Category: Influencer Marketing

Follower count explains why a brand takes the meeting It doesn't explain why the partnership works Mappin & Webb has held a Royal Warrant since 1897 and its master craftsman currently holds the title of Crown Jeweller Lydia Millen built an...

Attention is the new currency  As people rethink where they are spending their time and attention online, influencer marketing is changing with them In the past, brands measured success by reach, impressions, and engagement, favouring creators...

Influencers have become one of the biggest tools within our sector Creating relatable, engaging, and trending content is now the go-to to cut through the noise and reach the target audience However, as influencers grow and evolve, many start to...

Influencer marketing is constantly changing as the digital landscape evolves While celebrity influencers and experts dominate the spotlight, we are seeing micro-influencers quietly taking the lead  Typically under 15,000 followers, these...

An influencer campaign should enter the room and turn heads rather than shout loudly when they come through the door Influencer marketing cannot be used as a strategy where you aim to be the loudest person in the room, mainly because that room is...

In 2025, the creator economy is no longer about who shouts the loudest Brands are shifting away from one off sponsored posts and mass reach influencers and instead focusing on partnerships that deliver real connection, long term value, and...

In an age where technology and creativity increasingly collide, a new kind of influencer is on the rise One that’s not human, but artificial intelligence These AI influencers are popping up and increasing in popularity and are becoming more common...

Influencer marketing has become one of the most powerful tools for brand, from increasing general awareness to promoting a key product Social media personalities can reach  engaged audiences and shape purchasing decisions in ways a brand can rarely...

With festival season here, lets look back at one of this years earlier festivals - the influencer Olympics, more commonly known as Coachella What was once seen as just a festival in the desert has now become a key calendar event for brands and...

Influencer marketing is one of the most powerful tools for PR and marketing teams From reaching a broader audience to growing trust within a target crowd, brands can also have bespoke content based on insights and data However, when poorly...