Public Relations Agency

A PR agency that measures success in business results, not clippings

Updated October 2026.

Prohibition is a public relations agency in Leeds working with consumer and B2B brands across the UK. We earn national, regional, trade and broadcast coverage, build reputations and protect them when things go wrong, and we tie every campaign to a number your board cares about: sales, listings, enquiries or sentiment. Interflora’s Mother’s Day campaign earned 73 pieces of coverage and a 9% rise in like-for-like sales.

Talk to us about PR

202pieces of coverage for Mr Porky, 15 on broadcast
+9%like-for-like sales for Interflora at Mother’s Day
16% to 8.7%negative coverage sentiment for Keystone Brewing Group
9.4Mmonthly audience of The Times launch piece for Qoria

What is PR and why do you need it?

Public relations is how an organisation earns trust and attention from the people who matter to it: customers, buyers, journalists, investors and staff. Unlike advertising, the coverage is earned, so it carries more credibility. Good PR wins customers and investors, raises product awareness, supports recruitment, generates leads and, through links and mentions, helps you rank in Google and get cited by AI tools.

What does PR deliver?

  • New customers, listings and investors
  • Product and brand awareness
  • Credibility and a stronger reputation
  • Recruitment and staff pride
  • Leads for your sales team
  • Links and mentions that lift search and AI visibility

How do we run a PR campaign?

Every campaign follows our Create, Engage, Convert method: consultancy before publicity. Research and planning come first, bold creativity earns attention, and measurable outcomes prove the impact. Our best work shares the same recipe: a human insight, a topical idea and strong visuals, aimed at a business goal rather than vanity metrics.

Create

We dig into data, audience psychology and market intelligence to find the insight that drives the strategy. For Mr Porky, that was a pub myth worth testing: do pork scratchings make beer taste better?

Engage

We bring the idea to life with stories, visuals and the right channels. Mr Porky’s taste test, with a food and beer scientist, earned 202 pieces of coverage and 562 brand mentions.

Convert

We agree success measures up front and track them: sales, sign-ups, traffic or sentiment. Keystone Brewing Group’s negative coverage fell from 16% to 8.7%. See our approach to PR measurement.

Our PR services

A full-service PR team in Leeds, with digital, design, video, events and research in-house. See all PR services.

Media relations

National, regional, trade and broadcast coverage from an always-on press office. See media relations.

Social media

Strategy, content and paid social that turn PR stories into reach and sales. See social media.

Event PR

Launches, pop-ups and stunts that people attend and journalists cover. See event PR.

Corporate and B2B PR

Reputation, leadership profiles and trade press for B2B and corporate brands. See corporate PR and thought leadership.

Influencer marketing

Creators matched by audience, not follower count. See influencer marketing.

Digital PR

Coverage with links that lift search rankings and AI visibility. See digital PR.

Crisis and issues management

Plans, statements and fast media handling when something goes wrong. See crisis management.

Content and search

Content planned around what your buyers search and ask. See content marketing and generative engine optimisation.

Public Relations

Why choose Prohibition as your PR agency?

PR that gets results people can measure

When Qoria had new research on AI-generated abuse imagery, we placed it as an exclusive in The Times, a launch piece with a monthly audience of 9.4 million, then took it into broadcast and the education trade press. For Interflora, a salary calculator for mums and a job ad in The Times drove a 9% rise in like-for-like sales.

Read the Interflora Super Mum case study

One of the North’s leading PR agencies

Prohibition has been going since 2012. We are a multi-award-winning PR agency in Leeds, a former PRCA Dare Medium Consultancy of the Year and a member of the Worldcom PR Group, with clients across consumer, B2B and technology.

How much does a PR agency cost?

Most clients work with us on a monthly retainer for an always-on press office; launches and campaigns can be a fixed project fee. The cost depends on how many stories and spokespeople you need, which media you target, and whether you add social, influencers, events or video. We give you a written quote after a first call, or you can contact us now.

Talk to us about PR

Talk to Prohibition about PR

Tell us what you want PR to achieve for your business. Prefer to talk? Call us on 0113 430 4160.


Our Latest Work

Paws & Co: launching Yorkshire’s only 360 pet-care hub

Sealy: from quiet retainer to category-leading press office

Yorkshire Cancer Research: turning Yorkshire Day into a world record

Our sector expertise:

The Hotel Crisis Communications Plan: A Free Template

A practical framework for the first hour, the first 24 hours, and everything after, built for hotels specifically A hotel is exposed in ways most businesses aren’t: guests staying overnight, staff turnover, reviews that go live in real time, and…

Read More

The UPF debate: when everyday food choices suddenly feel complicated

A few years ago, most people probably couldn’t have told you what a UPF was – it’s ultra-processed foods, by the way Now the term is everywhere  It’s in newspaper headlines, supermarket conversations, TikTok videos and documentaries In fact,…

Read More

Luxury Brand Social Media: What Wealthy Audiences Actually Engage With

A luxury brand social media strategy built on real audience data, not on assuming Instagram fixes everything Most luxury brands run the same social media playbook as everyone else, just with better photography Post daily, chase an influencer…

Read More

FAQ’s

When and where is PR most effective?

Recognising PR opportunities will help you reach your target audience more effectively. The timing of PR opportunities won’t always be in your control, which is why it’s essential to plan. Study the type of audience you want to reach; their geographical location, what they read, forums they subscribe to, the publications they favour, and what kind of stories are covered.
While opportunities may present themselves at certain intervals, your business can create its own opportunities for PR strategies. These include new product launches, the appointment of new staff, key promotions, events and milestones – all of which are great for brand awareness. Being part of activities that promote your industry will also add to your company’s profile. For instance, you can get involved in media and influencer relations that will benefit your brand.

PR is most effective when there is proper planning and strategising involved, which takes into consideration customer profile and business goals. Once these are correctly aligned, then your PR strategy has a sense of direction.

Do you work on a project basis?

Yes, we do. If you have a specific project in mind and are looking for the right professionals to develop and implement a plan, we’re the right agency for the job. If you want to organise a product launch or networking event, we can get the job done and help you reach your target audience.
We can also create and run a short or long-term campaign to get you in front of your target audience, introduce a new product line or promote brand loyalty. No matter what your goal is, our primary aim is to produce results for you.

What can PR do for a small business?

What can PR do for a small business?
The benefits of public relations services are not limited to big businesses alone. For small companies, reputation is essential for growth; so much so that the right PR services can foster exponential growth. Public relations is a useful tool for branding and marketing, through which your business can expand in a structured form. With proper communication processes, people can be made aware of your brand and customer relationships can be maintained long after the first sale. Here are some reasons investing in PR strategy is beneficial for all small businesses:

 

  •   Credibility
    A good PR strategy leads to a brand that can be trusted. Press releases, awareness-creating events, influencer relations and other PR strategies are all helpful in developing a brand’s image. Adverts do create awareness, but hardly anyone can say they trust a brand because of how good their advert is, as it’s already public knowledge that making a sale is the end goal.
  • Crisis Management
    Generating and sharing positive information is vital, but so is controlling and managing negative information. A good PR team will be prepared for all and/any eventualities including; information breaches, lawsuits, employee-related issues or even false information about your business.
  • Awareness Creation and Staying Power

    Marketing revolves around attention – catching it and keeping it. With a robust public relations plan in place, your brand will be seen by the right people, at the right time and in the right place. More so, public relations services aim to create plans with long-term benefits. Notably, an article which features positive information about your business is likely to be available a long time after it has been published.

  • Cost-Effective Plans
    You’ll undoubtedly spend resources on PR, but the benefits are worth the cost. Public relations incorporates a comprehensive marketing strategy, allowing you to get more for less.

What is the difference between media relations and public relations?

Media relations and public relations are often used interchangeably, but they are actually two distinct concepts within the field of communications.

Public relations (PR) encompasses a broad range of activities that aim to build and maintain a positive image and reputation for an organisation or individual. It involves strategic communication efforts that target various stakeholders, including the general public, employees, customers, investors, and the media. PR professionals use different tactics, such as press releases, social media campaigns, events, and speeches, to shape public perception and manage the organisation’s reputation.

On the other hand, media relations is a subset of public relations that specifically focuses on managing the relationship between an organisation and the media. It involves cultivating relationships with journalists, editors, producers, and other media professionals to secure coverage and manage the flow of information. Media relations professionals act as a bridge between their organisation and the media, ensuring that the organisation’s messages are accurately communicated through various media channels.