Category: Social media advertising

Over the past few years, there has been a significant advancement in social media marketing Previously, strategies were focused on increasing interaction and establishing a more real and personable online presence These days, customer...

Understanding social PPC for your business Pay-per-click (PPC) advertising is a critical component of any digital marketing strategy Why you may ask! Because digital marketers are finding an increase in performance with pay-per-click advertising...

One of the biggest things that businesses need to be doing right now is paying attention to their customer base They need to understand who their customers are, where they are, and what they’re looking for All this information put together can...

For the modern consumer, a creative advertisement is not enough – it must also champion the values of diversity and be representative For this reason, brands must actively represent a diverse range of social groups in their ads, or risk...

A creative and highly targeted social media ad campaign gives you the possibility to inspire authentic conversations amongst consumers as well as increasing awareness of the brand to your target audience Social media advertising continues to...

Despite the fact that there's been multiple new and improved social media platforms created in recent years, Facebook still continues to be the most popular site There are over 27 billion active accounts on the platform - which when it comes to...

Due to the ability it gives businesses and organisations to target audiences quickly and effectively, social media advertising has grown substantially in popularity There has been a move away from attracting consumers through ‘organic posts’...

With 2019 well underway, we have been working hard at Prohibition HQ on exciting Spring campaigns for lots of our retail clients This week saw the launch of our latest bridal campaign for Goldsmiths We were tasked with creating content encouraging...

What is Facebook Advertising Three years after the launch of one of the most prolific social media platforms, Facebook made the lucrative decision to launch an advertising capability within the channel Facebook advertising has become known within...

I’m sure you don’t need me to tell you that utilising social media can be great for your business But, are you using social media as effectively as you could be, and maximising your chances of success on platforms such as Facebook...