Prohibition blog

Prohibition blog

Thought Leadership Podcast: Huthwaite International’s Mastering Negotiations

At Prohibition, we pride ourselves on being at the forefront of trends that allow our clients to stand out as industry leaders. Podcasts have recently grabbed people’s attention and become an innovative way to share engaging content. They provide the perfect opportunity for brands to promote their expertise, discuss key trending industry topics and showcase their personality, unlike any other form of content. This year, we helped Huthwaite International do just that with the successful launch of their first podcast series: Mastering Negotiations.

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Top tips on how to feel productive whilst working from home

In light of the recent government announcement, you may find yourself in a position where you are currently working from home if you are able to do so. At first, this may seem a little strange and you might be struggling to adapt to your new work place. Whether you’ve set up camp at your dining room table, living room sofa or in a spare room in your home – there are some really simple things you can do to help you stay feeling productive and motivated whilst working from home for the foreseeable future. Here are our top tips:

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Top five Tips for Optimising Your Facebook Ads Campaign

Social media advertising is a powerful way to communicate your brands products, key messages and services to a wider audience. It can allow you to target people with a genuine interest in what you can offer and will in turn, lead to increased engagement rates. Facebook is a platform used by many people and is a great place to start if you’re looking to advertise on social media.

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The pros and cons of hiding likes on Instagram

Social media platform Instagram announced late last year their intention to start hiding likes on users posts. Their thought process behind this is to encourage people to focus more on the content that’s being posted, instead of being concerned and obsessed with the amounts of likes their posts get. They wanted people to find the joy in appreciating photos and sharing their images and additionally take away some of the pressure that is now being associated with “like” culture.

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Top 15 Leeds based influencers

Influencer marketing has fast become one of the most trusted, reliable and engaging ways for brands to market various products, services and key messages. Influencers already have an established and engaged audience who trust and value their opinion and also feel inspired by the content that they share. Because of this, influencer marketing can be a really powerful way to reach a wider audience, promote your product and prompt purchase.

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What’s new with LinkedIn? Three updates for 2020

LinkedIn is a platform that’s exclusively tailored for a more B2B community and is used by millions of users every day to connect with others, build relationships and share business news. Like all social media networks, the platform is always updating to become more innovative, efficient and easier to manage. For 2020, LinkedIn have introduced some really interesting updates that brands and businesses can utilise to better their social media strategy. Here’s three of the key updates for this year and some tips on how you can adapt them to work for your business.

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Social Media Trends and How to Harness Them for Your Business

With social media now a well established tool for businesses, and a huge part of day-to-day life for most people, it is more important than ever to ensure your business or brand maintains a presence, keeps up to date with all current trends and utilises them to your advantage. With that in mind, here are some of the key trends from 2019 and some tips on how you can harness and adapt them to work for your business.

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Top five tips to maximise engagement on Instagram

Of all the social media platforms, it sometimes seems like Instagram is a tricky one to get right with the constant updates to its ultra-sophisticated algorithm. On the other hand, it’s also a platform that when used correctly and effectively, can be an amazing way to market your brand online, gain an engaged following and build a community that supports your business. To help you maximise engagement on Instagram, here’s our top five tips:

Increase your use of hashtags

Hashtags are a great feature on Instagram that should really be made the most of. Per post, you can include up to 30 hashtags which can all help you to reach a wider audience. By including these in every post, you’ll soon find that your reach increases which is great for brand awareness and also engagement. The trick to using hashtags is to ensure they are relevant. Ultimately, when you incorporate a hashtag into your post, if this hashtag is searched by someone on Instagram your post will come up. This is why it’s really crucial that the hashtags you use are actually relatable to the post as if so, it will allow you to reach an audience who are genuinely interested in the content that you are sharing. This means they are much more likely to engage with it and also follow you and engage with further content that’s of interest to them.

Using hashtags on each Instagram post is a really effective way to boost engagement levels

Make sure you’re posting at optimal times

Across all social media platforms, there are times that work best to post when you are most likely to receive maximum engagement and the highest reach. This is of course dependent on your followers – such as when they’re most active, the country they’re in etc. so will be subject to change. However, generally speaking, it’s recommended by HubSpot that these are the best times to post for each day:

  • Monday: 11am-2pm
  • Tuesday: 7pm
  • Wednesday: 11am
  • Thursday: 11am
  • Friday: 11am-1pm and 2pm-4pm
  • Saturday: 9am-11am
  • Sunday: 10am-2pm

By scheduling your content to go live at these times, you’re likely to get the best results on your posts. Following these guidelines doesn’t mean you need a really structured plan that can’t be subject to change, of course you may not always have content you wish to share. But, it is of real importance that you follow a regular schedule pattern, post often and don’t upload too sporadically. The best advice is to make sure you’re posting consistently and when you do post, post at peak times as this will keep your followers engaged as they will expect content to be posted regularly. Not posting often enough and at random intervals will cause your followers to lose interest and be less engaged.

Be active on the platform

Instagram is all about being ‘instant’ – the clue is the name of the platform! So the key to making the most of it and achieve the best results is by being active and sharing content instantly. To do this, make the most of Instagram stories to share less polished and perfected content for people to see. This unique Instagram feature makes the platform fun, engaging and a great way to interact with your audience. Make the most of the features it provides and share polls and questions to your followers which will encourage engagement. This also helps your brand to be seen as relatable and interested in its audience – something that goes a long way in terms of reputation and brand awareness.

Also always make sure that you’re engaging with your audience too on a daily basis. Respond to comments, like people’s posts about your brand and actively participate in conversations. This is really appealing to potential new followers and customers as ultimately – an active page is much more eye catching and intriguing for people to follow and engage with. To boost your own engagement, it’s important that you’re actively engaging too.

Being active on Instagram is key to increasing your engagement levels

Have a clear theme on your feed

It goes without saying, but Instagram is the most visual of all social platforms so your content needs to look good and be visually appealing to increase the likelihood of it being engaged with. This doesn’t necessarily mean you need to spend thousands on professional photography or designed graphics, which can of course really help to boost the appeal of your feed. There are actually some really easy ways you can help your feed look better. The main one being, pick and theme and stick with it! This goes for the colour, filters and style of content that you share – ensure they are all intertwined and look good together. A great example of a brand who has nailed this is Aldi. Their impeccable Instagram feed is creative, engaging and flows beautifully meaning it’s really appealing to potential followers.

Ensure you are authentic and genuine 

When you scroll through any social media feed, it’s not too difficult to filter out the content that is non-genuine. This type of fake/forced content is really unappealing and all too easy to spot. The brands doing it best on social media are those that are relatable and authentic. Consumers are much more likely to engage with a brand that comes across authentically as it helps to establish trust. This level of trust is crucial for a brands reputation and helps to secure a good relationship with potential consumers. A golden rule to follow: always be authentic on Instagram (or any social channel!)

At Prohibition, we work with a range of brands in both B2C and B2B sectors to deliver engaging, creative and unique social media strategies that deliver real business results. Get in touch today to see how we could help you! Give us a bell on: 01134304160 or drop us an email:

Top 23 UK based female influencers

Influencer marketing has taken the world of social media by storm. Almost every brand now has a dedicated section within their marketing strategy for influencers and it’s not surprising why. Influencers can be a really powerful way to convey your brands key messages, showcase products and services you offer and gain brand awareness to a wider audience that you otherwise may not be able to reach. A recent survey found that in 2019, 80% of marketers said they find influencer marketing effective and 71% said they rate the quality of customers and traffic from influencer marketing as better than other marketing sources.

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Four reasons why influencer marketing is starting to grow up

Influencer marketing has been around for the best part of a decade now and initially, it wasn’t clear how big of an impact it was going to have on both brands and consumers. Looking back, it’s hard to believe it would be as successful and beneficial as it is now. Today, it is an industry valued in the billions, growing by 83% in 2019. Influencer marketing is now a tool that almost every brand and business is utilising to increase brand awareness, create engaging content, and get their product seen by their target audience. With so many brands now tapping in to this trend and creating dedicating strategies just to influencer marketing – it’s no surprise that it’s started to grown up. Here’s some reasons why:

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