Prohibition blog

A business podcast earns attention no blog post can match, but it only produces leads when it sits inside a wider content system that leads somewhere We called our first show Socially Unacceptable We thought it was a great brand name that made us...

Every food and drink brand wants a viral moment  The frustrating bit Some brands seem to stumble into them whilst others spend months planning campaigns that barely make a ripple  When you look at the food and drink brands that have...

The food and beverage sector is one of the toughest to cut through in It’s chaotic and competitive with the tightest of margins, but if you win, you win big  So, in an extremely noisy industry, how do you get heard You might think the answer...

A crisis used to be over once press coverage died down and Google's front page moved on It isn't any more ChatGPT, Gemini, Claude and Perplexity now answer questions about your brand directly, and there's real evidence these tools skew negative in...

Attention is the new currency  As people rethink where they are spending their time and attention online, influencer marketing is changing with them In the past, brands measured success by reach, impressions, and engagement, favouring creators...

In a crisis, silence is the enemy Get a holding line out fast, tell your stakeholders the truth before the media does, and be seen to do the right thing I do like a good crisis and I wrote a chapter for the CIPR's Social Media Handbook back in...

Our first State of Social Media 2026 report surveyed 222 senior UK marketers The numbers are worse than I expected, and I expected them to be bad I asked a room of marketing and comms directors recently how many of them could draw a straight line...

If you don't shoot, you won't score And when it comes to the FIFA World Cup, brands are already lining up their best chances The World Cup has always been a commercial powerhouse, but the 2026 tournament already feels different Hosted across...

When someone asks ChatGPT, Gemini or Perplexity to recommend a firm like yours, your brand is either named in the answer or it is invisible Getting named comes down to three things: writing a machine can quote cleanly, your brand being talked about...

For most football clubs, a new kit launch follows a familiar formula A teaser video, a coordinated social drop, a handful of media placements with some players wearing the new kit It delivers visibility, but rarely cuts through to an audience My...