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Social Media Marketing

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28 Apr 2019

Community management – why social media has to be more than just posting

By Abbey Gray

What is community management and why is it important?

A community manager is responsible for advocating a brand on social networks. They actively go out of their way to engage with followers, potential customers and brand advocates. They are responsible for the brand’s reputation and increasing its presence online.

So, why is this necessary and important? Strong community management and online presence leads to increased awareness of the brand, higher engagement and more engaged followers. Here’s some advice on how to get started:

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19 Jan 2019

Ways AI will change the PR and communication landscape within the next ten years

By Ella Sykes

Thinking beyond AI’s direct impact on ‘me’

The idea of artificial intelligence and its relevancy to PR isn’t exactly a new topic for PRs. In fact, it’s something we’ve been considering ever since the big social media brands started tinkering with algorithms, and the concept of being able to digitally manipulate audience exposure became ‘a thing’. But, how often do we consider it as a wider influence. Thinking outside of the box in terms of ‘how will this impact me’, and broadening the conversation to, ‘how much will this impact my clients, and their offering, and the way their customers interact and engage’.

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10 Oct 2014

The Prohibition Seven Days of Social

By Emily Moult

3256859352_cf35412c5f_zFast moving, always adapting and often controversial, social media is an area where many of us have divided opinions. We like to keep our ear to the ground in the social media world, and as the week comes to an end, we’ve put together a few of our favourite pieces of social media content from around the web that you might not have spotted.

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07 May 2014

Brief flings: How social media is becoming more short-term

By Emily Moult

Social networks were never really meant to be long-winded. Twitter has and probably always will limit its users to the SMS-style 140 characters; Facebook cuts statuses off mid-paragraph and encourages you to ‘see more’ instead of displaying the whole thing and TL;DR (too long, didn’t read), a phrase originating well over a decade ago on Usenet forums is now wildly popular on Tumblr, Instagram and just about any other social network.

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05 Dec 2013

Social Media Fail Examples

By Natalie Richmond

It’s easy for the average Joe to express his opinions nowadays. If you’ve got yourself a Facebook or Twitter account you can comment on absolutely anything you like and the chance is someone will see it. This being said how many arguments are started on Facebook or Twitter? How many comments are deleted? And how many times have people flat out dropped the ball by accident? Don’t worry, unless you’re an influential figure most likely those mistakes you make on social platforms will be forgotten in a week or so. Better yet, you’ve got your head screwed on and you know what not to say online. But some people however are not so smart, and others have made a pretty big mess of things online, not just for themselves but for their respective employers too. Ouch, social media: How to do it wrong!

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23 Sep 2013

The Best Social Media Tools for Content Marketing and Search

By Chris Norton
In this article the brilliant Paul O’Brien discussed the influence of social media on search engine rankings and highlights a number of tools which can be used to help bring some strategic focus to your content marketing programmes. Organisations often struggle to understand the relationship between their website content and social media. They have almost all embraced content marketing in the last 24 months and at this point, you’d be hard-pressed to find a business that isn’t interested in social. Nonetheless, the specific relationship between these two disciplines is hazy at most companies. How do these two critical elements play a symbiotic role in your marketing mix?
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