Category: Influencer Marketing

Influencer marketing is constantly changing as the digital landscape evolves While celebrity influencers and experts dominate the spotlight, we are seeing micro-influencers quietly taking the lead  Typically under 15,000 followers, these...

An influencer campaign should enter the room and turn heads rather than shout loudly when they come through the door Influencer marketing cannot be used as a strategy where you aim to be the loudest person in the room, mainly because that room is...

In 2025, the creator economy is no longer about who shouts the loudest Brands are shifting away from one off sponsored posts and mass reach influencers and instead focusing on partnerships that deliver real connection, long term value, and...

In an age where technology and creativity increasingly collide, a new kind of influencer is on the rise One that’s not human, but artificial intelligence These AI influencers are popping up and increasing in popularity and are becoming more common...

Influencer marketing has become one of the most powerful tools for brand, from increasing general awareness to promoting a key product Social media personalities can reach  engaged audiences and shape purchasing decisions in ways a brand can rarely...

With festival season here, lets look back at one of this years earlier festivals - the influencer Olympics, more commonly known as Coachella What was once seen as just a festival in the desert has now become a key calendar event for brands and...

Influencer marketing is one of the most powerful tools for PR and marketing teams From reaching a broader audience to growing trust within a target crowd, brands can also have bespoke content based on insights and data However, when poorly...

TikTok dominates the social media landscape; from its origins as an app for dancing and lip-sync videos, the platform has now become the go-to destination From Duolingo’s mascot coming back from the dead to the RSPB’s Bird of the Week – the...

We may not know much about the Super Bowl or the NFL here at PPR, but we do know about influencer marketing and influencer campaigns! With the Super Bowl this past week, all of us in PR and Marketing had our eyes peeled for what campaigns would be...

The world of public relations is shifting, and at the centre of this change is the rise of influencers Once seen as content creators sharing their personal experiences, influencers have evolved into key players in brand communication Today, they...