Prohibition blog

"Their problem isn't a lack of psychological principles It's basic usability issues, user experience, customer experience" That is Roger Dooley, roughly a quarter of an hour into our conversation, explaining what he usually finds when a company...

When Andy Burnham accidentally renamed a Greggs pastry live on radio, it became a national news story Weeks earlier, the much-loved bakery had pulled Mexican-inspired products from its English stores ahead of England's World Cup clash with Mexico,...

As agency social media managers, we're constantly looking for what actually makes somebody follow a food and drink brand Most consumers aren't scrolling Instagram looking for another wine company to tell them how crisp their new rosé is, or...

Wellness drinks used to be sold like medicine: functional ingredients, scientific claims and packaging that looked like it belonged on a chemist's shelf But the brands cutting through in 2026 are doing something different - they're building products...

In the last decade, podcasting was often described by marketers as a ‘boom’, or ‘trend’ But things have evolved: these days, it’s as important a part of the media landscape as TV, radio, or newspapers Podcasting is no longer a...

Neither a good product nor a big budget guarantees a launch works Coordination does More than three in four new FMCG product launches fail in their first year, according to Nielsen research reported by Marketing Week In my experience, that is...

For a long time, securing a television or radio interview was the gold standard of broadcast PR But audiences no longer consume content according to a schedule Instead, they're choosing what to watch, when to watch it, and increasingly, where to...

An estimated 30,000 consumer products launch every year, and around 80% fail to meet their objectives The product usually isn't the problem - coordination is: getting the media list, the retail date, the influencer outreach and the creative assets...

Store openings never stop Retail brands open new locations every year, and most treat each one as a one-off rather than a repeatable process A new store opening is a genuine news moment, but only if you plan the PR with the same rigour as the...

The entire food and drink supply chain contributes a whopping £172 billion to the UK economy, so it's safe to say that a market of this size can be extremely oversaturated  So, how can brands stand out What are other businesses doing on social...