marketing has taken the world of social media by storm Almost every brand now has a dedicated section within their marketing strategy for influencers and it's not surprising why Influencers can be a really powerful way to convey your...

Influencer marketing has been around for the best part of a decade now and initially, it wasn’t clear how big of an impact it was going to have on both brands and consumers Looking back, it's hard to believe it would be as successful and...

It’s no secret that video is champion content when it comes to social media With social video generating 1200% more shares than text and image combined, this social media trend continues to dominate platforms and is helping companies improve brand...