Prohibition blog

Our first State of Social Media 2026 report surveyed more than 220 UK marketers The numbers are worse than I expected, and I expected them to be bad I asked a room of marketing and comms directors recently how many of them could draw a straight...

If you don't shoot, you won't score And when it comes to the FIFA World Cup, brands are already lining up their best chances The World Cup has always been a commercial powerhouse, but the 2026 tournament already feels different Hosted across...

When someone asks ChatGPT, Gemini or Perplexity to recommend a firm like yours, your brand is either named in the answer or it is invisible Getting named comes down to three things: writing a machine can quote cleanly, your brand being talked about...

For most football clubs, a new kit launch follows a familiar formula A teaser video, a coordinated social drop, a handful of media placements with some players wearing the new kit It delivers visibility, but rarely cuts through to an audience My...

Generative engine optimisation (GEO) is how brands earn citations in AI answers Our traffic fell 50% after AI Overviews launched Here is what worked In late 2024 I watched half of our website traffic disappear Rankings hadn't moved We still sat...

Up to 95% of buying decisions happen in the subconscious Nancy Harhut explains why customers can't tell you why they buy, and how small framing changes shift behaviour Ask a customer why they bought something and they will give you a confident,...

Fifteen recent crises, unpicked for marketing directors at UK B2C businesses Real lessons in how the response shapes the damage Photo: Marks & Spencer storefront, Wikimedia Commons (CC-BY-SA) Most lists of PR crises grade the wrong...

Influencers have become one of the biggest tools within our sector Creating relatable, engaging, and trending content is now the go-to to cut through the noise and reach the target audience However, as influencers grow and evolve, many start to...

In a fast-paced digital landscape where trends, news, and discussions can occur almost instantly, making sure your PR strategy stays ahead is key This is where reactive PR comes into play, and this is how to make it work for you and your...

Influencer marketing is constantly changing as the digital landscape evolves While celebrity influencers and experts dominate the spotlight, we are seeing micro-influencers quietly taking the lead  Typically under 15,000 followers, these...