Prohibition blog

Prohibition blog

Top tips on how you can secure product placement coverage for your brand

There are many types of features, stories and press releases that are regularly pitched to the media and one type that’s fairly common, particularly around this time of year, is product placement. This could be a new product launch, a limited edition product or it could be products that are part of a brands Christmas collection. With multiple people frequently contacting journalists in relation to products that they’re looking to get featured, it can sometimes be tricky to get yours to grab their attention. With that in mind, here are some top tips on how you can maximise your coverage opportunities and better your chances of getting your products featured.

Read More

Breaking the cycle of illiteracy with Emerald Publishing

When an opportunity to work on a campaign with important social issues at the heart of it comes along, we jump at the chance to be a part of the process at Prohibition! That’s exactly why we were thrilled to have been asked to work on Emerald Publishing’s latest campaign to tackle the issues of illiteracy around the world.

Emerald Publishing wanted to raise awareness of the global issues surrounding adult and childhood literacy, using a campaign to highlight the intrinsic link between literacy rates and the consequences of these later in life, with International Literacy Day as our catalyst and launch date.

Read More

On set for Forever since 1775 – A Mappin and Webb brand film

Over the past few years, we have seen video become one of the most powerful ways of reaching an audience. You’ll probably be familiar with bad and brilliant attempts at video content as brands increasingly put budget towards this. From B2B conference videos to Christmas campaigns, at Prohibition we’ve done it all. You can watch and read about more examples of our recent video content here.

Earlier in 2019 we received a brief from Mappin & Webb to create a 2020 brand film that would communicate who the brand is to new customers, whilst still embracing the key brand values.

In what has been one of Prohibition’s biggest productions to date, we were involved with brainstorming the concept, scouting locations, finding models, wardrobe styling and filming.

Read More

How to create quality video content that engages your target audience

In today’s world of mindless scrolling, creating quality content that leads to increased interactions and engagements is vital. Recent research suggests that 55% of users are more likely to pay attention to video content that appears on their feed, so below we’ve highlighted our top tips for how to create and promote quality video content, by drawing on a recent project for The Light, a shopping centre in the heart of Leeds.

Read More

Putting Yorkshire’s taste buds to the test with Yorkshire Water

As a Yorkshire agency, it’s fair to say that we think God’s own country serves up the best tap water in the UK, but what do the general public prefer – Yorkshire’s finest or bottled mineral water?

We put this to test on behalf of Yorkshire Water, who wanted a video to promote their attendance at this year’s Great Yorkshire Show. Yorkshire Water brought their water bar, ‘Yorkshire on Tap’ to the show, with the aim to encourage people to bring their own reusable bottle to fill up for free, rather than purchasing disposable plastic bottles – supporting the company’s aim to reduce the use of single-use plastics across the region.

Read More

11 top tips to nail your next media interview

If you’re a follower of our Twitter page, you will know we regularly tweet our expert advice on how to best prepare for and behave in media interviews. Of course, 140 characters is simply not enough to equip you with the skills you need to be fully prepared, so we’ve summarised them into our top 11 takeaway tips so you can excel in your next media interview.

Read More

Time management – top tips on how to effectively manage your time to meet deadlines

Sometimes it can seem as though there simply isn’t enough time in the day to complete all of the tasks that you need to do. Of course it also doesn’t help that life can be very unpredictable and you simply don’t know sometimes which things will become a priority to get done overnight! With that in mind, here are our top tips on how you can effectively manage your time to help ensure you meet all of your deadlines.

Read More

Privacy Preference Center