Communication is the transfer of information from one person or community to another.
The term refers to components of the mass media communications industry, such as print media, publishing, the news media, photography, video production, cinema, broadcasting (radio and television), public relations and advertising.
COMMUNICATION MEDIA & TECHNOLOGY
The Internet is arguably one of the most effective media channels for communication. Tools such as e-mail, Skype, and Social Media have brought people closer together and created new online communities.
Many SME’s and large companies view social media as business-critical customer engagement and marketing channels, resulting in a demand for professional skillsets/roles, including social media manager, community management roles social media advertising roles.
SOCIAL MEDIA & COMMUNICATION PROFESSIONALS
From a professional standpoint, social media allows individuals/organisations to create far-reaching networks of peers and leaders in your chosen area.
As well as marketing and engagement, Social Media serves as a platform for collaboration and information distribution.
Social media is, therefore, an efficient mechanism to involve employees and brand ambassadors from all positions and levels within an organisation to share news, information and resources.
This includes developing a company’s relationship with the local (and not-so-local) community, clients, prospects and target demographics.
COMMUNICATION AND PUBLIC RELATIONS
Although different PR agencies will focus on different sectors, their common aim is usually to persuade the public, investors, partners, employees, and other stakeholders to maintain a particular point of view concerning it, their clients’ leadership, products, or political decisions.
Media communication and relations strategists are responsible for securing new press opportunities.
This includes building relationships with press outlets, pitching journalists, crafting press materials and media advisories, contacting news media, handling all incoming media requests, and developing a press outreach strategy.
CRISIS COMMUNICATIONS, MEDIA AND PR
Every situation will have its own set of challenges and unique navigation criteria.
PR professionals work on behalf of affected organizations and attempt to control the narrative; the desired outcome being mitigation of potential brand/reputational damage for their client/employer.