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What’s new with LinkedIn? Three updates for 2020

LinkedIn is a platform that’s exclusively tailored for a more B2B community and is used by millions of users every day to connect with others, build relationships and share business news. Like all social media networks, the platform is always updating to become more innovative, efficient and easier to manage. For 2020, LinkedIn have introduced some really interesting updates that brands and businesses can utilise to better their social media strategy. Here’s three of the key updates for this year and some tips on how you can adapt them to work for your business.

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Social Media Trends and How to Harness Them for Your Business

With social media now a well established tool for businesses, and a huge part of day-to-day life for most people, it is more important than ever to ensure your business or brand maintains a presence, keeps up to date with all current trends and utilises them to your advantage. With that in mind, here are some of the key trends from 2019 and some tips on how you can harness and adapt them to work for your business.

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Understanding social media for B2B and corporate companies

When it comes to social media marketing, many don’t realise the true potential utilising this communications channel for B2B and corporate companies can have. However, whilst channels such as Instagram and Facebook may be synonymous with consumer-facing brands and influencers, the power of social media marketing for B2B brands should not be underestimated.

Not convinced…? To get you on-board here are some statistics that are guaranteed to blow your mind!

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Five top tips on how to improve engagement on LinkedIn

LinkedIn is a platform that can sometimes be tricky to increase engagement on due to its more traditional and professional persona and the view that content can’t be quite as innovative and engaging as other channels – but this isn’t the case. However, ensuring that your content is suitable for the platform and your audience is key as this will help engagement levels increase.

Here are some top tips on how to increase engagement on LinkedIn:

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