Prohibition blog

CEWE’s Inspiring Moments

CEWE is one of Europe’s largest photo printing companies. Prohibition was briefed to drive brand awareness for the company in the UK, and deliver an integrated PR and social media campaign, which had two clear objectives:  build brand awareness and educate audiences in the UK on what CEWE offers; acquire new customers and increase sales in the UK.

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One of the UK’s top agencies

Prohibition is a creative PR and social media agency working across multiple sectors, with a core team of 15 consultants. Over the last few years, the agency has adapted and grown to thrive in a challenging and rapidly evolving market, addressing the question of “what it means to be a PR agency in 2019”, in doing so broadening its skillset, to provide a fully integrated agency offering.

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The Great Yorkshire Water taste test

Prohibition was briefed to raise awareness of Yorkshire Water’s ‘plastic free’ pledge amongst consumers and policy makers at the Great Yorkshire Show – an annual agricultural show attended by 130,000 visitors each year. The pledge is aimed at taking one million plastic bottles out of circulation over the next three years, and underlines Yorkshire Water’s environmental commitment.

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Emerald Publishing: Celebrating Female Talent in Academia

There is a wealth of data suggesting old fashioned and male-bias systems in academia don’t support women’s careers.

In fact, academia is one of the worst sectors when it comes to gender equality in senior positions. Emerald Publishing – a challenger brand in the education sector and a long-standing advocate of empowering women in publishing – decided it was time for a change, and International Women’s Day 2019 provided the perfect opportunity to take a stance.

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Huthwaite International – what happens next?

Huthwaite International is a leading global provider of sales, negotiation and communication skills development. It supports companies around the world with behavioural methodologies which are research-based and measurable. Best known for its creation of the iconic SPIN® Selling, which is more relevant today than ever before, Huthwaite has worked with hundreds of thousands of sellers, negotiators and communicators worldwide, helping them improve their performances.

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Goldsmiths – your love story

We were briefed to position Goldsmiths as the experts and the go-to destination for engagement rings, wedding rings and bridal jewellery during wedding season. Central to our response was the creation of a short feature film featuring carefully selected social influencers, who curated their own unique bridal looks using key hero products from the range. The campaign was amplified through organic and paid channels, and was housed on an e-commerce landing page.

  • We also ran a micro influencer campaign, tapping into the highly engaged audiences of style influencers with under 100k followers.

ENGIE – harmonious progress

ENGIE employs 153,090 people worldwide with revenues of €66.6 billion. In the UK its primary function is energy and services, employing 17,000 people across three main activities: Energy, Services & Regeneration.

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Interflora – the best birthday?

Birthdays…everyone has one, but how to do you get people talking about them, in turn dominating the national conversation? That was the brief from long-standing Prohibition client, Interflora, who wanted to drive awareness of its ‘everyday’ birthday flowers offering.

Our concept centred around the concept that not all birthdays were created equal; surely those born on Christmas Day or New Year’s Eve are resigned to having their big day sidelined each and every year?

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