Tag: content marketing tips

Content marketing is the process of planning, sharing and distributing relevant and valuable material consistently to attract and retain your ideal target audience The objective is usually to either drive sales, generate leads or build brand...

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We recently hosted a webinar that shed light on the changing marketing trends in the drinks and hospitality industries in the face of COVID-19 Over the last nine months, the hospitality sector has encountered massive changes - unlike any before This...

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As digital marketing has been on the rise since the 1990’s, organisations have found it vital to incorporate it into their marketing approach Most companies have been able to identify that the three dominating features are Search Engine...

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The world of marketing looks very different from what it once was Even when considering marketing for a gym, which is an in-person endeavour for the most part, we’re now seeing investment in digital marketing overtaking investment in traditional...

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It’s no secret that video is champion content when it comes to social media With social video generating 1200% more shares than text and image combined, this social media trend continues to dominate platforms and is helping companies improve brand...

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In today’s competitive market, it’s becoming increasingly difficult for brands, across all sectors in B2B and B2C industries, to stand out from the crowd and be recognised and noticed Because of this, effective PR campaigns that are innovative...

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