Prohibition blog

Prohibition blog

The shape of content in 2020

We’re not going to teach you to suck eggs. You understand the importance of content. In fact, you knew that in 2019, and 2018 and the year before that.

So –what’s really new in content? What’s going to get us spinning on our heels in 2020, raising eyebrows and double taking?

Simple – it’s all about you… naturally!

This year creating quality content in isolation won’t be enough. The consumer is smart, and oh so demanding. And by that we mean content absolutely has to speak to them directly, and resonate with them deeply.

But, hang fire. Before you start ditching your grand 2020 plans – don’t worry. This doesn’t mean you have to create bespoke and personalised merch, ads or services to win over clients. It just means that you have to communicate on their level, with engaging insight-driven content, on the platforms they access and at the times they use them.

Simple right? Well, we hate to be the ones to blow our own trumpet, but when working with us yes; we make it pretty simple.

In fact, we’ve been busy developing our content offering here at Prohibition so that we can create, engage and convert via innovative content that’s absolutely right for your brand.

Yup, to ensure your content gets up close and personal with the people you want to talk to, we offer a full suite of creative services – including brand videos, influencer content and animation. All of this in-house expertise allows us to provide truly integrated campaigns that convert.

Interested? Fancy a teaser? Then check out our latest showreel of creative content below. Enjoy.

Six social media trends in 60-seconds

Social media advances at an incredibly rapid rate. Thanks to constantly shifting algorithms, what works this month might not work next month. Staying on top of it all is essential, otherwise you’ll be left behind. But as anyone in the industry knows, this can be a full time job.

However, here at Prohibition it is our job to stay on top of what’s new, and to make your life easier, so we’ve consulted our talented team of consultants, and come up with the absolute must-do trends of 2020.

We know you’re busy, so we’ve managed to cram these into a 60 second video! We’ve also expanded on these trends in more detail at the end of this blog post.

Remember, we’re not expecting you to implement all of these. Even exploring the one trend that is most relevant to your audience will put you in a better place than you are today.

Prohibition’s social media trends in more detail

Influencer marketing maturity.

Facebook should be launching their brand collaboration platform for Instagram this year so there will be a big shift towards brands using real data and insight to ensure they are working with people with the right followers for their target audience, rather than people with huge irrelevant audiences. As social media platforms look to move away from vanity metrics such as likes and follows, data will be key to ensuring the right brand partnerships and Instagram’s brand collabs manager is going to make that loads easier.

Digital Detox.

In 2020 people are going to start really rebalancing their digital lives to protect their wellbeing. More people than ever are going to be cutting back on their social media usage so it’s really important to make sure your brand presence adds value and is meaningful and positive.

The rise of dark social.

More conversations and link shares than ever are happening in private messaging apps like Whatsapp. That means we need to start understanding how to cateogorise dark social traffic, as well as creating content for these closed communities, or even setting up our own dark social communities for niche audience groups.

The future is private.

Following the 2018 Cambridge Analytica scandal, consumers are now more aware of what data they’re sharing – which means we’re going to see more data usage regulation.

For brands this means less access to third-party data – which could impact everything from ad targeting through to social listening.

Our advice? Make better use of first party data available.

Social commerce.

We’ve been talking about this for ages, but to date, social networks have only managed to recreate a web e-commerce experience on social. However, we’re going to start seeing more social-first e-commerce, and Instagram are really leading the way, and it’s the perfect way to tap into Gen Z.

 Ephemeral content.

Content, especially videos with a limited lifespan, have taken over traditional posting, particularly Instagram stories which are growing x15 times faster than traditional feed posts. The important thing is making your ephemeral content super-engaging, and not taking up too much time making it perfect.

 

 

 

Responsible Influencer Marketing: the role of the PR professional

Influencer marketing is at the forefront of an advertising revolution. Seen as one of the most persuasive forms of modern marketing, an increasing number of brands are turning to social media stars to market their products and services.  However, recent years has seen numerous brands and influencers caught up in legal proceedings and fines due to the non-disclosure of paid and gifted endorsements. As a growing and integrated part of social media and PR strategies, it is important professionals in the industry are aware of their responsibilities and ensure their brands are compliant with laws and advertising standards.

Read More

How to keep a proactive press office

It goes without saying that press office skills are vital in public relations. However, as well as issuing standard releases (e.g. product launches, company news, events, etc.) it’s really important to be as proactive as possible when to be successful. Here we’ll be running through some of the key considerations to keep in mind that can allow us to keep a proactive press office for any client.

Read More

Four brands with a stand out Twitter presence

In the age of the tech giants, social media is thriving. People find communicating with one another around the world as easy as tapping your screen (quite literally). With this in mind, brands have found it essential to have an established online presence to retain their audience’s attention and stand out from the crowd.

Read More

Video Production Trends For 2020

The rise of video content has made it an exciting time to have a presence in the production industry. As we transition into 2020, emerging technologies are continuing to change the way we build and consume content. New equipment, formats and expectations are laying the foundation for mini-revolutions across business and the media. We’ve already started to see the first indications of where things are going.

Read More

How universities should use social media channels as a tool to engage and entice prospective students

One of the easiest and most effective ways to engage with and influence students to attend your University is to be present and active across a variety of social media platforms. In recent years, social media platforms have become a tool heavily leveraged by universities in driving student recruitment.

If you want to appeal to prospective students you have to be active in places where they spend the majority of their time. For this reason, universities have increased their involvement across such networks to gain a dedicated community it can engage with on a one-to-one basis through expressing daily life, advice and further information. Here’s how social media can not only be useful for prospective students but can also help drive recruitment.

Read More

What is video production?

The realm of media and entertainment are becoming increasingly competitive. Currently, there are thousands of digital video providers, all vying for input and publicity. In this climate, public relations agencies face a colossal struggle to remain relevant, effectively communicating and sharing stories to their clients’ target audiences. As more companies are looking to capitalise on the popularity of video integration, some PR agencies are using their marketing techniques to create campaign videos that encourage consumers to invest.

Read More

Prohibition scoops an impressive eight CIPR Pride Awards

It’s hard to believe that it’s already been more than two weeks since the CIPR Yorkshire and Lincolnshire Pride Awards held at the Queen’s Hotel in Leeds. As we all filed into the venue and found our seats, it’s safe to say that the team was buzzing with a combination of nerves and excitement about the night ahead.

Read More

Top five tips to improve Facebook engagement

Keeping up with Facebook’s ever-changing algorithms and ensuring you’re not only delivering the right kind of content for your audience but posting at the right times isn’t always the easiest of tasks, but we’re here to break it all down to help you really crack social media content on Facebook. Here are our top five tips to help with maximising Facebook engagement.

Read More

Privacy Preference Center