Prohibition blog

Prohibition wins the CIPR’s Outstanding Public Relations Consultancy 2017-18

Thursday night saw the biggest night on our social calendar – the CIPR’s Yorkshire & Lincolnshire PRide Awards.

This is the night where all the staff get glammed up and ready to celebrate (or commiserate), with a few glasses of fizz along the way and it’s always a bonus if we win.

Therefore, we are thrilled to announce that we won Outstanding Public Relations Consultancy 2017!

The CIPR said:

 “Prohibition was a clear winner in this category. Whilst demonstrating clear business growth and new business wins, the agency really stands out thanks to its commitment to nurturing talent and keeping it in the region. Our industry is changing rapidly, but the agency demonstrated that its focused on staying ahead of the local competition by ensuring campaigns are fully integrated, combining social and digital with traditional PR.”

Not only did we win the highest award of the evening, the team also received the Silver Award for ‘Best Use of Digital’ with ‘The World’s Largest Sleep Census’ for our client Sealy UK, as well as ‘Best Use of Social Media’ for our campaign called ‘Making Christmas Real Again’.

Thanks to our wonderful team for their hard work over the past year. We can’t wait to see what 2018 brings!

A day in the life of….

PR – if you work in the sector, you will be more than familiar with the blank face that greets you when you tell your family and friends what you do for work. “No Mum, I don’t wear roller skates and hand flyers out” must have crossed the lips of many a PR professional.

With this in mind, we’ve recruited the help of our team to shed some light on the age-old profession we call PR… so, if you’re a student wondering what your working day will be like, a professional trying to explain your role to your friends and family or if you’re just interested in having a nosey into what we get up to here at Prohibition – say hello to our day in the life! We hope you enjoy.  

This week we speak to Natalie – a seasoned PR Executive and fully-fledged member of the Prohibition PR team here in Leeds.

 

What is your official job title?

My official job title is Account Executive or a PR and Social Media expert – which sounds much fancier.

 

Do you have an unofficial job title?

Over the past couple of years I have earned the title of ‘Celebrity Knowledge Guru’ as I seem to know a weird amount of useless information about Z-list celebrities (I blame the Daily Mail’s ‘sidebar of shame’).  I’m also pretty nifty when it comes to quizzes – in fact, along with our Account Director Vicky, I’ve scooped the big bucks (usually a bottle of Processco) at our bi-annual staff quiz. Unsure if that is something to be proud of or not…?

 

Why did you choose to work in PR?

I managed restaurants on and off for ten years and desperately wanted a change. After becoming a mature student – studying Marketing and Advertising Management degree at Leeds Beckett University – I found that I really enjoyed the PR and communication side of things. I decided to look for work experience in this field and came to Prohibition PR after my first-year exams. I loved it, they loved me, and I have been here ever since!

 

What is a typical day at Prohibition like for you as an Account Executive?

The thing I love about this job is that every day is different. I could be selling in a story to a national newspaper one minute and helping to arrange an event the next. It would be impossible to say what a typical day is like here! But in a nutshell, fun, busy, varied and quiet often unexpected!

 

How do you consume news?

I watch Sky or BBC news a lot at home and follow what people’s thoughts are on various subjects using social channels such as Twitter and Reddit. I do admit I read the Daily Mail online a lot, but try to ensure a non-biased opinion by reading the BBC online too.

 

What is your favourite thing about PR and social media?

Most definitely the people. I think you need to be a certain type of person to work in this field and I couldn’t ask for better colleagues. I also love how the industry is constantly changing, which keeps our work interesting and fast paced. I enjoy consumer writing too, which is a huge bonus as you do a lot of that here at Prohibition!

 

Do you prefer PR or social media?

I enjoy both equally, but if I had to choose it would be social media as it’s a fascinating subject. It has literally transformed the world as we know it, from how we consume news, to how we interact with people. I am always excited to see what technology will be next to take the industry by storm.

 

What advice would you give to someone looking to work in PR?

Be willing to work hard and ensure you love the work you do. The industry is so fast paced and ever-changing, so you need to stay on top of everything!

 

What is the best thing about working at Prohibition?

My colleagues who are also great friends. We support each other and have a laugh together. It makes the working day a breeze – no matter how much stress or pressure we are under.

 

What has been your favourite campaign to work on?

I really enjoyed working on some of the campaigns we rolled out for Leeds based retail and entertainment complex The Light. We’ve launched loads of innovative campaigns for them, such as Student Hub and The Light Lunch. It was great interacting with the people of Leeds and watching everything go live. We really felt like we had accomplished something once it was over.

 

How many coffees do you need to survive the day?

I am one of those weird people that doesn’t drink tea or coffee. However, I do have a diet coke once a day to see me through.

 

And finally, the most important question of them all…. Does pineapple belong on pizza?

Always. Although I prefer anchovies, which is even more antisocial of me.

Prohibition wins Prolific North’s Best Integrated Communications Campaign

It’s almost time to get dressed up, bring out the bow ties and pop the Champagne as the shortlist for this year’s CIPR Yorkshire and Lincolnshire PRide Awards has been released.

The awards, decided by industry experts, recognise and reflect the hard work PR professionals across Yorkshire and Lincolnshire have put into our PR campaigns throughout the year and to our excitement, we’ve been shortlisted once again for a number of awards.

This year sees our ‘Dial a Direwolf’ campaign shortlisted for Best Low Budget Campaign thanks to the help of our furry friends who roamed around Leeds, creating a buzz about the new pop up Game of Thrones bar in The Light Shopping Centre. We have also been shortlisted for Best Use of Digital and twice for Best Use of Social Media for our ‘Making Christmas ‘Real’ Again’ campaign and our work with Watches of Switzerland over in Switzerland for Baselworld.

Finally, we have also been shortlisted for the prestigious award of Outstanding Public Relations Consultancy, something we could have only dreamed when we were a small team of three back in Chris’ garage.

Much to our excitement, we have already seen one win this year at the Prolific North Awards from our work with florist, Interflora, for Best Integrated Communications Campaign. As a specialist PR and social media agency, integrated PR campaigns are our thing – so it was great for our expertise to be recognised at this year’s awards.

The campaign was birthed from our research, which found the worst and best dates to have a birthday, and was implemented during Christmas time. As any PR practitioner will know, it is difficult to ‘cut through the noise’ during the festive season, so it was hugely important for us to focus on anything but Christmas gifting.

As a team, we came to the decision to run a second phase of the campaign the following summer, focussing on the best date to have a birthday, which was in July.

Along with both of these campaigns creating a significant amount of coverage and online conversation, it was decided to go one step further and create ‘The Ultimate Birthday Surprise Video’.

The video saw a huge surprise birthday party stunt in Southampton, which included a flash mob, a horse-drawn Disney themed carriage and afternoon tea with all of her friends and family at an exclusive Southampton hotel. The content received the greatest organic reach ever for a piece of content on Interlora’s Facebook page.

Overall, the campaign was hugely successful and achieved more than 146 pieces of radio coverage and 140 pieces of national and regional print coverage, with a total circulation of 337 million for print and 355 million opportunities to hear for radio, and genuinely drove online conversation.

Following the success of previous years (and already this year), there are high hopes in the Prohibition office that a winning streak is on the cards. In 2016 we managed to scoop up Best Consumer Relations Campaign for the ‘Worst Birthday’s’ campaign with Interflora and in 2015 we won Outstanding Small Consultancy, so our fingers are crossed that the 2017 PRide Awards brings us something to smile about.

We find out if we have been successful on the PRide Award night on the 30th November so you can count on us keeping you updated then. In the meantime, fingers crossed!

 

 

Content marketing – it’s not just content for contents sake

Consider the changing shape of the comms industry, and you will undoubtedly come across the phrase ‘content marketing’. Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more traditional avenues such as online advertising and PR. But what does content mean? And why is it so important?

At the risk of teaching you to suck eggs, content is – in a nutshell – what makes the communications industry go round. It’s the bread and butter of the sector and it’s an essential tool to ensure brands are putting out the right message and engaging their audience; whether they’re corporates, consumers or stakeholders. So we’ve established that content is the crooks of online communications, which may – to some extent – explain why it’s such an overused term. It’s an essential element to any communications campaign. Without the content, there really is nothing to communicate online, no way to get across your message and in turn no way to build awareness, drive sales or increase footfall.

But has the industry really changed? Or is content marketing merely a new term used to dress up old school tactics? Well yes and no. Content remains at its roots, exactly that; information, a message – whether its worked up into an old school snappy strapline, or a radio jingle, the content remains. What has changed is how content is utilised. The medium in which we both push out and consume content has become ever more varied, and of course we can’t mention medium, without touching on platforms – think blogs, social media, vlogs, digital press… the list is endless.

So, final question… what is the real key to successful content marketing? Well, in short it’s entirely dependent on audience. More and more communicators are being pressed to really consider whom they’re looking to engage. The days of pushing out a press release and totting up press cuttings has long gone. The press office, whilst still relevant, is now an entirely different beast. It’s digital and it acts more as a groundswell from which a brand can maintain a presence and voice, but without strategic campaigns interweaved into the strategy, it is in some aspects a little redundant.

The audience, the consumer – whether B2B or B2C – is savvy, savvier than ever. We’re used to consuming media on mass. Generic content has become sub-standard. It just doesn’t cut the biscuit. Consumers want more, they want tailored messaging, something they can relate to, and something they can truly feel engaged with. And so we see the rise of lifestyle content within the B2B market becoming more successful, and very personalised and strategically relatable content for the B2C market becoming nothing short of essential.

There are four elements to successful content marketing:

  • First and foremost you audience – what do they want to see? What is it that really appeals to them?
  • Secondly, your messaging – how can you make your message relevant? Is taking an indirect approach more effective in the long term?
  • Third comes the platform – how can you access your audience? Do they read online news…? Or are they more proactive across social platforms? Perhaps they’re not proactive across traditional social platforms at all? If so, how are they engaging with brands across the web, is it via online communities, local groups, podcasts?
  • Finally comes the content – once the former points have been established, only then can you really consider how you can create and indeed market your digital content to your audience

Content marketing is developing and ever changing. But, other than mediums changing to adapt to platform updates and launches, the core principle remains the same: Always consider your audience.

Prohibition Pirate Takeover

Here at Prohibition HQ, we love creative social campaigns of all natures, and video content is no exception. So when our lovely city centre client, The Light, informed us that they would be hosting another pop-up bar – after the success of the Game of Thrones-themed Stark’s Tavern – we couldn’t wait to get creative. The theme this time? Pirates.

The launch of the bar was set to coincide with the release of the much-anticipated fifth instalment of the Pirates of the Caribbean franchise, Dead Men Tell No Tales. The bar itself was to feature Caribbean cocktails from in-house mixologists Turtle Bay, pirate props and a steel band playing everything from Caribbean calypso to traditional sea shanties.

Our response was simple: create an engaging and humorous video. In order to encourage excitement and buzz around the bar and drive footfall to its launch, we called on ultimate Jack Sparrow lookalike, Simon Newton, to create (a lot of) mischief in and around Leeds city centre on one particularly gloomy Monday evening.

Our strategy was to release three micro videos over the weekend, teasing the people of Leeds about what was to come, and one full length video afterwards, driving people to the bar’s opening on May 26th.

The results were incredible, with the video achieving a reach of almost half a million people, all in Leeds, drove 128,000 video views and encouraged a total of 13,000 likes, comments and shares.

Did you see the video? We’d love to hear your thoughts. Check it out here.

Making the connection between your forty-winks and sporting success

We all know that worn-out and run-down feeling when you’ve not had enough shut-eye, so we’re sure it’s no shock to know that sleep is a key factor in maintaining good health and wellbeing. But for some, the effects of not getting enough sleep can also seriously impact their livelihood.

Here at Prohibition, we’ve been working with the world’s number one bed brand, Sealy UK, to highlight how sporting success and sleep are intrinsically linked.

Whether you’re in training or recovering from injury, sleep is vital for your health and performance. Studies have shown sleep deprivation to increase levels of stress hormone, cortisol, and decrease production of glycogen and carbohydrates, which are stored for energy during physical activity. This means that sportsmen and women who haven’t been getting proper rest are likely to suffer from low energy and poorer concentration levels in their time of need.

Having a supportive bed can not only help with getting a better night’s sleep, but with recuperating from injuries, allowing the brain to restore itself and activate the healing process.

To help, we worked with Sealy UK to highlight this important link by creating a World of Sport campaign, and teamed up with a number of sporting heroes, sponsoring and gifting them a brand new Sealy bed, whilst following their sporting progress.

To date, we have worked with the likes of David Haye, Wigan Warriors, Burnley FC, Jamie Roberts and Phil Tufnell, and have generated over 65 pieces of coverage, including titles such as SportsPro, News & Star, and The Business Desk.

In fact, if you’re a Wigan Warriors fan, you may have spotted our April Fool’s video earlier this year, with Sky Sports presenter Brian Carney, discussing a new, innovative training scheme involving lots of Sealy pillows…

Here is just some information on our World of Sport stars:

To find out more about the Sealy World of Sport, visit the website here.

The political PR moves that we can all learn from 

It’s been a hell of a year for PR in politics. Think Putin, Trump, Brexit, Obama, Farage… the list is endless. But what can we learn, both good and bad from the heroes and the tyrants alike?

The Obama effect
This one is simple, yet entirely effective. The level of positive content created to support the Obama comms schedule is nothing short of admirable. It didn’t take long for Obama’s comms team to tease out his charisma – utilising it to create a President with people appeal. The trick here was to present Obama as one of us. Somebody we can all relate to. Somebody who shares our values and indeed our idea of fun. The cute factor was utilised ten fold. Think the Joe, Obama relationship. The way Obama interacted with children… it’s the Kate Middleton, Diana tactic on speed – and it’s a guy too, so you know, additional appeal(?). Scratch the service and consider how this PR dream of a demeanour has perhaps clouded our judgement on actions and policies implemented by Obama, and we begin to truly understand the power of positive PR. The power of utilising an image of strength and solidarity.

The tyrant comparison
So, we have an example of positive PR used to spin a certain message. And this can also be seen in play by those favoured in a lesser light by the larger voices in the democratic world. A good example of this is the recent reveal of the refugee numbers that will be welcomed into the UK being slashed. The distraction PR technique, saw this announcement being buried in the Brexit debate. Unfortunately for Theresa May, this classic PR technique entirely back-fired, leaving her at the scrutiny to humanistic groups, and well just humans actually. The move is a classic, and yet nine times out of ten, it is entirely unreliable and dangerous to a reputation.

The outlandish cheesy puff
Finally we have Trump, Farage and Putin. The face of the right wing politician. The totalitarian with questionable (understatement) ideology. These guys literally play the Trump Card… they utilise the guise of honesty to fuel fanatical beliefs. It’s extremist communications. By utilising the controversial and engaging the historically disengaged, you can provide an outlet for comms with serious impact. In some ways it’s smart, in other ways it’s crass. But it is undoubtedly effective. Reminiscent of sayings such as ‘he who shouts loudest’, or ‘he who dares wins’, this technique is nothing short of balshy. Just like sex sells, so does the controversial.  And whilst many disagree with this tactic, be it Brexit, Russia’s growing influence or Trump’s presidency it works.

So, what can we learn from this? Well it’s difficult. It’s a matter of morality vs. impact. Negative news will always travel faster than positive news, so it’s about striking a balance. It’s where reactive commentary becomes priceless. When there is a negative to be dealt with, it’s essential that you have the finesse and balls to react to it in a way that will engage and inspire others. The best example of this in recent times…? Surely it’s got to be the way Finland reacted to Trump’s inauguration?

Influencer relations – the do’s and the don’ts 

Just over a year ago I started a blog. It was more of a cathartic exercise than anything work related, but it has provided me an invaluable insight into what works for influencers and what’s an absolute turn off. With this in mind I’ve put together my top tips for more engaging influencer relations.

The do’s

  • As with any media, building a relationship first and foremost is paramount to your brands success in being advocated by a influential blogger or Instagrammer. With this in mind, focus on quality over quantity. Identify your key targets from the offset and focus on building really valuable relationships with these influencers.
  • Be prepared to offer value in kind or even payment for features. An influencers time is valuable, not least as many blog, whilst working full time or juggling a full family life. If you value your influencer’s time, you’ll receive more traction when pitching.
  • Make sure your targets are truly relevant and personalise your pitch. If you mention family names or similar it goes a long way to demonstrate that you’ve done your research and you genuinely feel like their platform is the perfect fit for your brand.
  • Use your engaged network as more than just influencers, help them to help you by including phrases like; ‘if you or any of your influencer friends want to come along, just shout.” Or; “As a valued influencer, I wondered if you could recommend any food bloggers too me? Naturally we can send you some cheeky samples for your mummy blog too”. This way you can build an engaged audience that is more likely to really buy into the brand you’re looking to promote.
  • Remind your influencers that you’re available for review opportunities. Make sure you drop them a line from time to time to keep in touch and promote new products etc.

Don’ts

  • Don’t send out generic emails promoting something irrelevant. I receive at least ten random emails per day from PRs that haven’t done their research. This makes me less likely to engage with them when they are promoting a brand that I could be interested in.
  • Avoid saying ‘Hey there’ when emailing en masse, it becomes very obvious that you’re one of many and the PR hasn’t done the research into what type of content will work for your blog.
  • Being afraid to step outside of the box is a no no. Take time to look at what your influencer is promoting and how you could work together on something exciting and new.
  • Don’t focus too much on your own products and lose sight of why you’re contacting your influencer. Consider instead what your influencer is trying to achieve and how they’re audience will feel excited and engaged by a partnership with your brand.
  • Don’t be too formal. The majority of influencers have a relaxed tone, and so respond to a more personalised and tailored approach. Ask how they are, how their family are. Tell them how much you adored their recent post and why.

Have I missed anything?

Facebook has announced some exciting new features and we can’t wait to try them out…

Back in April, the annual Facebook F8 conference revealed a heap of new and exciting features heading our way. Although mainly aimed at developers, CEO Mark Zuckerberg’s announcements are set to have huge implications for users. From apps to virtual reality, let’s take a deeper look into what’s going to happen in the world of social media this year…

Camera filters

We all love a good filter and let’s face it, animated effects for your selfies have become a huge part of modern messaging ever since Snapchat released the puppy-dog filter. However, Facebook is now attempting to join the party by creating two new tools dubbed ‘Frame Studio’ and ‘AR Studio’. These nifty apps enable developers to create augmented reality (AR) content more easily, with Frame Studio focusing on 2D overlays such as borders and frames, whilst AR Studio mimics Snapchat’s face filters, allowing developers to create 3D masks that respond to facial movements. The aim of the applications is to make AR content easier to create for developers by eliminating writing code.

Virtual Reality

Hot on the heels of the virtual reality trend is ‘Facebook Spaces’ – a new virtual reality app that enables you to create an avatar that looks just like you. The app lets you hang out in a VR world with friends by using a virtual reality headset. With features including being able to draw in the air with a virtual marker, we are confident that this new feature will transform the way we stay connected across the globe.

Music and Games in Messenger

Messenger is getting a makeover in the hope of making it one of the most advanced platforms available to the public. Improvements include new stories and other content becoming available in group chats via ‘Chat Extensions’, as well as the introduction of games and music onto the platform to create a more interactive experience while chatting with friends. For the music lovers, there are also plans for messenger to sync with Apple Music – perfect for those all-important music taste debates!

M Suggest

You have probably never heard of Facebook’s virtual assistant M, but you will do soon! Although most people usually turn to Siri to lend a helping hand, Facebook is aiming to improve M’s capabilities which they say will get smarter over time. M currently has the capacity to join chats to help users pay for things, find information, and suggest responses to messages. One of the latest features is ‘M Suggest’ which will listen to conversations surrounding food and restaurants and will speak up to offer food recommendations nearby, forever solving the age old argument of where to go out for dinner!

360 video

Hoping to boost the use of its 360-degree videos Facebook has unveiled plans for two new cameras designed intentionally to capture spherical video. The circular cameras have as many as 24 individual lenses capable of capturing photos and video. The Surround360 units are both large and expensive, so they are unlikely to be used for personal use just yet, but it’s defiantly likely that people will begin to rent them for production purposes to create some cool imagery.

Which Facebook features are you most looking forward to? Tweet us at @ProhibitionPR

 

Image Credit: Flickr

The Top 10 Sports Stars on Social Media – and Who You Should Be Following

There’s no doubt that the impact of social media on the sporting industry has been huge, with sponsors clambering to strike a deal with the latest hot property from all sporting professions. The top two football teams on social media, Barcelona and Real Madrid, boast a combined media value of $42.5million alone and command an audience of 286million, as fans from across the globe not only support their heroes from the side lines, but from their laptops too.

But how influential are these sporting heroes? And how do they match up to our favourite pop and movie icons, who dominate Twitter and Instagram? Let’s look at the top ten and what makes them so desirable to the world’s biggest brands…

10) Zlatan Ibrahimović (@ibra_official) – Twitter: 4.44m /Instagram: 24.7m

Hailed as the most successful Swedish footballer ever, Ibrahimović is an infrequent tweeter but when he does decide to share he likes to make an impact. When transferring from Paris Saint Germain to Manchester United (for an eye watering £260,000 a week) the striker shared his news with a simple tweet – amassing 222k retweets, 265k favourites and 11k replies from surprised fans. No wonder it’s well known that he “does what he wants”!

9) Luis Suarez (@LuisSuarez9) Twitter: 9.16m/ Instagram: 21.9m

Barcelona star Suarez is as infamous for his culinary habits off the pitch as he is for his impressive soccer skills, but no matter which way you look at it, the forward from Uruguay is social media gold. Just moments after the shocking biting incident in the 2014 World Cup, social media was abuzz with memes and brands jumping on the news from Snickers, to Listerine. Perhaps Luis’s avid followers can’t wait to see what the star does next?

8) Andres Iniesta (@andresiniesta8) Twitter: 15.9m/Instagram: 17.7m

You may need to use the translator function on Barcelona alumni, Andreas Iniesta’s Twitter account, but that doesn’t stop the Spanish midfielder from becoming one of the most followed sports stars on social media. Recently, Iniesta was left red faced as his social media team accidently shared a post of Blanco’s basketball team star Sergio Llull followed by the hashtag #HalaMadrid. The hashtag commonly used by Barcelona’s footie rivals (Real Madrid) was swiftly deleted – but not before a few screen shots were taking by amused fans!

7) Ronaldinho (@10Ronaldinho) Twitter: 14.6m

Brazilian legend Ronaldinho is just as popular off the pitch as he in on and makes number 7 on our top 10 most influential sports stars on social media. Back in December 2016, football was hit with the tragic news that the plane carrying Brazilian club Chapecoense crashed on its way to the Copa Sudamericana final, killing 71 and injuring 6 others. Fans of the semi-retired star created a campaign with the hashtag #ronaldinhonachape calling for him to play for the side. However, plans to involve the famous footballer were down played by the club who chose to find younger players to rebuild the devastated team.

6) Gareth Bale (@GarethBale11) Twitter: 11.8m Instagram: 28.8m

Wales and Real Madrid hero Gareth Bale is a prolific tweeter, often sharing his online support for his fellow team mates. Back in 2016, Bale joined over 150 fellow players in joining a new football related social media network, Dugout.com, a site dedicated to offering exclusive content, interviews and behind the scenes footage to news hungry fans. The company has hired former AOL, Buzzfeed and Google executive, Kate Burns, as executive vice-president – who has said that the first of its kind website has been designed to “attract millennials from across the globe“, a critical audience for advertisers to reach.

5) James Rodriguez (@jamesdrodriguez) Twitter: 12.2m/Instagram: 30.7m

He may be a star on the pitch and on social media, but that didn’t stop James Rodriguez receiving death threats last year, after pulling out of the Columbia squad for their 2018 World Cup qualifying match. An online group of trolls called ‘Legion Holk’ sent the player and his family terrifying messages alongside pictures of guns and other weaponry but thankfully, nothing came of the threats.

4) Lionel Messi (Twitter: Zero /Instagram: 70.7m

He may only post occasionally on Instagram, but that doesn’t stop Lionel Messi from safely sitting in the top 5 most influential sporting stars in the world. Arguably one of the greatest players in the world today, Messi has recently struck up a ‘lifetime’ deal with Adidas which will see him wear the brand on the pitch, until the end of his playing career which no doubt will rocket sales for the popular sporting brand.

3) LeBron James (@kingjames) Twitter: 34.6m/Instagram: 29.9m

The only star on this list that doesn’t play football, basketball hero LeBron James just misses out on the runner up spot. Don’t expect him to be posting much recently however, as James is avoiding social media until he leads his team to a second consecutive NBA title (he hopes!).

2) Neymar (@neymarjr) Twitter: 28.6m/Instagram: 79.3m

Barcelona superstar Neymar is our runner up, with a whopping 73.9m followers. Sharing updates from his personal life and off pitch antics as well as football related updates, Neymar was the one to beat in the social media numbers until a certain Portuguese icon took his place…

1) Cristiano Ronaldo (Cristiano) Twitter: 50.9m/Instagram: 95.6m

Ambassador, model, fashion icon and arguably one of the greatest footballers of his generation, Cristiano Ronaldo has recently added another notch to his designer belt – King of social media. Enjoying a combined online audience of over 200million the three-time FIFA player of the year’s popularity has continued to rise to such an extent that this Portuguese superstar is bringing in the big bucks – all $88 million of them.

 

 

 

 

Image Credits: Wikimedia, WikimediaFlickr, Flickr,