Specialists in creative marketing
Welcome to Prohibition, your one your one-stop shop for creative! We are a team of passionate marketers who specialize in providing high-impact OOH advertising solutions to businesses of all sizes.
Our approach is simple – we believe in creating visually stunning campaigns that capture the attention of your target audience and deliver real results. With many years of experience in the industry, we’ve helped brands from start-ups to global brands like C4 Energy, to perfect advertising campaigns through strategic planning, creative designs, and flawless execution.
So, whether you’re looking to launch a new product, build brand awareness, or drive footfall , we’ve got you covered!
What is out-of-home advertising?
Out-Of-Home advertising refers to any type of advertising that reaches consumers while they are outside of their homes.
This can include billboards, transit advertising, street furniture, and more. Out-Of-Home advertising is a powerful way to reach a large audience and build brand awareness.
Why choose out-of-home advertising?
There are many reasons why out-of-home advertising is a great choice for your advertising needs.
Out-of-home advertising is a great way to create brand awareness:
By placing your ads in high-traffic areas, you can ensure that your brand is seen by a large number of people. This can help to increase brand recognition and create a positive image for your company.
It is a cost-effective way to reach a large audience:
Unlike other forms of advertising, such as television or radio, out-of-home advertising is not limited by time or space. This means that you can reach a large audience without breaking the bank.
Out-of-home advertising is a flexible and customizable form of advertising:
You can choose the size, location, and design of your ads to best suit your needs. This means that you can create a campaign that is tailored to your specific goals and target audience.
Our out-of-home advertising services
At Prohibition, we offer a wide range of out-of-home advertising services, they include:
We can help you design and place eye-catching billboards in high-traffic areas to create maximum impact.
We can help you place your ads on buses, trains, and other forms of public transportation to reach a large and diverse audience.
Street Furniture Advertising:
We can help you place your ads on benches, kiosks, and other street furniture to create a strong presence in urban areas.
Digital Out-Of-Home Advertising:
We can help you create and place digital ads in high-traffic areas to create a dynamic and engaging campaign.
Our team of experts will work with you to create a customized out-of-home advertising campaign that stands you out from the rest. We will help you choose the best locations, designs, and formats to ensure that your campaign is a success.
Our approach to OOH advertising:
1. Define the advertising objectives and target audience:
Who are you trying to reach with your OOH campaign? What demographics are you targeting? Understanding your audience will help you create an ad that resonates with them and increases the likelihood of engagement.
2. Develop a creative concept and brand strategy:
Next, we’ll determine the right message you want to convey in your ad. What is the main point you want to communicate to your audience? This message should be clear and concise, and it should be reflected in all aspects of your ad design.
3. Bringing your OOH advert to life:
We’ll get down to business and create a visually engaging and compelling ad that captures a customer’s attention and effectively communicates your message. We’ll consider factors such as color scheme, font choices, and imagery that will take your advert to the next level.
4. Monitor and evaluate the effectiveness of the ad:
OOH advertising reporting typically depends on the type of ad, but we’ll use data to make informed decisions about your campaigns, adjust your targeting, creative, and placement strategies.
At Prohibition, we have an in-house marketing team of creative and communication experts – just part of our full-service touch. So we’re your OOH advertising agency, media agency, video production agency, social media agency, and more – rolled into one. And we’re an integrated agency, so count these services as an integrated part of our wide offering.
And with over a decade of experience in the advertising space, working with household brands like Fentimans, Interflora, and Bigen, you bet we have the expertise and experience in-house to make you an advertising success. Contact us today to get started!
Our Latest Creative Work
What is the marketing function of advertising?
Has the OOH industry grown in recent years?
One of the most significant advancements in technology that has impacted the OOH industry is digital signage. Digital billboards and displays have become increasingly popular, allowing advertisers to create dynamic, eye-catching ads that can be updated remotely and in real-time.
Additionally, the globalization of the advertising industry has opened up new opportunities for out-of-home advertising. As more companies expand their operations globally, they are looking for ways to reach audiences in new markets.
Finally, advertisers are increasingly looking for ways to reach consumers in specific demographics and locations. Outdoor advertising offers a unique opportunity to do this, as it can be targeted to specific neighborhoods, cities, or regions.
Where can you find out-of-home advertising?
Unlike TV or radio ads that can be tuned out or skipped, out-of-home ads are right in front of you as you go about your day – making them a driving force for bringing in new business and reaching a large audience quickly.
Can we help with OOH planning?
We’ll help you to decide where your ads will be displayed based on your audience and budget!
How do we measure out-of-home advertising?
Attribution: Tracks how people interact with your ad across multiple channels. For example, if someone sees your billboard and then visits your website later that day, attribution would track that interaction and give you a better sense of how effective the ad was.
Impressions: This is the most basic measurement for out-of-home ads, and it simply refers to the number of people who potentially see the ad. Impressions can be calculated based on factors such as traffic volume, foot traffic, and the size of the ad itself.
GRPs (Gross Rating Points): GRPs take into account both the reach (the number of people who see the ad) and frequency (how often they see it) of an ad campaign.
The “typical” measurement for OOH ads really depends on the specific goals and objectives of each campaign. We may use a combination of these metrics to get a more complete picture of the effectiveness of your campaigns.