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Viewing posts tagged yorkshire pr agency

How to make sure your PR campaign cuts through the noise

In today’s competitive market, it’s becoming increasingly difficult for brands, across all sectors in B2B and B2C industries, to stand out from the crowd and be recognised and noticed. Because of this, effective PR campaigns that are innovative and unique as well as conveying a brands key messages and reaching their target audience are absolutely key. It’s been noted that there are 3.5 billion Google searches each and every day – but only 5% of all branded content receives consumer engagement, meaning for marketers and PR professionals, upping your PR campaigns has never been more important. With that in mind, here’s some crucial points to take into consideration to ensure that your PR campaign cuts through the noise.

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How to keep a proactive press office

It goes without saying that press office skills are vital in public relations. However, as well as issuing standard releases (e.g. product launches, company news, events, etc.) it’s really important to be as proactive as possible when to be successful. Here we’ll be running through some of the key considerations to keep in mind that can allow us to keep a proactive press office for any client.

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Understanding social media for B2B and corporate companies

When it comes to social media marketing, many don’t realise the true potential utilising this communications channel for B2B and corporate companies can have. However, whilst channels such as Instagram and Facebook may be synonymous with consumer-facing brands and influencers, the power of social media marketing for B2B brands should not be underestimated.

Not convinced…? To get you on-board here are some statistics that are guaranteed to blow your mind!

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More success for Prohibition!

Will Ockenden (L) and Chris Norton (R)Blog Will Ockenden (L) and Chris Norton (R)Blog Rebecca Wharmby (L), Will Ockenden, Vicki Murphy, Blog Adam Worrall, Chris Norton, Emily Moult (R)

 

 

 

 

 

 

 

 

 

 

After celebrating a record year that has seen us double in size and move to larger office we’re now happy to announce the appointment of our new board director.

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How to get free images online

Working for a digital PR agency I regularly write blog posts for clients or for the Prohibition PR blog. I often think of ways to make my blog posts more engaging, and, content aside, having attention-grabbing photos is the easiest way to do just that.

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Football Flick – Video Seeding Campaign

Over the last couple of years we have been working closely with a number of the best marketing agencies in the country to help them seed their viral campaigns on the web whether that is news, video, apps or even music. It’s the best part of the job and we get to play with some amazing content and stunning videos from all kinds of different sectors and as long as the content is good we are happy to help.

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Violation of Google’s Guidelines Will Result in Damaged PageRank

Google’s latest announcement has made it official that selling page links and including paid-for placements on your blog can and will damage your PageRank. In the announcement Matt Cutts, Google’s Head of Web Spam stated that ‘selling links (or entire advertorial pages with embedded links) that pass PageRank violates our quality guidelines, and Google does take action on such violations.’ Such action has been taken out recently on the florist giant Interflora for breaking Search Engine Optimisation guidelines by manipulating links to improve its PageRank. Penalisation of Interflora is the latest proof that even the largest brands are not immune to Google’s rules and regulations.

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The 10 Best April Fools Stunts

Google
Regular pranksters Google certainly did not disappoint this year! Now I could probably write a whole post purely on Google’s April Fools stunts from yesterday, but I’ll cut to the chase:

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