Tag: Social Media Marketing

Although last month was the shortest in our yearly calendar - the world of social media has not fallen short! There's been a whole lot of new updates and trends to keep marketers on their toes for a little while Within the space of 28 days,...

Working with influencers is an effective way to reach and engage with target consumers and is something that most brands include within their social media marketing strategy This is because influencers have a trusted, engaged audience who view them...

If there’s one thing to learn from the first month of 2021, other than how hard it is to stick to Dry January during lockdown, it’s that despite the feeling like the world’s come to complete a stand-still, the land of social media never stops...

Influencer marketing is an incredibly powerful way to promote your product, shout about a service or to increase brand awareness amongst consumers There are two main types of influencers, a macro-influencer and a micro-influencer The key differences...

Influencer marketing is a strategy that most brands utilise as part of their communications in order to promote a product, raise brand awareness or to convey a message It can be highly successful when influencers align with brands and portray the...

Inspired by the Sunday Times Good University Guide 2021, we've compiled our very own whitepaper looking at universities across the UK that are the most influential on social media The report explores how the rankings translate to the world of social...

Social media advertising is a powerful way to communicate your brands products, key messages and services to a wider audience It can allow you to target people with a genuine interest in what you can offer and will in turn, lead to increased...

Social media platform Instagram announced late last year their intention to start hiding likes on users posts Their thought process behind this is to encourage people to focus more on the content that’s being posted, instead of being concerned and...

Influencer marketing has fast become one of the most trusted, reliable and engaging ways for brands to market various products, services and key messages Influencers already have an established and engaged audience who trust and value their opinion...

LinkedIn is a platform that's exclusively tailored for a more B2B community and is used by millions of users every day to connect with others, build relationships and share business news Like all social media networks, the platform is always...