Property PR for developers, housebuilders and commercial property
For Birchwood Park, an always-on press office earned 74 pieces of coverage and 20% of new occupier referrals.
Talk to us about your project
What does a property PR agency do?
It makes the right people in property know who you are and trust you, so that investors, occupiers, agents and buyers come to you. In practice that means news and comment in the property trade and business press, a public profile for your leaders, research the industry wants to quote, and launches that bring buyers or tenants through the door. The audience decides the media. A logistics developer needs Property Week and the agents who read it. A housebuilder needs home buyers and their parents, on the portals and in the regional press.
How Potter Space became the voice of small-box industrial
Potter Space was a regional developer overlooked in industrial and logistics coverage, which bigger names dominated. We found a gap nobody owned: units under 100,000 sq ft make up 95% of all industrial and logistics units, yet everyone talks about big sheds.
We built a research report on it, BIG Things in SMALL Boxes, now in its fourth edition. It has earned more than 50 pieces of coverage, 800,000 readership reach and a keynote at Property Week I&L 2026. Alongside it we profiled managing director Jason Rockett, a former professional footballer, who won the Property Week Big Interview, 25 commentary pieces and eight speaking slots.
More property work, with the numbers
The Property Sourcing Company. Launching the UK’s first purpose-built app for property deal sourcing, in a market full of self-styled gurus. We pitched one launch two ways, a product story for the trade and a founder story for business editors, and secured 12 pieces of coverage in nine titles, double the target. Paid social then delivered 94 investor leads in its first month.
Keepmoat Homes. Research into what grown-up children living at home really cost their parents, turned into a calculator app. It ran in 24 titles, was used 1,200 times in its first week, and social became Keepmoat’s top referral source that month.
Property PR services
Six things, weighted to your goal. Most property clients start with the first two.
Trade and business press office
Scheme news, lettings, sales, appointments and results, placed in the property trade, business and regional press week in, week out.
Leadership profiling
Comment, interviews and speaking slots for your MD or founders, as with Jason Rockett’s Property Week Big Interview. Media training included.
Research and thought leadership
Reports the industry quotes, such as BIG Things in SMALL Boxes and the Office of the Future, built to earn coverage, links and stage time.
Launches and events
Show homes, site openings, app launches and investor events, with media angled separately for trade and business editors.
Social and lead generation
Organic and paid social media aimed at buyers, investors or occupiers, measured in leads and cost per lead.
Issues and reputation
Planning objections, build delays and customer complaints, handled with a plan written before the story breaks.
What happens in the first 90 days?
A typical start. A launch date or a planning timetable can move it forward.
Audit
We review your coverage, your competitors’ coverage and who actually becomes a buyer, tenant or investor, so we target the right media.
Story bank
We find the stories you already have, from scheme milestones to data only you hold, and the one angle nobody else owns.
Spokespeople
We agree who speaks for you, sharpen their views and prepare them for interviews.
First coverage
Trade and business press go out first, so the industry hears from you within weeks.
Monthly reporting
Coverage, reach, links, site visits and enquiries each month, set against the goal we agreed.
Review and refine
At 90 days we agree what worked, what to drop and whether research or a launch should come next.
How much does a property PR agency cost?
Property PR usually runs as a monthly retainer for an ongoing press office, or as a project for a launch, a research report or a scheme. The fee depends on how many audiences you need to reach, how much content we produce, and whether paid social or events are part of it. Tell us your goals and timing, and we will come back with options at different levels.
Tell us who you need to reach and when. We will send ideas and options.
Is Prohibition the right property PR agency for you?
A good fit
Developers, housebuilders, commercial and industrial property owners, business parks and proptech firms that want a stronger reputation with investors, occupiers, agents or buyers, and want it measured in enquiries.
Probably not the right fit
If you need a single property listing pushed, a portal or an estate agency marketing package will serve you better. If you want a planning decision guaranteed, no agency can honestly promise that.
Why property businesses choose Prohibition
Our PR, research, video and social teams sit together in Leeds, so a report, the press story, the leadership interview and the paid social campaign come from one plan. That is how The Property Sourcing Company could launch with trade coverage, a founder profile and lead-generating social in the same quarter.
Prohibition has won more than 45 industry awards, is rated 4.9 out of 5 from 19 reviews on Clutch, and is part of the Worldcom PR Group for clients with interests outside the UK.
Property PR questions we get asked
Do you work with housebuilders, commercial property or both?
Both. Our property work covers housebuilders such as Keepmoat Homes, commercial and business parks such as Birchwood Park, industrial and logistics developers such as Potter Space, and proptech such as The Property Sourcing Company.
Which media do you target for property clients?
It depends on who you need to reach. For investors, occupiers and agents that means Property Week, Estates Gazette and the regional business press. For home buyers it means national and regional consumer titles and property portals such as Rightmove and Zoopla, where the Keepmoat campaign was covered.
Can PR help a planning application or a community consultation?
PR can explain a scheme clearly, give local people accurate information and make sure the benefits are heard alongside the objections. It cannot win a planning decision, and we will not pretend otherwise. Where a scheme is likely to be contested, we plan the issues and responses with our crisis management team before anything is announced.
How do you measure property PR?
Against the business goal you set us. For Birchwood Park that meant new occupier referrals, which reached 20%. For The Property Sourcing Company it meant investor leads, 94 in the first month of paid social. Every case study reports results by stage of the AMEC framework.
Do you only work with property businesses in Yorkshire?
No. We are based in Leeds and work across the UK. Birchwood Park sits between Manchester and Liverpool, and Potter Space has sites across England.
Our Latest Work
Talk to us about property PR
Tell us about your business, your schemes and who you need to reach. We will reply with ideas and options. Prefer to talk? Call us on 0113 430 4160.
