Our successful content marketing strategies and campaigns have resulted in more than 20 different awards, including Best Agency at the PRIDE Awards, Best Integrated Campaign at the Prolific North Awards, and Best Use of Content at the PRCA Awards – making us one of the top content marketing agencies in the North.
If you’d like to find out more about how we can create high-quality content for your business, no matter what industry, our content marketing team of experienced copywriters and creative content specialists is here to help.
What Is Content Marketing?
Content marketing is a strategic marketing approach that involves creating and distributing valuable, relevant, and consistent content to attract and engage a specific target audience. It is a way of communicating with your target audience without directly selling your products or services.
Content marketing encompasses various forms of content, including blog posts, articles, videos, social media posts, podcasts, infographics, ebooks, whitepapers, case studies, and more.
Brands That Trust Us For Content Marketing
Why is content marketing important?
Establish your brand as a thought leader
By consistently creating and sharing valuable and insightful content, you can position yourself as an authority in your niche. This not only helps to build trust with your audience but also encourages them to turn to you for information and expertise.
Connect with your audience on a deeper level
By producing content that is relevant and valuable to them, you can engage with your audience in a meaningful way. This can lead to increased brand loyalty, customer retention, and ultimately, more conversions.
Driving organic traffic to your website
When you create high-quality and optimised content, it improves your search engine rankings, making it easier for potential customers to find you. You can attract organic traffic from search engines and drive your digital marketing performance.
Nurture leads throughout the buyer’s journey
By creating content that addresses the pain points and challenges of your target audience, you can guide them through the different stages of the buying process. Whether it’s through blog posts, videos, or social media content, you can provide the information and resources that prospects need to make informed decisions.
Greater visibility and exposure for your brand
When you create and share valuable content on various platforms, such as social media, guest blogs, or industry publications, you increase your reach and attract a wider audience. This can lead to more brand awareness, increased website traffic, and ultimately, more opportunities for growth.
Our content marketing services
Our team will work closely with you to develop a comprehensive content plan and digital strategy that aligns with your marketing goals. We’ll identify the most suitable content formats, channels, and distribution methods to maximize your reach and engagement.
Guides & eBooks can be used to get the contact information of customers and to generate qualified leads. We will grab and hold the attention of your brand’s target audience by including impressive custom graphics and actionable information in bite-sized chunks.
Designed to be informative, authoritative, and persuasive, and are often used to generate leads. We will create white papers that build trust with your potential customers and establish thought leadership in your particular industry.
With infographics, complex topics become easier to understand by breaking information down using visual tools like illustrations, 2D imagery, stylised icons, and characters. We can make your brand’s content more compelling and brand-centered by transforming information into captivating storytelling.
Emails can provide vital information about your brand’s events, campaigns, and updates. They’ve become a universal tool for business communication. We can distribute, design and manage email copy with any marketing automation tool and email service provider.
Incorporating the best practices of Search Engine Optimisation (SEO), we will create website content that explores your company’s unique services, products, and value propositions. This includes landing pages, blog content, market reports, and newsletters.
Social Media Marketing
With the majority of consumers spending hours on social media platforms every day, it is essential for businesses to have a strong social media presence – which we’ll do. We’ll create a social presence, that reaches out to a wide audience and educates customers about your company’s offering.
For Interflora, the UK’s leading floristry brand, we shifted corporate consumer perceptions through storytelling blog and video content, leading us to work with them on many more content marketing campaigns.
And for Fentiman’s, who wanted to target key buyers in their industry. We promoted their annual Market Report through a content hub, series of creative videos, and paid advertising – winning gold at CIPR Awards for Corporate and Business Communications Campaign.
With content marketing often involving many different channels, you want a specialised integrated agency. That’s us! So you can trust when you hire us, you’d be working with one of the best content marketing agencies around.
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What is the difference between content strategy and content marketing strategy?
Instead of looking at the difference between content strategy and content marketing strategy look at how the two can work together to make it run smoothly and deliver the best customer experience.
Think of the content strategy part as the planning aspect. That starts with the discovery phase; identifying your ideal customers, what content they consume and where they consume it. It should establish which channels you need to be across, how do these fit in with your ultimate goals and help you create sustainable and consistent messaging on every medium.
Following that, the content marketing strategy should then put the wheels in motion and distribute your content. This is the part where you find relevant bloggers, journalists etc to write about your product. It is crucial to build relationships and networks at this stage as it will help you get consistent and sustained coverage. Then you can amplify that on the relevant social channels decided in the content strategy.
What is content curation, and what is the right way to implement it into your content marketing strategy?
With that in mind, the first thing to do is define your topic. This has to be something your customers will find interesting/engaging. The information you curate has to be relevant and useful to your audience, whether that is industry news, customer reviews, top 10 lists, interviews, presentations the list is endless.
Once you have established your audiences’ interests, it’s then time to collect the content. With vast mediums of digital content now readily available, it is easy to obtain interesting content from videos, articles, webinars, social media posts, infographics etc. Utilising the best content out there will help your audience find answers efficiently and reward you with higher engagement levels.
Adding your voice is the next step. Let the audience know why they should engage with the content you curated and how they can get the most out of it.
Then publish it! Again, keeping your customers in mind, which marketing channels gets the best engagement from?
What are the best questions to ask before starting with a content marketing strategy?
Firstly, who exactly is your target audience? Is there an age range? Is it gender specific? Are you targeting children, teenagers, adults? Build the best picture possible of the target audience.
What’s the main purpose/goal? This could be to increase sales, create brand awareness, collect new leads, drive traffic to the website.
There are endless possibilities of what this could be, but it is important to define a specific goal/purpose before starting a campaign.
Answering these questions will help you achieve your goals quicker.
How to improve your content distribution strategy?
Simply sharing on social platforms or the website isn’t really enough to get maximum reach. Pitching the content to relevant industry newsletters should be part of your distribution plans. If the content is good, you should have no issue getting coverage from industry newsletters, as most are usually on the lookout for quality relevant content. Should you fail though, ask what content they are usually interested in and maintain good relationships with the editors – this will increase your chances of future coverage.
Don’t be scared to pitch to top publishers too, but it is important not to make your story too much like an advertisement or promotion. Instead, an interesting angle or opinion is much more interesting and likely to be picked up.
Make sure the content isn’t too technical for the masses because the audience for top publications is obviously very different to industry related publications.
Recycling content is also a potential avenue to explore. This does not mean posting the content as it is again though. Looking for a new angle, changing the format (e.g. using a different infographic) or posting on new channels are all ways of recycling content and gaining more coverage.
What do you need to think about when you a develop content strategy?
What questions do you need to ask? What data can you use to answer these questions? What kinds of things do you wish you knew already? How do you think about social media marketing for instance?
Try to think about this in terms of a large business’ staff member (a developer) who has to create a new tool for its social media managers, what should he build? What would you find useful to know?
All content created should align with what services or products you are promoting. So if you are promoting a specific product the content you create should either teach, educate or inform something that lends a prospect to realising they need the relevant service you actually offer. So if you’re selling a horse training manual, your content should be aligned with training horses (i.e. common misconceptions, best methods and the other myths etc).
What is an SEO video?
Why do I need a content strategy?
Is content development the same as content marketing?
What are some successful examples of content marketing?
How do I measure content marketing?
Does content marketing actually work?
Why is a content marketing strategy so important?
Having this in-depth knowledge of your target market allows you to create content that resonates with them, using it to create brand awareness, expand the customer base, increase sales, engage an online community of users and more.
Defining your content marketing strategy requires this depth overview of your target audience as well as knowledge of competitors, a SWOT analysis of your solution and how it relates to the prospective audience’s needs.