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Facebook to make brand’s advertising spend visible (blame the Russians)

So, in Mark Zuckerberg’s ongoing quest for greater transparency (at least, on the PR front) following the US Elections, he’s just announced plans to throw open the previously hidden world of Facebook advertising.

While the focus is largely on those buying political ads, his slightly ambiguous post suggests that anyone visiting a brand page will soon be able to see how much said brand has paid for advertising, details of how their particular ads are targeted, as well as the number of impressions their ads have generated.

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The top social media stories – October 2014

The month of October is always a busy one, with the colder weather creeping in and social media suddenly overrun with snaps of pumpkins. Now we’ve reached the start of November we thought we would take a look back at the best social media articles of the month and why we love them. From Marketing tips and tricks to “how to make women more dateable” our list has it all. 

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The Prohibition Seven Days of Social

3256859352_cf35412c5f_zFast moving, always adapting and often controversial, social media is an area where many of us have divided opinions. We like to keep our ear to the ground in the social media world, and as the week comes to an end, we’ve put together a few of our favourite pieces of social media content from around the web that you might not have spotted.

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How to be legally compliant on social media

Yesterday morning. the Prohibition team jointly organised a successful breakfast seminar exploring the important issue of legal compliance in social media.

Held in conjunction with leading Intellectual Property law firm, HGF, the central-Leeds seminar was attended by 50 marketing and legal professionals from across the region.

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Brief flings: How social media is becoming more short-term

Social networks were never really meant to be long-winded. Twitter has and probably always will limit its users to the SMS-style 140 characters; Facebook cuts statuses off mid-paragraph and encourages you to ‘see more’ instead of displaying the whole thing and TL;DR (too long, didn’t read), a phrase originating well over a decade ago on Usenet forums is now wildly popular on Tumblr, Instagram and just about any other social network.

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How mobile is paving the way for social media developments

Worldwide mobile phone sales are on fire. Currently, over one billion mobile web users are scrolling through the 1-4G universes, and their massive influence over social networks is becoming increasingly more apparent. If you’re after a good example, look no further than the new Facebook new Messenger app and how hard they’re pushing it on consumers, or how popular the Vine app is among brands for creating simple, snappy video content.

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IS IT GOODBYE FOR FACEBOOK?

goodbyeSince Facebook was first introduced in 2004 its popularity has sky rocketed, particularly amongst teenagers and the younger generation. The site was one of the few places where individuals could keep in touch with old friends, share photos and exchange new information or gossip. However, as the world around us becomes more technically advanced, more websites and mobile apps have been created. These new communication channels have also become increasingly popular and have started to overshadow Facebook which recently stated that it is are seeing ‘a decrease in daily users, especially amongst teens’.

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Top Tips for a successful Work Experience in Public Relations.

Don’t be afraid the agency is not as scary as the name may seem, except Chris Norton, watch out for him!

I had no idea, clue, understanding, gist or hint about Public Relations, the term I like to use for myself in a situation like this is ‘I am a blank canvas’ meaning I have no knowledge but I’m ready to learn and ready to work, so throw all the paint you can on me.  Working for 3 months at Prohibition PR, I can now officially say I have knowledge and understanding about Public Relations and its relative Social Media. So here is an abundance of tips that I have learnt from working at Prohibition PR;

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