Since its introduction in 2016, Facebook Live has become an important marketing tool for brands globally. In fact, in 2017 one in every five videos uploaded to Facebook was a live broadcast. And the popularity of live video only continues to grow; according to Facebook, two billion people watched a Facebook Live between 2016 and 2018.
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So, in Mark Zuckerberg’s ongoing quest for greater transparency (at least, on the PR front) following the US Elections, he’s just announced plans to throw open the previously hidden world of Facebook advertising.
While the focus is largely on those buying political ads, his slightly ambiguous post suggests that anyone visiting a brand page will soon be able to see how much said brand has paid for advertising, details of how their particular ads are targeted, as well as the number of impressions their ads have generated.
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Back in April, the annual Facebook F8 conference revealed a heap of new and exciting features heading our way. Although mainly aimed at developers, CEO Mark Zuckerberg’s announcements are set to have huge implications for users. From apps to virtual reality, let’s take a deeper look into what’s going to happen in the world of social media this year…
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In the next few months, politics will be all over the news agenda with the EU referendum, campaigning to either leave or stay in the EU.
At one point, campaigning meant that a group of people would knock on every door in the street and persuade you to listen to their point of view and vote alongside them. However, just like everything in recent years, campaigning has changed with the times.
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The month of October is always a busy one, with the colder weather creeping in and social media suddenly overrun with snaps of pumpkins. Now we’ve reached the start of November we thought we would take a look back at the best social media articles of the month and why we love them. From Marketing tips and tricks to “how to make women more dateable” our list has it all.
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Fast moving, always adapting and often controversial, social media is an area where many of us have divided opinions. We like to keep our ear to the ground in the social media world, and as the week comes to an end, we’ve put together a few of our favourite pieces of social media content from around the web that you might not have spotted.
Yesterday morning. the Prohibition team jointly organised a successful breakfast seminar exploring the important issue of legal compliance in social media.
Held in conjunction with leading Intellectual Property law firm, HGF, the central-Leeds seminar was attended by 50 marketing and legal professionals from across the region.
Read MoreSocial networks were never really meant to be long-winded. Twitter has and probably always will limit its users to the SMS-style 140 characters; Facebook cuts statuses off mid-paragraph and encourages you to ‘see more’ instead of displaying the whole thing and TL;DR (too long, didn’t read), a phrase originating well over a decade ago on Usenet forums is now wildly popular on Tumblr, Instagram and just about any other social network.
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Worldwide mobile phone sales are on fire. Currently, over one billion mobile web users are scrolling through the 1-4G universes, and their massive influence over social networks is becoming increasingly more apparent. If you’re after a good example, look no further than the new Facebook new Messenger app and how hard they’re pushing it on consumers, or how popular the Vine app is among brands for creating simple, snappy video content.
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