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SEO, Content and PR – The Three Musketeers of Marketing

As digital marketing has been on the rise since the 1990’s, organisations have found it vital to incorporate it into their marketing approach. Most companies have been able to identify that the three dominating features are Search Engine Optimization (SEO), Content Marketing and Public Relations (PR). They found that all these things working systematically alongside each other will provide maximal impact. So what exactly is SEO, Content Marketing and PR? Here’s the basics that you need to know.

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Making marketing more measurable – the hacks that ensure your campaigns convert

The world of marketing looks very different from what it once was. We’re now seeing investment in digital marketing overtaking investment in traditional marketing at a rapidly increasing rate, with Britain being the largest online advertising market in Europe, and predictions that almost two-thirds of UK ad spend will be online by 2020. And whilst many believe that this shift away from traditional marketing tactics – in which brands are often left looking at vague estimates of ROI and predicted circulation figures – and towards highly targeted and trackable digital strategies allows for greater control over campaigns and results, it also means that today’s marketers must be savvier than ever before.

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Top 10 tips to Maximise your Video Content

It’s no secret that video is champion content when it comes to social media. With social video generating 1200% more shares than text and image combined, this social media trend continues to dominate platforms and is helping companies improve brand awareness, conversion rates and sales figures. So, how can you make the most of your next video campaign to ensure it reaches it’s full potential? Here’s our top 10 tips to help you out:

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How to make sure your PR campaign cuts through the noise

In today’s competitive market, it’s becoming increasingly difficult for brands, across all sectors in B2B and B2C industries, to stand out from the crowd and be recognised and noticed. Because of this, effective PR campaigns that are innovative and unique as well as conveying a brands key messages and reaching their target audience are absolutely key. It’s been noted that there are 3.5 billion Google searches each and every day – but only 5% of all branded content receives consumer engagement, meaning for marketers and PR professionals, upping your PR campaigns has never been more important. With that in mind, here’s some crucial points to take into consideration to ensure that your PR campaign cuts through the noise.

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