Prohibition blog

A practical framework for the first hour, the first 24 hours, and everything after, built for hotels specifically A hotel is exposed in ways most businesses aren't: guests staying overnight, staff turnover, reviews that go live in real time, and...

A few years ago, most people probably couldn't have told you what a UPF was – it's ultra-processed foods, by the way Now the term is everywhere  It's in newspaper headlines, supermarket conversations, TikTok videos and documentaries In fact,...

A luxury brand social media strategy built on real audience data, not on assuming Instagram fixes everything Most luxury brands run the same social media playbook as everyone else, just with better photography Post daily, chase an influencer...

Half the content written about business-to-business, or B2B, influencer marketing is really about something else An executive posts on LinkedIn, an agency tags it as “influencer marketing” in a case study, and the term gets stretched until it...

Industry norms say a communications agency makes somewhere between 6% and 16% profit before tax Crispin Manners thinks you should be aiming at 40%, and he has helped agency owners across Europe get closer to it than they thought possible That gap is...

"Their problem isn't a lack of psychological principles It's basic usability issues, user experience, customer experience" That is Roger Dooley, roughly a quarter of an hour into our conversation, explaining what he usually finds when a company...

When Andy Burnham accidentally renamed a Greggs pastry live on radio, it became a national news story Weeks earlier, the much-loved bakery had pulled Mexican-inspired products from its English stores ahead of England's World Cup clash with Mexico,...

As agency social media managers, we're constantly looking for what actually makes somebody follow a food and drink brand Most consumers aren't scrolling Instagram looking for another wine company to tell them how crisp their new rosé is, or...

Wellness drinks used to be sold like medicine: functional ingredients, scientific claims and packaging that looked like it belonged on a chemist's shelf But the brands cutting through in 2026 are doing something different - they're building products...

In the last decade, podcasting was often described by marketers as a ‘boom’, or ‘trend’ But things have evolved: these days, it’s as important a part of the media landscape as TV, radio, or newspapers Podcasting is no longer a...